Como identificar e nutrir os defensores da marca?

Social listening and talking to your consumers once in every 3 months can prove to be a great start in finding the right advocates of your brand. You can also look at 'Prosumers' as a concept - these are the people who have used your products and recommend it in their professional capacity. Once you have the right advocates, making sure you connect with them timely and take their recommendations and feedback on products can prove to be a great exercise, learnings from here can be then used to build the advocate base further. The entire process will benefit the brand wonderfully if it's a 'collaboration' with your advocates in order to better the brand.

It's important to listen to your social channels. Use tools to track brand mentions on social media, forums, and review sites. Make those who contribute to sharing your brand feel valued and they will continue.

Finding brand advocate entails actively monitoring social media channels, soliciting and leveraging customer feedback, engaging authentically with your audience, and conducting surveys and polls to gauge sentiment. However, one of the most impactful strategies, in my opinion, involves going the extra mile for your loyal and influential consumers. This could entail establishing brand ambassador programs, implementing loyalty initiatives, and consistently providing exceptional service tailored to their needs. By adopting these approaches, you can pinpoint and nurture brand advocates who play a crucial role in amplifying your brand message and cultivating a favorable reputation among your target audience.

Try to find out your brand custodians using various online channels eg. Social media, brand surveys, focused group studies and offline channels such as one to one interviews etc. Analyze the brand based on the research data. Figure out the north star attributes and the improvement areas. This will help the brand to grow in a competitive landscape.

Social Listening tools are extremely important to identify potential brand advocates. You can also leverage NPS to find out your promoters within your existing set of account. For nurturing, encourage user generated content like blogs, articles etc. Creating a community of advocates and encourage them to share their experiences. Take their inputs when it comes to product roadmap, service enhancements etc.

Reciprocate. People tend to feel obliged to return a gesture. Personalize, every human being loves it. Create genuine impressions. I would also suggest engaging with people who are not your advocates and try turning them into one. You will learn 10-fold, and it will help you understand different perspectives to improve your product or service.

Nurturing genuine relationships is key to building a community of advocates. It's being human that counts at the end of the day. You value their time, their priorities and their goals - even while you have your own goals. Putting another first matters. It is not a skill which can be learnt in a few trainings, but rather empathy is a personality aspect which grows through your own personal experiences. So be it just congratulating, liking their posts or replying to emails - be empathetic and genuine. It takes relationships a long way.

Engage with your advocates on social media, respond to their comments and messages, and thank them for their support. Building a genuine connection with your advocates can strengthen their loyalty to your brand. Be timely too!

Involve your customers remembering relationships are a two-way street. People are more likely to be advocates if they feel they're emotionally invested in your business. Use strategies like cocreation to get them involved ground level up. Lego is a great example of this where they ask customers to submit their own designs for a playset

As many people answered here, constant, personalized communication is a by-default approach. But what's more important is to make it not only personalized but personal. I prefer to connect with the most active clients and KOLs directly. They appreciate it when the marketing director or founder reaches out on Instagram or by email, unveiling the person behind the scenes. I suggest having coffee if we are in the same city. The personal meeting is a win-win moment: I learn from people who love the brand, and they feel seen and appreciated. It helps to build a "circle of friends" around the brand, who are always eager to spread the word with their friends and on social media. The key is to do it regularly - of course, in person.

Empoderar a los defensores de tu marca es una estrategia fundamental que transforma a tus seguidores más leales en embajadores activos y genuinos de tu producto o servicio. En el contexto del marketing del vino y la enología, donde las experiencias sensoriales y personales son clave, aprovechar el contenido generado por el usuario (UGC) puede ser particularmente efectivo. Al facilitar y animar a tus defensores a compartir sus historias y experiencias, no solo estás validando su apreciación por tu marca, sino que también estás aprovechando una forma auténtica de narrativa que puede capturar el interés y la imaginación de potenciales clientes de manera más efectiva que los canales de marketing tradicionales

Re-sharing of UGC really creates authenticity. I would suggest it is also considered as a fully integrated part of a marketing plan versus just being done on an ad hoc share basis. Creation of ambassador schemes for example or for bringing R+Rs to the forefront of content versus just simply sharing content of others.

You can Create/Introduce a "Brand Advocacy Program" that offers training or workshops on storytelling, social media best practices, and content creation to help advocates share their passion most effectively.

Develop a structured brand advocacy program where you formally recognize and reward your most loyal customers for their advocacy efforts. This could include perks like early access to new products, VIP events, or special badges/labels. Continuously nurture relationships with your brand advocates by staying connected, providing valuable content, and seeking their feedback. Make them feel appreciated and valued for their support of your brand.

La marque doit instaurer une relation authentique, unique et personnalisée avec ses ambassadeurs. Elle doit faire preuve de transparence avec eux et leur laisser un espace de liberté en accord avec ses valeurs : contenu, ton, créativité… On peut les faire participer à leur échelle au développement de la marque.

When engaging with brand advocates, ensure you don't over-rely on a vocal few, misinterpret their feedback, ignore negative insights (this is more important for improvements to your brand), or make unfulfillable promises. Maintain transparency, consider broader market data, respect privacy laws, allocate resources wisely, and avoid bias. Balancing advocate feedback with overall customer and market understanding is crucial.

Learning from your brand advocates is a crucial strategy for success. This involves being receptive to their feedback, regularly seeking their opinions and suggestions. It also includes encouraging the co-creation of content, offering exclusive benefits to demonstrate appreciation for their support, and maintaining open, transparent communication. Such an approach not only enhances the brand but also strengthens bonds with the most loyal customers, creating a solid foundation of enthusiastic advocates. Regularly promote a routine of meetings with them, so that they can exchange information frequently to make the best decisions on how to continue evolving strategically and coherently within the content.

Advocates can be your first go to people for product improvements , new product development and a sounding board with giant leaps you intend to take on !

Actively engage in conversations with your brand advocates to understand their experiences, preferences, and motivations for supporting your brand. Conduct surveys or interviews with your brand advocates to gather more in-depth insights into their attitudes, behaviors, and perceptions. Ask questions about their purchasing decisions, loyalty drivers, and what makes them passionate about your brand, and field open-ended questions encouraging them to share their stories and opinions. Keep track of social media mentions, tags, and comments from your brand advocates by analyzing the language they use and the sentiments expressed to better understand their perspective and how they perceive your brand.

Explore the heart and soul of your brand with qualitative research! By asking open-ended questions and having meaningful conversations, you can discover the emotions and personal stories that make people passionate about your brand. This deep dive unveils the reasons behind their loyalty, giving you valuable insights to enhance and make the most of these strong connections.

You can surprise and delight your advocates in many ways relevant to your business. In gaming for example there are rewards for returning or dedicated players, resulting in a sense of appreciation and belonging to an exclusive club. Content creators on TikTok and YouTube reward engagement during ‘lives’ through personalised shout-outs, creating a connection that goes beyond the screen. Reward doesn’t have to be financial, as long as it’s meaningful and unexpected.

Brand advocates are the real forerunners that run the brand. They are essentially the MVPs (Most Valuable Players) in the business game. For any brand to sustain, it is imperative to have a good network of communication with them. Their valuable feedback, honest suggestions and inputs can make a big difference in any brands story. Brands must thus- ensure to keep them happy, beyond incentives. Try having them engaged, pamper them and offer special services or benefits to them for brand loyalty. This would act as a major validation boost and further strengthen the ties of trust.

Sim, complementando que a qualidade do produto se mantém, os preços se mantém, e o tempo de entrega se mantém. Caso contrário, os clientes podem sentir-se usados e abandonarem a marca

Continuously nurture relationships with your brand advocates by staying connected, providing valuable content, and seeking their feedback. Make them feel appreciated and valued for their support of your brand. Provide exclusive benefits and rewards to your brand advocates as a token of appreciation for their loyalty and advocacy, like special discounts, early access to new products, VIP events, or loyalty points programs. Foster a sense of community among your brand advocates by creating dedicated forums, social media groups, or online communities where they can connect with each other and share their experiences.

L’ambassadeur doit ressentir le sentiment d’être unique et privilégié grâce à des expériences exclusives et mémorables. C’est ainsi que la marque aura une forte implication de ses ambassadeurs et qu’elle pourra les fidéliser. De nombreuses actions sont possibles : concours, participation à des événements exclusifs, parrainage… Bien entendu, il est primordial de mesurer l’impact de ces campagnes grâce à des indicateurs : cela permet d’ajuster la stratégie si besoin.

A good thing to try for brands is to express gratitude to their brand advocates. A brand can do so by giving them shoutouts, featuring them, sending them thank you messages or giving them small gifts (such as free merchandise). This can help in retaining advocates.

Top 4 tips to grow your advocates: 1- Set up your own Advocacy scheme where your existing advocates are encouraged to spread the word about it, bringing more people like themselves to join forces 2- Create a caring and driven community whose inner beliefs & values strongly align with their owns as well as your brand. members of the community must feel in a safe place and mentally connected with your ambition for them to go the extra mile 3- Create various levels of advocacy in line with your KPIs through gamification to drive results. Members will love seeing their progress so maintain transparency 4- Set up rewards scheme to ensure those who put the work into it are incentivised. This will inspire the community to achieve more

Launching a brand ambassador program helps grow your network and creates a cycle of loyalty for your brand. Keep checking out who’s engaging with your content, or your “top fans’” content. Then reach out to those fans to grow your program even more.

El aprovechamiento de la red, la influencia y las referencias de tus defensores actuales mediante programas de recomendación, marketing de afiliación, o campañas de boca en boca, no solo es una táctica de crecimiento efectiva, sino que también refuerza la confianza y la lealtad de tus seguidores. Los incentivos o recompensas ofrecidos no solo deben ser atractivos para los defensores y sus referencias, sino que también deben reflejar los valores y la esencia de tu marca. En el contexto del marketing de vino, esto podría traducirse en experiencias exclusivas, accesos a eventos especiales, degustaciones privadas, o descuentos en compras futuras.

Al invertir en el empoderamiento y el reconocimiento de nuestros embajadores de marca, estamos construyendo relaciones sólidas y duraderas que impulsarán el crecimiento y el éxito de la marca a largo plazo.

The purchase pathway is inherently simple, yet the issue arises because numerous companies halt their efforts at the completion of the sale. 1. The consumer starts off unaware. 2. The next step is to raise their awareness. 3. Then, you provide them with knowledge. 4. Following this, they begin to form preferences. 5. Once convinced, They take action. At this juncture, many businesses stop, but true marketing professionals understand that the journey continues: 7. Next is ensuring customer satisfaction, 8. Which leads to loyalty and, ultimately, 9. Advocacy - essentially, word-of-mouth, the most powerful form of marketing.

For identifying brand advocates, my go-to will be frontline employees as they often know who the biggest customers are. Also, I will look for repeat customers and high-value clients. Now, nurturing an advocates is a completely different game. A simple thank you or a surprise gift will make your clients feel valued. Getting to know them, their interests, and most importantly, why they love your product is the best way to build a genuine connection.

Identifying and nurturing potential brand advocates is a crucial step in building strong customer loyalty. These are customers who consistently purchase from you, leave positive reviews, and recommend your brand to others. Engage with them by responding to their reviews and comments, thanking them for their support, and offering exclusive perks or discounts.

Create a robust brand advocacy program to formally acknowledge and reward your most devoted customers for their advocacy. Offer exclusive benefits such as early product access, VIP event invitations, or special badges. Foster ongoing connections with brand advocates by delivering valuable content and actively seeking their feedback. Show appreciation for their loyalty and support, ensuring they feel valued by your brand.

As a co-founder, follow these simple steps to nurture brand advocates: 1. Find Advocates: Seek out customers who love your brand by checking social media and reviews. 2. Engage Regularly: Respond to comments, thank them, and seek their opinions. 3. Empower Advocates: Encourage sharing experiences with tools like hashtags. 4. Learn from Advocates: Listen to feedback to improve your brand. 5. Retain Advocates: Keep them happy with consistent service and surprises. 6. Grow Advocates: Encourage referrals to attract more customers. Building this community takes time but pays off!