Eton Shirts

Honored to have been part of the “Faces of Hope” Gala, hosted by Whitaker Peace & Development Initiative, in support of global peace initiatives and celebrating changemakers worldwide. Led by Forest Whitaker and hosted by Whoopi Goldberg, the evening gathered philanthropists, leaders, and visionaries united for peace. Eton proudly donated a bespoke cashmere shirt—the first of its kind for us—to the auction, supporting WPDI’s impactful mission. Thank you, WPDI, for inspiring us all to empower communities toward a brighter future. Looking forward to the next gala in 2026!

Thrilled to announce that Eton Shirts, in collaboration with Valtech RADON, has won Gold in The Drum Awards for Social Retail with our 'Ticket to Buy' campaign! This unique campaign bridged generations by tapping into the renewed Beatlemania of 2023. By inviting hardcore Beatles fans to unlock access to a special edition collection, we captured both loyal and new customers, creating a truly memorable experience. Huge thanks to our partners at Valtech Radon and to our dedicated team at Eton for making this possible! #AwardWinning #EtonShirts #Beatles #TheDrumAwards #InnovationInRetail The Drum, Rights & Brands

It’s been a busy fall for our Retail Team—launching a flagship store in New York, gearing up for an opening in Stockholm, and now, welcoming our first customers in Norway at Oslo Fashion Outlet. We caught up with Yosuah B., our Oslo Store Manager, to talk about these first months in Norway and the opportunities to join our growing team.   Q: "What has the response been like from customers in Oslo so far?" A: “It’s been wonderful to see how enthusiastically we’ve been welcomed here in Vestby. The customer response shows us how much they value having a brand like Eton in Norway. We get to connect with individuals who have been waiting to see us here, and it’s so rewarding to guide them in expressing their own unique style.” Q: "How does Eton support new team members to thrive?" A: “At Eton, we believe that each person’s unique strengths and interests make a difference. While experience matters, we look for people with a desire to learn, curiosity, and a strong sense of teamwork. Eton is about collaboration and growth—if you’re passionate about honing your skills and delivering excellence, you’ll find the support you need to thrive here.”   Q: "How would you describe the energy and culture at Eton?" A: "Even after nearly 100 years, Eton is all about forward momentum. We have a rich heritage, but the energy in our stores is young, dynamic, and inclusive. We’re grounded in a history of refined classicism, yet we adapt constantly to new trends and individual styles. It’s a place where respect and creativity go hand-in-hand, making it easy to bring your authentic self to work.”   Are you ready to be part of Eton’s journey in Norway together with Yosuah, Emma and the rest of the team? Or maybe you're interested in some of our other open positions? Have a look at eton.varbi.com or follow the link in comments. #EtonShirts #opentowork #NowHiring #LuxuryMenswear #CareerOpportunity #JoinOurTeam #RetailJobs

Millions of bags are lost by airlines every year. While we can’t prevent lost luggage, we can protect your style. Introducing The Phoenix Service: free lifetime travel insurance for your White Signature Twill Shirt. For a limited time only, every purchase at our online flagship store of an Eton White Signature Twill Shirt comes with The Phoenix Service, guaranteeing that your shirt will rise from the ashes if your luggage is lost during air travel. Agency: Valtech RADON #etonshirts #BusinessTravel #TravelSolutions #BrandInnovation #CustomerCare #CreativeMarketing

Turning Lost Luggage into a Win: The Phoenix Service by Eton In a world where 36 million bags go missing every year, losing your belongings is more than just inconvenient—it's personal. At Eton Shirts, we know that the pieces you pack are more than just clothes; they're part of your identity. That's why we took a creative approach to tackle this all-too-common travel problem. Introducing The Phoenix Service, a lifetime travel insurance for our iconic White Signature Twill Shirt. This campaign is our way of blending innovation and customer care—providing frequent travelers with peace of mind, no matter where in the world they go. 🌍✈️ Why this campaign? We asked ourselves, how can we offer a solution that’s as timeless as our shirts? The answer: ensure that if your favorite shirt is lost in checked baggage, it rises again—just like the Phoenix. 🦅 The Phoenix Service is about safeguarding not just your style, but also your confidence while on the move. We’re taking a familiar pain point and transforming it into an opportunity for our customers to experience true longevity and assurance. Discover the full campaign at etonshirts.com. Agency: Valtech RADON #etonshirts #BusinessTravel #TravelSolutions #BrandInnovation #CustomerCare #CreativeMarketing

Meet Susano Nuño, our Store Manager at 330 Madison Avenue. We caught up with him to talk about the excitement around our new NYC flagship store, which has now been up and running for two weeks. Q: Hi Susano! It’s been two weeks since we opened the store—how has the start been? A: "It's been great. There's lots of excitement from New Yorkers and we continue to hear very positive feedback from visitors about the store." Q: What makes the 330 Madison Avenue store special? A: "It's the perfect blend of timeless style and modern luxury. It shows Eton in a whole new aspect and gives you a preview of what the future of Eton looks like all in the center of Manhattan." Q: With fall approaching, what’s your top pick from the current collection? A: "Our merino range are amazing (shirts, knits and overshirts). Very versatile, look great dressed up or down and they are the perfect transition piece going into fall." As part of the launch, we’re running some eye-catching ads throughout the neighborhood. Come visit us at 330 Madison Avenue to explore our latest collections and experience the best of Eton.

Eton Among a Select Few as Pitti Uomo Travels to Hong Kong Exciting times for Eton Shirts as we continue our expansion in #Asia, with Lane Crawford leading the way as one of our key partners. Our Sales Manager for Asia, Sanna Visser, who has been instrumental in driving our success and overseeing phenomenal sales growth, shares her thoughts: "This marks the beginning of our exciting journey in Asia. Working closely with Lane Crawford has been a highlight of our experience, and the upcoming Pitti Uomo event is a testament to the synergy between timeless style and modern luxury. We’re thrilled to be part of this unique experience." Looking forward to more milestones as we continue to grow and innovate in this dynamic market. The #PittiUomo event at Lane Crawford runs from September 20 to mid-October 2024. If you're in the area - don’t miss it! #etonshirts #lifeateton #wholesale #markets #pitti

Curious about what it takes to drive success at Eton Shirts? 👔 We sat down with our Chief Sales Officer, Erik Wilkinson, to discuss the exciting opportunities within our team—specifically, our open position for a #Wholesale #BusinessController. Erik shares his insights on Eton's vision, what makes this role pivotal, and why joining our team could be a career-defining move. If you're passionate about fashion, numbers, and strategy, this might be the perfect fit for you! Apply now, and find other open positions via the link in the comments. What makes Eton a unique place to work, especially in the rapidly evolving fashion industry? Erik: "Eton is like a 96-year-old startup company. We operate with a very entrepreneurial spirit, quickly evolving from a heritage Swedish shirt maker into an international lifestyle brand. What makes us unique is our spirit of teamwork and our hunger for growth. We’re a €100 million company that acts like a €1 billion company." How does the role of Wholesale Business Controller contribute to the overall success of Eton, and what qualities are you looking for in the ideal candidate? Erik: "Our Wholesale Business Controller is truly the financial 'spider in the web' of our operations. You’ll work with a central team of senior sales leaders managing an international sales force from Stockholm to New York to Hong Kong. This role is about much more than just crunching numbers. Beyond being our go-to person for reporting on key KPIs, forecasts, and budgets, you’ll be challenged to help us innovate how we track, analyze, and report our financial outcomes. The ideal candidate comes to Eton with a 'can-do' spirit and a high level of curiosity about optimizing our business intelligence." What excites you the most about Eton’s future, and how can someone in this position help shape that vision? Erik: "There are many new fashion companies, but very few with nearly 100 years of heritage to lean on. Eton’s reputation among both consumers and the wholesale community is very strong. We have a clear vision of where we want to go, and we need smart, committed, hardworking new team members to support our extraordinary team in reaching our goals. Now, more than ever, business intelligence is a central element to planning for and achieving these goals." Now, we'd love to hear from you: What do you think is the most crucial skill for success in the fashion industry today? #EtonShirts #FashionIndustry #CareerOpportunity #WorkWithUs

🌟 Celebrating Five Decades of Dedication to Quality 🌟 At Eton Shirts, we believe in celebrating those who go above and beyond in embodying our values and driving our mission forward. This year, at our annual Eton Engagement Award ceremony, we had the immense honor of recognizing a truly remarkable milestone: Annica Axelsson's 50 years of unwavering dedication to excellence. To mark this extraordinary achievement, we introduced a special category: "50th Anniversary Service of the Year." Motivation:"With a profound understanding of details and a passion for superior quality, Annica has emerged as an unparalleled ambassador for Eton. Her dedication and efforts have shaped the industry and inspired colleagues and competitors alike. It is with great pride and appreciation that we acknowledge her outstanding contribution to men’s fashion and the Eton brand over five decades." Annica's relentless pursuit of perfection has not only set a high standard for all of us but has also played a significant role in making our products what they are today. Her influence extends far beyond her daily work—she's an inspiration to us all. Read more about Annica’s ongoing contributions and our commitment to excellence in our latest Sustainability Report (link below). Her story is a testament to the impact one person can have on an entire industry. Thank you, Annica, for 50 incredible years. Here's to many more! 🙌 #lifeateton #etonshirts

As featured in WWD, the opening of our new Manhattan Flagship store at 330 Madison Avenue marks an important milestone for Eton as a brand and company. This new space in the heart of New York City embodies our dedication to quality and craftsmanship. We look forward to welcoming you and celebrating this exciting chapter together. #etonshirts #retail #fashion