Estrid

This season's hottest accessory? Refillable deodorant. Especially in sleek Scandi inspired packaging with a feels-like-nothing formula. We're absolutely thrilled to have been awarded Best Deodorant from Stylist's Beauty Awards 2025! Here's what they had to say: "Avoid harsh, drying deodorants in favour of Estrid’s innovative and considered option. The intriguing serum formula contains skin-soothing aloe leaf juice and noni fruit to balance the microbiome, meaning we experienced zero irritation or dryness." Read more about the winners here: https://lnkd.in/esivfz4u #EstridDeodorant #Estrid #Scandinavian

Meet the Weightless Refillable Deodorant and Antiperspirant. Two sweat solutions designed to keep you moving. Made with lightweight, “feels like nothing” serum that dries down fast. Microbiome balancing. Refillable. Comes in 3 scents. https://bit.ly/42nBkbB

We're thrilled to be the winner of 'Best Razor' in this year's Men's Health Grooming Awards. Our new face razor provides a world-class shave that, unlike the big guys... doesn't overpromise but underdeliver. For the first time since our founding 5 years ago, we're proud to introduce a new razor to our line-up, perfectly optimised for face. We wanted to challenge Big Shave's "iteration without innovation" ethos, creating a face razor without charging you for bells and whistles you don't actually need, while providing an expert, world-class shave at a fair price. Men's Health magazine UK https://lnkd.in/e3ciwZwF

Did you know that 67% of male systems razors purchased in the UK are purchased by women... ...It's true! In part due to a commonly held myth that men’s razors give a smoother shave, offer more sophisticated technology, and provide a better value. With the launch of our new razor designed specifically for the face, we challenge industry giants’ misleading marketing to uncover the truth that men’s and women’s razors share the same blade technology - they simply offer different features to give the best shave according to the part of the body they are designed to shave: faces for men and bodies for women. Challenging the outdated notion of “men’s razors” and “women’s razors,” our new blade redefines the razor for the way people really shave, not who they are. Our new facial blades and best-selling body blades both feature award-winning, five-blade technology that delivers the smoothest of shaves for face or body. "There is no such thing as men’s and women's razors; that's a marketing stunt. But there is such a thing as good and bad razors, and there is definitely an issue with overpricing in this category. So no matter which part of you needs shaving, Estrid is once again at your service to provide an alternative that is better, smoother and saves you money." -Ben Eliass, CEO & Co-Founder

Razors for every body - and now (finally!) for every face. For the first time since our founding 5 years ago, we're launching a new razor. Meet the very Swedish, very lagom (not too much, not too little, but just right) face razor. Challenging the outdated macho marketing of "Big Shave," we took inspiration from our Scandi roots of understated, no-fuss minimalism to create a world-class shave that, unlike the big guys, doesn't overpromise but underdeliver.

"Whether it is your first or legacy waxing moment, the collection is made to make everyone flawless." Our newly reformulated vegan wax collection is getting attention from Hypebae. Read on to learn how our easy-to-use wax works step-by-step. HYPEBEAST

We're nominated for a 2024 Glamour UK Beauty & Wellness Power List Award! We're proud to be nominated for our iconic Razor Start Kit, but now we need your help to win. Vote here for Estrid in the ‘Best Hair Removal’ category along with your other favourites across hair, makeup, skincare, fitness, and wellbeing. Voting closes August 14th!

We're thrilled to be on the cover of this year's WGSN's 'Future of Personal Care' report. As a category disruptor, we're on a mission to empower people to feel confident about their personal care choices. We go beyond body positivity - we stand for body acceptance. We empower people to be their most authentic selves by normalising what people sometimes feel shame about. And that also means championing underrepresented communities so that everyone can see themselves in self care. The 'Future of Personal Care' is here, and we're so proud to be at the forefront.

BIG STRIP ENERGY Our new reformulated vegan wax is now available at Estrid.com! High performance waxing, powered by plants: Our wax is vegan and 100% of natural origin - unlike the big guys. Made for Body, Face and now for Bikini & Underarm, with the latest innovations for powerful waxing made easy. No heat required. Why is our wax different? ☑️ A blind study of 50 found that our new wax was more effective, more precise, and more comfortable than the leading competitor.  ☑️ Body Hugging Technology contours to your curves, gripping onto every single hair for the perfect pull ☑️ Made with a nourishing blend of Aloe, Calendula and Vegan Squalene unlike traditional wax which may not be vegan ☑️ Dermatologist approved for all skin types, including sensitive skin ☑️ Works on super short hair (as short as 2mm) with results for up to 28 days Available soon in LYKO, H&M, Lindex, dm-drogerie markt Deutschland, Dirk Rossmann GmbH, and Apotek Hjärtat.

🚨We now declare this the Summer of Estrid 🚨 This summer, you can spot our eye-catching imagery on trains, buses, streets and taxis throughout Europe. See us on your morning commute? Tag us. #EmbodyConfidence