🌲 Exciting News from Globetrotter Ausrüstung and Fjällräven 🌲 In the latest episode of Globetrotter’s sustainability podcast "Neue Horizonte" (New Horizons), you'll find an inspiring conversation with Martin Axelhed, CEO of Fjällräven. Dive into the world of Fjällräven Classics, the renowned multi-day hiking events in some of the planet's most stunning and wild regions. 🏞️✨ Martin shares his journey as CEO, Fjällräven’s sustainability strategy, and offers practical advice for participants. Whether you're looking to join a Fjällräven Classic or simply dream of it, this episode is full of valuable insights! 🚶♂️❤️ 🌍 Although the page is in German, this podcast episode is in English. Check it out and get inspired to walk with nature! Listen here: https://lnkd.in/dNSwS2TP #FenixOutdoor #Fjallraven #Globetrotter #FjallravenClassic #Sustainability #Hiking #Nature #OutdoorAdventure
Om oss
Fenix Outdoor AG is an international group of outdoor brands. The company is listed on the Nasdaq OMX, Stockholm, Mid Cap. We are a global player in developing and selling clothing and equipment for an active outdoor life. Our operations are historically based on the wholesale of Fjällräven products. In 2001, the outdoor retailer Naturkompaniet AB was acquired and the Retail division of the company was started. Tierra, Hanwag & Royal Robbins make up the Brands division together with Fjällräven. In 2011, the Retail division was complemented through the acquisition of Partioaitta OY. More Recent Acquisitions 2015: Globetrotter 2017: Friluftsland 2018: Royal Robbins 2021: Trekitt
- Webbplats
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http://www.fenixoutdoor.se
Extern länk för Fenix Outdoor
- Bransch
- Detaljhandel
- Företagsstorlek
- 1 001–5 000 anställda
- Huvudkontor
- Stockholm, Stockholm County
- Typ
- Publikt aktiebolag
- Specialistområden
- Outdoor, Outerwear, Gear och Apparel
Adresser
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Primär
Få vägbeskrivning
Hemvärnsgatan
Stockholm, Stockholm County 171 54, SE
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Få vägbeskrivning
Lindenstrasse 14
Baar, Zug 6340, CH
Anställda på Fenix Outdoor
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Eefje Jacques
CTO at Fenix Outdoor
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Cassandra van der Heijden
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Pierre Reldin
Accelerating business transformation through digital development
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Annette Nueske
Director of Customer Experience @ Fjällräven | Driving Exceptional Customer Experience | Developing High Performance Cultures | DTC and B2B…
Uppdateringar
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We’re thrilled to announce our partnership with German outdoor brand Maloja Clothing to start apparel production at their existing production facilities in Europe. This move marks the beginning of our journey to bring 20% of our production in-house and closer to our main markets, enhancing our flexibility, reducing lead times, and cutting down on carbon emissions. “It’s been a long journey to get to this point, but we are very happy with the outcome. Maloja is exactly the kind of partner we sought when we started investigating our options within own production in Europe. Establishing this partnership, with room to grow, is a win-win for all parts, including our customers” – Martin Axelhed, Executive Vice President, Fenix Outdoor. Read the full press release here: https://lnkd.in/d5W5f9Sx
Fenix Outdoor is entering into a partnership with Maloja to operate production in Bulgaria
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Join our trek to inspire the world to walk with nature! The Fjällräven team is seeking a visionary Global Marketing Director who's passionate about nature and innovative marketing. Your leadership will drive Fjällräven's mission forward, shaping the future of our marketing and branding efforts. Apply through the link below and reach out to Linnea Martinelle for any questions about the role 🦊 #Fjällräven #GlobalMarketingDirector #JoinOurTrek #FenixOutdoor #inspiretheworldtowalkwithnature https://lnkd.in/dH7UXwVP
Global Marketing Director Fjällräven - Fjällräven
career.fjallraven.com
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A couple of weeks ago, we proudly presented the recipients of our 'Fenix Compass Awards' across five categories: Nature, Economy, Society, Wellbeing, and Innovation. While all awards hold equal significance, the Wellbeing Award carries a special distinction. It is our award for the 'Colleague of the Year', recognizing an individual whose contributions have profoundly enriched our organizational culture and collective well-being. Nominations for this award are open to colleagues from every corner of our organization. The winner emerges from a pool of the top 10 nominees through an open voting process amongst all colleagues. Today, we shine the spotlight on the remarkable individuals who made it to the top 10, and extend our heartfelt congratulations to the ultimate winner, Lennart Norlander, affectionately known as 'Luppe'. Luppe has been an indispensable part of our organization for over 30 years, based at our Örnskoldsvik office. He exemplifies dedication, consistently going above and beyond to support his colleagues, and serves as a repository of knowledge about Fjällräven and the Fenix Outdoor organization. Warmest congratulations to Luppe and the 10 finalists! We take immense pride in the individuals within our organization, each making a tangible, positive impact on our culture and collective well-being. 🎉 #colleagueoftheyear #fenixoutdoor The 10 finalists were: Gerda Overwater Alex Zuercher Isabel Thorborg Karin Nykter Sandy M. Hilde Hens Paula Bishop Lisa Turdell Petri Pakkanen Lennart Norlander
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🏆 Every year, we celebrate our 'Fenix Compass Awards' during our Spring/Summer Kick-off, honoring excellence in Nature, Economy, Society, Wellbeing, and Innovation. 🌿💼 These awards are guided by our Fenix Management Compass, shaping our decisions across the group. (Learn more through the link below!) 🌐 This year, Rikard Gustavsson and his team at Naturkompaniet Odengatan in Stockholm took home the Economy - Retail award (Store of the year)! 🎉 It's not just about financial success, but also about embracing local culture, pioneering ways-of-working, and championing community initiatives. 🌍💡 Congratulations to Rikard, his amazing team, and all our outstanding award winners in all the categories! Together, we're shaping the future of our business! 💪🌟 #FenixCompassAwards #FenixOutdoor #Culture #People https://lnkd.in/eCv_FpgZ
Lilla Odengatan. Tänk vad vi har varit med om under våra hittills tre år tillsammans. Tänk vad jag har lärt mig att älska dig som arbetsplats, mycket på grund av mitt fantastiska lilla team av kollegor. Ingen nämnd, ingen glömd – men ni vet vilka ni är. När jag började som butikschef på Naturkompaniet Odengatan i januari 2021 så grät jag mig till sömns de två första månaderna. Vad hade jag egentligen där att göra? Jag hade aldrig varit en friluftskille och visste inget om vare sig tält, ryggsäckar eller stormkök, men blev utkastad mitt i ”vandringshajpen” under pandemin när precis alla skulle ut i naturen. Successivt har jag och mitt team jobbat stenhårt för att utveckla Naturkompaniet Odengatan som alltid hade varit ”bäst på att sälja strumpor och handskar” till att nu som andra svenska butik någonsin få FENIX Economy Award 2024 för ”Best Performing Retail Unit” i konkurrens med över 100 butiker. Jag må kanske fortfarande inte ha blivit en fulländad friluftskille (än) – men jag vet hur man med rätt inställning, förutsättningar och kreativitet driver butik och motiverar personal i mötet med kunden. “In hard competition alongside over 100 stores Odengatan in Sweden was the final winner of the FENIX Economy Award for best performing retail unit 2024. The team truly takes every opportunity they have, acts in a Fenix way and sees the needs of their customers in a proactive approach.” With an entreprenureal spirit the team have worked hard to increase their sales and service levels. This has been done with a Fenix first approach with great development of the Fenix brands. The team has been adjusting their tactics to trends, weather and seasonality and have together had a high focus on performance and sales. Congratulations to the whole team led by Rikard Gustavsson.” – Henrik Hoffman (CEO) Naturkompaniet Fenix Outdoor
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Dive into the rich history of our first-ever Fjällräven store, nestled in the heart of Stockholm since 1994. Join Maja from Globetrotter Ausrüstung and Elin from Naturkompaniet on a tour, showcasing not just a store, but a testament to the global collaborative spirit across our group, witnessing firsthand how cultural exchange thrives within Fenix Outdoor 🌍 🎒 And how cool is it that this iconic space, now operated by Naturkompaniet, continues to showcase the essence of Fjällräven 30 years after it first opened? 🦊 #herritage #CulturalExchange #Azubi
Wie sehen eigentlich der erste Fjällräven Store und Naturkompaniet in Schweden aus?👀 Unsere Auszubildende Maja ist dort gerade im Rahmen eines Praktikums zu Besuch und schaut mit uns hinter die Kulissen:
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Celebrating a decade of excellence in Oslo! Our Fjällräven Brand Store on Karl Johans gate in Oslo has undergone a stunning transformation. A true testament to the power of collaboration within our group, between Naturkompaniet and Fjällräven. Join us on this journey as we raise the bar for a premium retail experience! 🦊🏋️♂️🏕️ #Fjällräven #Naturkompaniet #Oslo #Retail #FenixOutdoor
I midten av februar reåpnet vi endelig vår store stolthet midt i sentrum av hovedstaden! Fjällräven brandstore på Karl Johans gate feirer i år 10 år på beste lokasjon på Oslos paradegate, og vi følte med dette at denne butikken var vel verdt en renovering✨ Resultatet får du et visst inntrykk av på bildene under, men aller helst bør du ta turen innom for å virkelig kunne oppleve det aller beste varemerket med den arktiske reven har å by på. Takk til alle som har vært involvert i denne prosessen fra Naturkompaniet, Fjällräven og Fenix Outdoor, og ikke minst et stort takk til alle de som fra har besøkt oss fra inn og utland i løpet av disse 10 årene! Nå sikter vi mot 10 nye år, og gleder oss til å vise oss frem i ny drakt til alle faste og nye besøkende på Karl Johans gate 19. Velkommen!🦊 #fjällräven #naturkompaniet #fenixoutdoor #arcticfox
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🌟 Exciting News! 🌍 Fenix Outdoor has acquired a 30% stake in our Fjällräven Brand retail partner, Arctic Fox s.r.o., strengthening our position in Czech Republic and Slovakia. Kudos to the Arctic Fox team for their great work over the years. We're eager to continue this journey together and explore new horizons! #FenixOutdoor #Fjällräven #acquisition Read full press release here: https://lnkd.in/dFbqkdcY
Fenix Outdoor acquires 30% of Arctic Fox s.r.o. - Fenix Outdoor
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We are proud of the strong heritage that is a part of all our brands! A prime example is Royal Robbins' profound connection to #Camp4 in #Yosemite National Park, showcasing Royal and Liz' close relation to the history of modern rock climbing in America. 🏞️🧗♂️ #BrandHeritage #FenixOutdoor #RoyalRobbins #rockclimbing
Today, February 21, 2024, marks the 21st anniversary of the addition of Camp 4 in Yosemite to the National Register of Historic Places for the significant role it played in the development of big wall climbing. Our founders, Liz and Royal Robbins, met in Yosemite's Camp 4. This basecamp inspired their record-making ascents and was the birthplace of Royal Robbins, the brand. Explore our history here: https://lnkd.in/d-duVZt9 📸: YOSEMITE CLIMBING ASSOCIATION
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Welcome to the all-new Fjällräven Classic #experience in #Chile! 🏞️ Take a sneak peek with the video from our pilot event last year below. Visit the Classic website to discover more about dates, tickets, and the breathtaking route! 🌍 Explore now: https://lnkd.in/g4SrDUgA #fjällrävenclassic #fjällräven #fenixoutdoor #trekking
We embarked on a once-in-a-lifetime journey during our Fjallraven Classic pilot event, braving the unpredictable weather of Patagonia. Every detail of the trek was experienced with great intensity, paving the way for the launch of the Classic Chile route in 2024. This adventure left us with unforgettable memories, and we hope it inspires you to embark on your own journey on the trail this December 2nd-3rd.
Fjällräven Classic Chile 2023 | First ever | Fjällräven
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