Socialinsider

🚨NEW STUDY: Instagram Benchmarks 2025 https://lnkd.in/dqNpv5UY Following Adam Mosseri's (Head of Instagram) insight that carousels outperform single photo posts in reach, we’ve updated our study with the latest data. Based on an analysis of 21 million Instagram posts from January 2023 to September 2024, here are the key takeaways: ▶️ Instagram has experienced a 16% YoY decrease in engagement ▶️ Carousels generate the highest engagement rates on Instagram ▶️ Instagram Reels have seen an 11% YoY increase in usage ▶️ Reels spark the most comments ▶️ Carousels lead in generating saves ▶️ Reels also have the highest impressions rate ▶️ Small brands achieve the highest view rates on their Reels ▶️ Small brands increase their audience size by 40% in just one year As we head into 2025, equip yourself with the essential data to craft a winning strategy and stay ahead of the competition. For more strategic insights based on data, check out our study:  https://lnkd.in/dqNpv5UY 

Here’s how TikTok and Reels differ when it comes to video content ⚡️ 💡 Pay attention to the details! Your audience will notice if you’re taking a one-size-fits-all approach (and it might cost you in engagement). Which one are you vibing with more? ✨

💡 Social media managers, how much easier would life be with this feature? Sometimes, it feels like you’re posting everything, but the results don’t add up. That’s where ✨Content Pillars✨ come in to save the strategy! With Socialinsider, you can analyze and categorize your posts by themes and actually see what works (and what doesn’t). Socialinsider's feature provides two distinct approaches to content organization: 1️⃣ AI-Generated Content Pillars: Let the AI do the heavy lifting! It automatically groups your posts into themes based on your industry. And you get instant insights! 2️⃣ Custom Content Pillars: Got specific goals? Create your own categories that align perfectly with your strategy. Flexibility = winning. And here’s the cherry on top 🍒 You can even spy on your competitors’ content pillars using AI. What could this feature do for your content strategy?

When it's time for the monthly report, performance is low, but you’re just a chill SMM who knows it’s not always your fault and probably it’s the algorithm cc "chill guy": Phillip Banks

✨ 5 in 5 social media updates for SMMs ✨ 🚫 Instagram is saying goodbye to the option to follow hashtags, so those hashtags won’t show up in your feed anymore. 🔄 Instagram will soon let users reset recommendations right within the feed. 🎧 LinkedIn is pulling the plug on Audio Events, its social audio feature. 📲 Instagram story highlights might be getting moved to a new section on the grid. (WHY?WHYYY 🥺) 📸 Albums are now the most engaging post type on Facebook. What other updates have you spotted?

Some creative Thanksgiving post ideas to help your brand stand out this szn 💛 🧡 Put together a to-do list for Thanksgiving Sharing a festive Thanksgiving to-do list helps brands become part of followers’ holiday routines, boosting visibility and connection with seasonal, helpful content. Perfect for both B2C and B2B. 🧡 Ask questions Heartfelt questions like "What are you grateful for?" or fill-in-the-blank posts invite followers to reflect on Thanksgiving memories, like traditions, favorite recipes, or special gatherings, while aligning with holiday trends. 🧡 Share fun facts about Thanksgiving Thanksgiving posts can feature fun facts, like historical tidbits or how Americans eat 46 million turkeys yearly! With eye-catching graphics, brands can turn these into shareable, interactive content that followers will love. 🧡 Run a “Pay It Forward” challenge, promoting acts of generosity Brands can encourage small acts of kindness, like donating or helping a neighbor, and share them on Reels or TikTok with a unique hashtag. The "Pay it forward" idea helps small to medium-sized businesses humanize their brand and build loyalty. What other ideas do you have?

Two weeks. That’s all it took to see a 40% jump in engagement and an 18% boost in followers on LinkedIn. 🌝 What changed? We stopped just posting and started joining conversations. By being present where the action is, we made sure our brand was part of the story people were already talking about. And it worked. 😮💨 But that’s not the only way to grow. Here are other key tactics: 👉 Sharing zero-click posts that give people instant value – no extra clicks needed. 👉 Analyzing posts that went viral and figuring out why. 👉 Repurposing content. 👉 Actually reply to comments and DMs (don’t ghost your audience 👻). 👉 Have a mix of content in your content calendar. 👉 Asking genuine questions that get people thinking (and typing!). 👉 Be real. Be relatable. Speak their language. What about you? What’s your go-to for sparking engagement? ⬇️

10K followers?! 🎉 A reason to celebrate and pop some champagne 🍾 on a Tuesday. at 10 AM. Life is beautiful when you have amazing friends, both offline and online. Thank you for being one of ours and for all the support. Have a glass... we're pouring! 🥂 Trigger Warning: Flashing lights

how can you spot a social media manager in a post's comments? “love this”

✨ 5 in 5 Social Media Updates for SMMs ✨ 📊 Facebook shifts its primary focus to ‘Views’ as the main metric. 🤝 Instagram doesn’t downrank posts labeled as sponsored (“paid partnership”). 🦋 Bluesky sees a massive surge, with 1,000,000 new users in just one day. 🎶 TikTok now lets users share music straight from Apple Music and Spotify. 📸 Instagram carousels are the number one post format that generates saves across all profile sizes, especially for large brands. What other updates have caught your attention this week? 👇🏼