Quais são as consequências de não engajar as partes interessadas na sustentabilidade?

Failing to engage stakeholders in sustainability means that you're not actually practicing sustainability. Sustainability as a broader discipline (i.e. not just focused on environmental concerns) cannot succeed without deep stakeholder involvement and accountability. One of the hallmarks of sustainability in a business is planning and delivering with a long term (generational, even) perspective. Stakeholder involvement at the outset, and on a continuous basis in order to course-correct, is the necessary wind in the sails for corporate sustainability.

Loss of Trust and Reputation Damage: Without stakeholder engagement, businesses risk losing credibility & damaging their reputation. Missed Innovation Opportunities: Stakeholder insights are vital for innovation in sustainability. Lack of engagement means missing out on these valuable inputs. Regulatory & Legal Risks: Ignoring stakeholder involvement may lead to non-compliance with environmental regulations, inviting legal challenges. Community & Environmental Harm: Without stakeholder input, sustainability initiatives may not address key environmental and social issues, leading to negative impacts. Engaging stakeholders is essential for transparency, responsibility, and continuous improvement, benefiting both businesses and communities

In today’s market, sustainability is not just a bonus; it’s a necessity. When companies fail to involve stakeholders in their sustainability efforts, it can negatively affect how they are perceived in the market. This lack of engagement can lead to scepticism about the company’s commitment to ethical practices, affecting investor confidence. Investors are increasingly looking to back companies with strong sustainability credentials, and a breach in trust can make it challenging to secure future investment and support.

Building on Luis and Adrian, without engaging with stakeholders on sustainability, one misses out on how the broader community defines sustainability within the space. Regardless of extant work and resources, sustainability can mean very different things to different people; and, without appropriate engagement, even the most well-intentioned actors will not be seen as fully credible or trustworthy on the topic. Furthermore, one will miss out on key assets (e.g., experts, fora) that can support sustainability locally. To those ends, ensuring that sufficient stakeholder engagement and communication planning occurs ahead of any sustainability effort is crucial to maximizing the efficacy, efficiency, and economy of the work.

Sustainability is an increasingly important issue for companies, for any organisation. Organisations that are perceived as not being committed to sustainability suffer irreparable damage to their reputation, public image and customers. However, for sustainability initiatives to be successful, it is crucial to involve stakeholders. Because they are essential for companies to reach the stage of sustainability they want. The worst thing that can happen is damage to the company's reputation and public image, which is jeopardised by sustainability. And recovering a company's image is very difficult in a market where consumers are more aware of these issues and demand transparency.

Overlooking stakeholder engagement in sustainability efforts can lead to significant missed opportunities. A McKinsey report highlights that companies with robust stakeholder engagement are 40% more likely to innovate effectively. This gap signifies lost potential in harnessing diverse insights for sustainable solutions. Engaging a wide range of stakeholders not only enriches understanding but also fosters innovative approaches essential for impactful sustainability strategies.

Stakeholder involvement in sustainability is key to promoting positive change and long-term success in their own organizations. Failure to do so have negative consequences. Without stakeholder engagement, organisations run the risk of overlooking valuable ideas, perspectives and innovative solutions. The absence of collaboration by stakeholders on the strategies of others is a missed opportunity to evolve and optimise their business.

Failing to engage stakeholders in sustainability could result in missing opportunities for innovation. I previously worked in a consumer-facing company, and we paid lots of attention to engaging the product design and engineering teams to gather insights from their end to make better sustainability decisions. They are the experts in the industry and could really bring value in making strategic sustainability decisions, which could benefit the company through engineering and product design innovation.

Stakeholders are also a direct or indirect source of innovation. employees, suppliers, partners, representatives of organizations active at a social and territorial level are also a source of indications for understanding how to create and give life to new forms of value.

Let's consider a financial institution neglecting to engage with socially responsible investment organizations and community advocates. Without these stakeholders, the company might miss opportunities to develop innovative financial products that align with environmental and social goals. Failure to involve these stakeholders could result in overlooking the creation of sustainable investment portfolios, such as those focused on renewable energy or social impact bonds. By not tapping into the expertise of socially responsible investors, the financial institution not only risks being left behind in a rapidly evolving market but also misses the chance to play a leading role in shaping the future of sustainable finance.

Stakeholder engagement enhances impact and effectiveness in achieving sustainability goals by facilitating realistic target setting, progress measurement, and outcome evaluation. Stakeholders contribute resources, expertise, and networks, supporting sustainability initiatives. Failing to engage stakeholders in a participatory and accountable manner can diminish impact. For instance, misalignment with stakeholders' interests, inadequate communication of results, or neglecting acknowledgment of contributions may lead to disengagement. Continuous, planned engagement is vital for sustained success in sustainability, emphasizing the importance of a stakeholder-centric approach for effective strategy and practice.

Na minha experiência a sustentabilidade corporativa só pode ser verdadeiramente eficaz quando as partes interessadas são envolvidas de maneira significativa. O não envolvimento resulta em um impacto reduzido e na limitação da eficácia das iniciativas de sustentabilidade, comprometendo o objetivo central de contribuir para um futuro mais sustentável.

Integrate stakeholder engagement seamlessly into your overall business strategy. Aligning sustainability goals with stakeholders' interests and priorities ensures that initiatives are mutually beneficial, resulting in stronger partnerships and increased likelihood of success.

Por mi experiencia, debo indicar que contar con las partes interesadas es un plus. No resta. Suma. La visión que tiene un tercero sobre el impacto de nuestras actividades operativas están descargadas de la visión túnel que siempre se tiene desde los puestos de gestión. Un pueblo a 20 kilómetros de una fábrica puede no resultar significante hasta que se les pregunta por el impacto de la actividad de la fábrica. Tener en cuenta a los empleados desde una visión cenital sosteniblemente hablando. Los propios clientes de cada organización aplaudirán el poder contar con la opinión de los que "sufren" o se benefician del impacto de una determinada actividad.

Die Einbeziehung von Stakeholdern bei der Erreichung der Nachhaltigkeitszielen ist ein wesentlicher Bestandteil. Denn Nachhaltigkeitsziele kann ein langfristiger Prozess sein, das Thema sollte regelmäßig kommuniziert werden.

As I was reading this article, I couldn't help but think about the consequences of not engaging silent stakeholders. Silent stakeholders may include nature, future generations and underprivileged communities. There is a challenge here, as silent stakeholders cannot express themselves on their own. Thus, we need to find channels to understand their concerns, such as, for example, scientific research. Silent stakeholders can add important insights to assessing a company's sustainability context. Furthermore, they can provide input into the materiality assessment of its impacts, dependencies, risks, and opportunities. By failing to engage them, blind spots may develop, risks increase and opportunities may be missed.

Share success stories and case studies of how balanced team efforts have led to significant sustainability achievements. In my teams, celebrating these successes has been a powerful motivator and a way to reinforce the importance of each team member's role in achieving our sustainability goals. Ensure that the team's daily tasks contribute to long-term sustainability objectives. In one initiative, we balanced immediate operational tasks with projects aimed at long-term environmental benefits, which helped maintain focus on our broader sustainability targets. Encourage team members to proactively identify and solve sustainability-related problems

failure to engage stakeholder automatically means lack of buy in. It's not easy to drive change when there is resistance; no buy in means resistance. On another note, lack of consultation may make it difficult for you to hold others accountable over what they never agreed on.

Identifying the right stakeholders should be at the center of sustainability stakeholder engagement. I once attended an environmental sustainability stakeholder engagement meeting where 80% were from the media or civil society organizations. The science community and academia were extremely underrepresented. This created a policy-heavily centered discussion. Very few stakeholders raised concerns about the validity of the environmental data that was presented and used for the discussion. In short, you need the right stakeholders to ask the right questions.

Multiplikatoren oder Botschafter sind wichtig um Nachhaltigkeit langfristig in ein Unternehmen zu integrieren. Nur wenn ein tiefgehender Wandel im Unternehmen durchgeführt wird und alle Stakeholder den Weg mitgehen, kann das Thema auch wirklich eingeführt werden.