Socialinsider

🚨 NEW STUDY: 2025 Social Media Benchmarks 🚨 https://lnkd.in/d-gCTgm9 The most comprehensive social media benchmark report is here! Get a sneak peek into what 2025 has in store and how to stay ahead of the game. ⚠️ Spoiler alert: Sticking to outdated strategies won’t cut it anymore. We analyzed 125 million social media posts from 2023 to 2024 to uncover the future of audience interactions and what brands need to do to win in 2025. Here’s what you need to know: 👉🏼 TikTok and Instagram are the main platforms for engagement. 👉🏼 Engagement on Instagram has dropped by 28% YoY, with a 2025 engagement rate of 0.50%. 👉🏼 Engagement on TikTok remains consistent, with an engagement rate of 2.50%. 👉🏼 In 2025, both Facebook and X (formerly Twitter) have an engagement rate of 0.15%. 👉🏼 People tend to prefer liking video content on TikTok more than on platforms like Instagram or Facebook, where the content is more diverse. The average number of likes per post on TikTok is about 3,092, while Instagram posts receive approximately 395 likes on average. 👉🏼 While TikTok posts average 66 comments each, representing a 73% increase YoY, Instagram posts average 24 comments, showing a 33% increase YoY. 👉🏼 TikTok has doubled its shares on posts, and Instagram's average for shares per post is 41. 👉🏼 Impressions on Instagram have increased by 13% YoY, while impressions on TikTok have remained relatively stable. 👉🏼 Brands typically post an average of 5 times per week on Instagram and 2 times per week on TikTok. And that’s not all. Our report breaks down these insights and gives you the strategies you need to adapt so you don’t have to figure it out alone! So don’t miss out on the full report here 👇🏼 https://lnkd.in/d-gCTgm9

Phrases that could make a social media manager cry in less than 3 sec ➡️ we should have a mascot and then k*ll it like Duolingo ➡️ how many sales do we get from this post ➡️ have u seen what Mosseri just posted ➡️ why aren’t we viral yet ➡️ metrics are a waste of time continue the list in the comments ⬇️

Sending love to the ones carrying entire brands on their backs. 💖 social media managers, this one's for you. 💌 Happy Valentine's Day!

✨ 5 in 5 Social Media updates for SMMs ✨ 📸 Instagram is experimenting with a new carousel ad format for Reels. 🔍 TikTok is rolling out a “Creation Ideas” section within TikTok Search. ✂️ Instagram Reels now has a “Cut Silences” editing feature to streamline your clips. 🗣️ YouTube Shorts is expanding access to its text-to-speech feature. 📉 Facebook & X are seeing an engagement rate of just 0.15% in 2025. What other updates have caught your eye this week?

A solid seasonal campaign template helps you craft engaging content without the last-minute scramble. 💖 But what else can it do for you? ✅ Leverage trends: jump on what’s trending faster & stay relevant ✅ Consistency: adapt the framework & reuse it for every season. ✅ Performance analysis: use past insights to make your next campaign even stronger. Save this template for later 🫶🏼

Take a guess! 🤔 (you'll find the correct answer in the comments once the poll closes)

👁👄👁 pretending I watch football just to search for meme ideas

✨ 5 in 5 Social Media Updates for SMMs ✨ ⏸️ Instagram is testing a new option to pause Reels at last. 👀 LinkedIn is introducing full-screen videos on desktop, a swipeable video carousel in search, and profile previews in the video player. 🧩 Instagram is experimenting with a feature that allows users to rearrange their profile grid. 📺 YouTube Analytics now includes a “Device type” card that shows whether viewers are watching on mobile, desktop, TV, or tablet. 📉 Instagram engagement has dropped 28% YoY, with a projected 0.50% engagement rate in 2025. What other updates have you noticed?

Love is in the air this February! 💖 Make sure you’re ready with some posts for Valentine’s Day. Here are a few ideas to inspire you 👇🏼❤️

Your February Social Media Events Calendar 🗓️ And HEY, don’t forget about the month-long celebrations: 📌 Cancer Prevention month 📌 Black History Month 📌 Library Lover’s Month 📌 Self-Check Month 📌 Weddings Month And weekly observances: 📌 Freelance Writers Appreciation Week (February 9–15) 📌 Random Acts of Kindness Week (February 9–15, 2025) 📌 Children’s Authors and Illustrators Week (February 1–8) 📌 Congenital Heart Defects Awareness Week (February 7–14) What’s your fav from this month?