🗞️ PRESS RELEASE — Over 350,000 users of Bonapp reduced their food waste whilst saving their budget 🗞️
Bucharest, October 2, 2024 — A recent survey conducted by Bonapp, Romania's first mobile app dedicated to combating food waste, reveals significant strides in raising awareness and promoting action.
The survey, released in honor of the International Day of Awareness of Food Loss and Waste, found that 90% of its 350,000 users have become more conscious of the issue, with nearly half taking proactive steps to reduce waste in their households.
In a country where an average of 70 kg of food per capita is discarded annually, Bonapp is playing a vital role in shifting consumer habits.
The survey shows that users are not only more aware of food waste but are also adopting behaviors that lead to cost savings and a reduction in food waste.
The survey, conducted online between September 6 and 26, gathered over 5,000 responses from Bonapp users.
The majority of respondents (80%) were women, and respondents ranging in age from 24 to 59.
Most participants hailed from major cities like Bucharest, Cluj-Napoca, and Iasi.
Bonapp is influencing consumer behavior by helping users make smarter purchasing decisions, improve food storage practices to extend shelf life, and plan meals around discounted products nearing expiration.
Since its launch in November 2021, the app has been credited with saving 450 tons of food.
The platform is used by 1,200 vendors monthly across Bucharest, Cluj-Napoca, Iasi, and Timisoara, with a user base of over 350,000 nationwide.
Expansion to more cities is planned as Bonapp continues to scale its operations.
Survey Highlights:
- 90% of respondents have become more aware of food waste since using Bonapp.
- 48% of respondents reported that Bonapp helped them reduce waste in their households through its communications on the issue.
- One-third of respondents who reduced household waste estimated a reduction of 10-30%.
- 44% of respondents said Bonapp made them more mindful of how they manage food, while 23% adopted better food storage practices thanks to the app.
- Half of the respondents believe Bonapp plays a crucial role in reducing food waste overall.
Regarding improved consumer behaviors:
- 35% of respondents said they now only purchase what they need.
- 26% are more likely to buy products close to their expiration date.
- 20% have started planning their meals better as a result of using Bonapp.
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About Bonapp:
Bonapp is a Romanian startup that combats food waste.
The company’s mobile app, available on iOS and Android, connects users with local retailers, including supermarkets, hypermarkets, restaurants, shops, gas stations, bakeries, coffee shops, and hotels.
Through the app, users can purchase products approaching their expiration date, at a 50% to 80% discount.
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