Veja como você pode elevar sua presença no campo de serviços empresariais por meio de uma marca pessoal forte.

Crafting your personal brand is like painting your own masterpiece—you need to choose colors that genuinely reflect who you are. Start by identifying what sets your heart ablaze and the principles you won't compromise. Let these guide every brushstroke in your professional journey, adding depth and authenticity to your canvas. When your brand reflects your true self, it not only stands out but also attracts those who appreciate your unique artistry. This genuine connection can lead to richer relationships and opportunities that make your business flourish.

La conexión es emocional y mostrar los valores es fundamental para potenciar esa conexión más profunda. Nos sentimos mucho más próximos a marcas (personales y comerciales) que encarnan, defienden y representan los valores con los que resonamos.

Identify Strengths: Focus on areas where you excel, like digital marketing or financial consulting, to establish yourself as an expert. Targeted Services: Offer specialized services, such as SEO for small businesses, to attract a specific clientele. Build Credibility: Share case studies or testimonials that showcase your expertise and results. Network Strategically: Attend niche-specific events to connect with potential clients and industry leaders. Leverage Online Platforms: Use LinkedIn or industry forums to share insights and position yourself as a thought leader.

Mantener una presencia online no garantiza resultados. Lo hace si esa presencia online es relevante para el público al que te diriges. Visibilidad y relevancia no es lo mismo. Pregúntate si el modo en el que estás en estos canales online impacta, y de qué forma, en la vida de las personas a las que intentas seducir a través del mensaje que compartes. Es así de simple.

It's not who you know, but who knows you." ✨ This saying has really hit home for me lately. In the world of networking, it’s easy to think that having the right connections is the ultimate key to success. But what I've learned over the years is that it's not just about who you know—it's about who knows you, and more importantly, how they perceive you. When it comes to personal branding, being known as someone authentic and genuine isn’t just a “nice to have”—it’s essential. Your reputation precedes you, and people are drawn to those who are true to themselves.

Compartir únicamente contenidos de corte más informativa o educativa no es suficiente. Debes entretener, emocionar y hacer que tu interlocutor o tu lector/oyente se cuestione su realidad. Además, un contenido meramente educativo en rara ocasión conecta emocionalmente. Las historias sí lo hacen. Y dado que nadie más ha podido vivir tus propias historias y experiencias, son incopiables. Todo son ventajas con el storytelling: impactas mejor, emociones, eres más memorable, todo es más sencillo de integrar y entender, y encima no se pueden copiar.