Sonae Sierra

This is Sierra. Where open minds create greater value. Connect with us 👉 https://lnkd.in/eJ_9Akvv

Wishing you a Happy New Year from all of us at Sonae Sierra. In 2025, let's create greater value, together.

🌟 𝟯𝟱 𝗬𝗲𝗮𝗿𝘀 𝗼𝗳 𝗕𝘂𝘀𝗶𝗻𝗲𝘀𝘀, 𝗢𝗻𝗲 𝗺𝗼𝗿𝗲 𝗬𝗲𝗮𝗿 𝗼𝗳 𝗣𝗿𝗼𝗴𝗿𝗲𝘀𝘀 🌟   2024 has been an intense year at Sierra. As it wraps up, we reflect on our progress in our #Growth path, the milestones we reached and all that we still need to deliver.   We are thankful for the collective efforts of our multinational team to create sustainable value through outstanding #RealEstate solutions, that enhance the lives of the communities we serve.

🎄 This holiday season, we honor the amazing #People who turn ideas into magical memories! 🎄   Behind every breathtaking display lies the dedication of an incredible team. From the intricate design of decorations to the technical precision of assembling grand Christmas trees, it’s a collaborative effort fueled by passion and #Creativity. 🎅   Our mission? To go beyond expectations and create special #Experiences where the wonder of the season comes to life. ✨   🎥 𝗖𝗲𝗻𝘁𝗿𝗼 𝗖𝗼𝗹𝗼𝗺𝗯𝗼 and 𝗡𝗼𝗿𝘁𝗲𝗦𝗵𝗼𝗽𝗽𝗶𝗻𝗴 have captured a glimpse of the behind-the-scenes "making-of" in their latest video. Give it a watch 😉

🌟 Blue Banana Brand 𝗰𝗵𝗼𝘀𝗲 𝗦𝗶𝗲𝗿𝗿𝗮 𝘁𝗼 𝗼𝗽𝗲𝗻 𝗶𝘁𝘀 𝗳𝗶𝗿𝘀𝘁 𝘀𝗵𝗼𝗽 𝗶𝗻 𝗣𝗼𝗿𝘁𝘂𝗴𝗮𝗹! 🌟   The new #Retail space, located at 📍 Centro Vasco da Gama in Lisbon, marks Blue Banana's debut in Europe outside of Spain.   🏄♂️ Known for its stylish sportswear and commitment to sustainability, the brand aligns seamlessly with Sierra’s vision of offering diverse and innovative #Shopping experiences in the spaces we manage.   This milestone is yet another testament to our dedication to curating leading #Destinations for shopping and leisure, consistently meeting the needs of consumers and staying ahead of market trends.   Welcome, Blue Banana Brand! 🤝

🛋️ 𝗧𝗵𝗲 𝗛𝗼𝗹𝗶𝗱𝗮𝘆𝘀 𝗮𝘁 𝗦𝗶𝗲𝗿𝗿𝗮 🛋️ 𝗖𝗼𝘂𝗰𝗵 𝗖𝗼𝗻𝗰𝗲𝗿𝘁𝘀 𝗮𝘁 𝗠𝗘𝗥𝗖𝗔𝗗𝗘𝗡 𝗕𝗼̈𝗯𝗹𝗶𝗻𝗴𝗲𝗻 🎄   At Sierra we are dedicated to delivering exceptional #CustomerExperiences that add value to our tenants, customers, and property owners. This holiday season, MERCADEN® Böblingen brought to life a unique series of festive celebrations with the #CouchConcerts.   🎶 Visitors enjoyed live performances by popular stars in a cozy “living room atmosphere,” complete with armchairs and sofas surrounding the stage — an environment designed to bring fans closer to their favorite #Artists.   💡 By implementing localized, meaningful initiatives like these, we strengthen #Community connections, enhance customer engagement, and drive foot traffic—creating tangible value for both our tenants and property owners. 📥 Get in touch with us!

𝗟𝗮 𝗚𝗮𝗹𝗹𝗲𝗿𝗶𝗮 (Parma, Italy) celebrated the arrival of five new anchor tenants in 2024 — KFC Italia, Burger King, MediaWorld, Dadi e Mattoncini, and L'arca Di Noè Pet Shop— with the special event "The Best Of" promoted by Sierra.   The event drew 𝟭𝟳,𝟯𝟭𝟰 𝘃𝗶𝘀𝗶𝘁𝗼𝗿𝘀, thanks to a well-orchestrated collaboration with local partners, media outlets and institutions, marking the highest footfall for the property in the last five years. 📈🎯   Thank you to everyone involved in making this event a success! At Sierra, we are committed to creating memorable #CustomerExperiences that drive #Growth and add lasting value. 🚀

𝗦𝗶𝗲𝗿𝗿𝗮 𝗮𝗻𝗱 Mastercard 𝗝𝗼𝗶𝗻 𝗙𝗼𝗿𝗰𝗲𝘀 𝘁𝗼 𝗗𝗶𝗴𝗶𝘁𝗮𝗹𝗶𝘇𝗲 𝗣𝗮𝗿𝗸𝗶𝗻𝗴 𝗣𝗮𝘆𝗺𝗲𝗻𝘁𝘀 🚗💳   At Sierra, we’re committed to enhancing #CustomerExperiences and optimizing operations across our managed assets. That's why we're excited to partner with Mastercard to introduce a #Digital parking payment solution at two of Lisbon's most iconic shopping centres: Centro Colombo and Vasco da Gama.   With this solution, powered by the Card-on-File functionality within our #ShoppingCentre apps 📱, customers can enjoy a convenient, secure, and paperless parking experience.   By digitizing parking processes, we're also taking another step toward our commitment to #Sustainability 🌱, reducing waste, and offering a more integrated ecosystem of digital services to our tenants and customers alike.   💬 Alberto Bravo, Director of Property Management for Portugal and Spain: "Our focus is on creating solutions that simplify and enhance the customer experience while driving sustainability. This innovation provides a more integrated journey for visitors to the Colombo and Vasco da Gama shopping centres."   This initiative is one of the many ways we’re leveraging technology to optimize operations and create value for all. 👉 Connect with us to learn more!

We are delighted to announce a new strategic #Investment in partnership with PGIM Real Estate: a €60M luxury resort development in Meia Praia, Lagos, Algarve. 🏖️✨ 𝗧𝗵𝗶𝘀 𝗶𝗻𝘃𝗲𝘀𝘁𝗺𝗲𝗻𝘁 𝗿𝗲𝗳𝗹𝗲𝗰𝘁𝘀 𝗦𝗶𝗲𝗿𝗿𝗮'𝘀 𝗜𝗻𝘃𝗲𝘀𝘁𝗺𝗲𝗻𝘁 𝗠𝗮𝗻𝗮𝗴𝗲𝗺𝗲𝗻𝘁 𝘀𝘁𝗿𝗮𝘁𝗲𝗴𝘆, 𝘄𝗵𝗶𝗰𝗵 𝗮𝗶𝗺𝘀 𝘁𝗼 𝗲𝘀𝘁𝗮𝗯𝗹𝗶𝘀𝗵 𝗽𝗮𝗿𝘁𝗻𝗲𝗿𝘀𝗵𝗶𝗽𝘀 𝘄𝗶𝘁𝗵 𝗿𝗲𝗻𝗼𝘄𝗻𝗲𝗱 𝗴𝗹𝗼𝗯𝗮𝗹 𝗶𝗻𝘃𝗲𝘀𝘁𝗼𝗿𝘀 𝗮𝗻𝗱 𝘁𝗼 𝗶𝗱𝗲𝗻𝘁𝗶𝗳𝘆 𝗵𝗶𝗴𝗵𝗹𝘆 𝗮𝘁𝘁𝗿𝗮𝗰𝘁𝗶𝘃𝗲 𝗶𝗻𝘃𝗲𝘀𝘁𝗺𝗲𝗻𝘁 𝗼𝗽𝗽𝗼𝗿𝘁𝘂𝗻𝗶𝘁𝗶𝗲𝘀, 𝘄𝗵𝗶𝗹𝗲 𝗹𝗲𝘃𝗲𝗿𝗮𝗴𝗶𝗻𝗴 𝗼𝘂𝗿 𝗺𝘂𝗹𝘁𝗶𝗱𝗶𝘀𝗰𝗶𝗽𝗹𝗶𝗻𝗮𝗿𝘆 𝗰𝗼𝗺𝗽𝗲𝘁𝗲𝗻𝗰𝗶𝗲𝘀. 🌊 This beachfront project, featuring 158 keys across hotels and apartments, marks the joint venture's second investment. It follows the successful acquisition in May of the recently opened Cénica Porto Hotel, Curio Collection by Hilton – a 5-star upper-upscale property located in the heart of Porto. 💬 Luis Mota Duarte, Deputy CEO and Executive Director, Investment Management at Sierra, shares: "This project highlights our commitment to #Diversifying our portfolio with high potential assets, reinforcing Sierra’s presence in strategic sectors, such as the #Hotel industry. The selection of the Algarve region, along with the project’s profile, reflects our ambition to contribute to the development of stand-out #Tourism in Portugal." Stay tuned for more updates as construction begins in 2025 🚀 Read the full press release here 👉 https://lnkd.in/dSuH46hR

✨ 𝗧𝗵𝗲 𝗛𝗼𝗹𝗶𝗱𝗮𝘆𝘀 𝗮𝘁 𝗦𝗶𝗲𝗿𝗿𝗮 ✨ Prishtina Mall, Southeastern Europe’s largest shopping destination, managed by Sierra, lit up the festive season with an incredible performance by local artists MC Kresha & Lyrical Son. 🎤   We’re proud to share that Prishtina Mall has been recently honored with the 𝗘𝗺𝗽𝗹𝗼𝘆𝗲𝗿 𝗼𝗳 𝘁𝗵𝗲 𝗬𝗲𝗮𝗿 𝟮𝟬𝟮𝟰 Award by the #Kosovo Chamber of Commerce 🤝 and recognized by Archello Awards as 𝗦𝗵𝗼𝗽𝗽𝗶𝗻𝗴 𝗖𝗲𝗻𝘁𝗿𝗲 𝗼𝗳 𝗧𝗵𝗲 𝗬𝗲𝗮𝗿 🏆 At Sierra, we transform shopping centres into multifunctional #Destinations where people connect, experience, and engage. By curating exceptional tenant mixes and delivering impactful #CustomerExperiences, we create lasting value for our stakeholders and the communities we serve.