HOBBY

NEW from HOBBY’s Perlorian Brothers 🎥👽🍳 Gordon Ramsay in Area 51? You better believe it. The Perlorian Brothers beam up their signature chaos for HexClad’s Super Bowl debut—hotter than a UFO engine. Throw in a Pete Davidson cameo, a dash of Perlorian-style absurdity, and hybrid cookware that’s truly otherworldly—and you’ve got a Super Bowl spot that’s straight-up out of this orbit. From the creative minds at Rosewood Creative and produced by the magnificent wizards at MJZ.

The worst advertising agency name in history? I came up with it. And it nearly got me & my colleagues killed. This is a 100% true story. So, picture this: I’m 25, young, ambitious, full of creative ideas, and to be honest, full of myself. I was working as a creative and thought advertising was the most important thing in the world. Forget curing diseases or solving world hunger. Nope, it was all about ad campaigns. Me and my mate Peter Laurelli decided to leave the agency we worked at and start our own. Big move, right? We were cool, talented (or so we thought), and dead certain we’d revolutionize the industry. Back then, agencies like Mother and Crispin were the rockstars of advertising. Sweden was dominated by Paradiset, who were doing groundbreaking work for Diesel. And there we were, two young kids thinking we could outdo them all. Now, if you’re starting an agency, what’s the most important thing? Talent? Clients? Budget? No, of course not. It’s the name. You need a great advertising agency name. We spent weeks brainstorming. A hundred ideas, all good. But no, we wanted something better. Something brilliant. Then, one day, it came to me. The perfect name. Genius. Revolutionary: JIHADVERTISING Yes, you read that right. Jihadvertising. Bloody stupid name. Idiots. But... back then we thought it was super clever. A crusade for creative advertising. Bold, right? We were so impressed with ourselves. The agency Jihadvertising was born. And for two glorious weeks, we strutted around feeling very smug. Then, I got the call. It was from this guy I vaguely knew. A bit of a party bloke with some questionable business ventures (i think he claimed to be a manager). Usually full of banter, but not this time. This time, he was dead serious. He said, “Oskar, listen. I know you think you’re smart and funny, but you HAVE to hear me out. You can’t call your agency Jihadvertising. You just… can NOT.” Me: “Why not? It’s brilliant! It’s like a crusade for creative advertising!” Him: “No, mate. It will get you KILLED. I’m not joking.” Then he told me about one of his artists who’d been chased with meat axes for saying the name of a holy book wrong in a rap lyric. Meat. Axes. That’s all it took. We rebranded immediately. Luckily we had not done gone public with our idiot name yet. So we took the second name on the list. Something much more mature: Blond Swedish Amateurs. And that’s how we survived. A bunch of years later I started HOBBY Moral of the story? Don’t choose an advertising name that will piss extremists off and make them chase you with meat axes. Do you know of any stupied advertising names? Besides DDB, BBDOECP, and all those boring and stupied names.

🌟 Exciting news🌟 A warm welcome to the incredibly talented Emma Debany, who’s bringing her surreal charm to the Nordic roster at HOBBY! Big thanks to LBBonline - Little Black Book for the feature! 🫶 🔗 Read more here: https://lnkd.in/dJZvnBPr

Throw in a turtle on a skateboard... I directed this commercial for Telia a while ago, and I think it’s a great example to share 4 thoughts on how to think (and cheat) when working on ideas for great commercials. It's simple thoughts but I promise - it works!! 1. 𝗪𝗵𝗲𝗿𝗲’𝘀 𝘁𝗵𝗲 𝘁𝘂𝗿𝘁𝗹𝗲 𝗼𝗻 𝘁𝗵𝗲 𝘀𝗸𝗮𝘁𝗲𝗯𝗼𝗮𝗿𝗱? Don’t be afraid to push it too far - be afraid to push it too little. The real danger is creating something no one notices. Your audience isn’t as nervous and boring as the meeting room full of marketing suits, looking for what might go wrong. The audience is normal people that wants to be entertained. They crave fresh, surprising ideas. So do as Salt-N-Pepa - Push it! (young folks - google it) Add a bunch colorful clowns on a mini-motorcycle. Throw in a turtle on a skateboard. That’s what I did when writing my treatment for this commercial. A bold idea grabs attention, keeps viewers hooked, and makes them remember it. Next time you’re looking at or writing a script, ask yourself: Where’s the turtle on the skateboard? 2. 𝗜𝘀 𝗶𝘁 𝘀𝗵𝗼𝘁 𝗶𝗻 𝗮 𝗿𝗲𝗮𝗹𝗹𝘆 𝗰𝗼𝗼𝗹 𝗽𝗹𝗮𝗰𝗲? Find settings that make people stop and look. Cool locations capture attention and make your ad stand out in a sea of sameness. Plus, they add massive production value for "free". For this commercial, we shot in the desert outside LA, right next to the Kill Bill church. Exotic, eye-catching backdrops like a desert or a tropical beach with dolphins don’t just tell a great story - they’re simply more fun to watch and make the clients money go a LOT further. 3. 𝗗𝗼 𝘄𝗲 𝗵𝗮𝘃𝗲 cool 𝘁𝗵𝗶𝗻𝗴𝘀 𝗶𝗻 𝗳𝗿𝗼𝗻𝘁 𝗼𝗳 𝘁𝗵𝗲 𝗰𝗮𝗺𝗲𝗿𝗮 𝘁𝗵𝗮𝘁 𝗽𝗲𝗼𝗽𝗹𝗲 𝘄𝗮𝗻𝘁 𝘁𝗼 𝘁𝗮𝗸𝗲 𝘀𝗲𝗹𝗳𝗶𝗲𝘀 𝘄𝗶𝘁𝗵? Here’s a cheat: if your set has things so interesting that the client or crew can’t resist snapping selfies, chances are your viewers will love watching it too. Of course, the script still has to shine - but adding these visual hooks is like putting lead in your boxing gloves. It gives you an edge. 4. 𝗪𝗶𝗹𝗹 𝗶𝘁 𝗯𝗲 𝗯𝗹𝗼𝗼𝗱𝘆 𝗳𝘂𝗻 𝘁𝗼 𝘀𝗵𝗼𝗼𝘁? If shooting the ad feels like a blast, odds are it’ll be just as fun for viewers to watch. And let’s face it - working in advertising should be fun. Otherwise, you might as well work in banking. Life’s too short to film boring stuff. Let’s have fun! 𝗡𝗼𝘁𝗲: Yes, the idea still needs to be relevant and tied to the message - that’s a given. But a relevant idea that’s also exciting, surprising, and worth loving? That’s how you create something memorable

HOBBY's Top Pick 📣🏍️🐢🤡 Oskar Bård might not ride motorbikes in the desert every day, but when he does, you can bet a skating turtle and a gang of clowns are part of the journey! Known for transforming simple scenes into visual stories that surprise and delight, in this playful spot for Telia, Oskar makes the road to freedom a whole lot more fun. Watch the full film here 👉: https://lnkd.in/dNBxSPFQ

Explore AMY ALLAIS most memorable work in LBB Online’s Creative Library! From comedy to drama, she creates moments that are raw, funny, and deeply human. Thank you, LBBonline - Little Black Book, for the amazing feature! https://lnkd.in/dPqvb46c

NEW from HOBBY 🎥🎲💕✨Vesa Manninen, master of charm-packed storytelling, brings his signature charm and humor to the roulette table in Holland Casino's "Date."  Filmed over two late-night sessions at Holland Casino Utrecht, this production was as logistically thrilling as an Ocean’s Eleven heist—kicking off at 3 a.m. and wrapping by noon to ensure the casino could operate at full swing during the day!  Featuring talented leads cast in the UK and flown in from London, the shoot sparkled with energy and charm. The story follows two sweet strangers nervously navigate the hilarious ups and downs of first-date jitters in a casino, stumbling into a win at the roulette table. The result? Comedy gold with a heartwarming twist. With Manninen’s unique ability to balance humor and emotion, this spot reminds us that love—and jackpots—can strike when you least expect them. Big thanks to the creative minds at INDIE Production Company: HOBBY Director: Vesa Manninen Executive Producer: John Gerard Line Producer: Yara Hendriks Director of Photography: Robbie van Brussel Production Manager: Chiem Van Houweninge Production Designer: Jeroen Echter Editor: Martin Heijgelaar Colorist: Matthieu Toullet, Company 3 Sound Designer: Jacco Lenstra Music: “Turn of a Card” by Pony Sherell Music Licensing: Jesper Gadeberg Client: Holland Casino Senior Brand Manager: Carlijne Van Der Tuijn Manager Brand: Tom van Kuyk Agency: INDIE Creative Director: Bert Kerkhof Creative Director: Ivar van den Hove Agency Executive Producer: Yvonne Knook Agency Producer: Iris Raaphorst Account Director: Melissa da Silva Cast: Rose: Eleanor Williams Jack: Alex Ayliffe

NEW from HOBBY’s Björn Rühmann 🎥🎶🔌 Get ready to plug into the surreal! Björn Rühmann directs "Kabelmann" for electronic icon Paul Kalkbrenner—a two-part film that’s as electrifying as it is enigmatic. Enter Kabelmann, a cable-tethered wanderer navigating a strange and often hostile world, with every frame charged by Kalkbrenner’s beats. Shot on gorgeous 16mm film, this analog-inspired journey is surreal, haunting, and totally captivating with a dash of dark comedy. Created by the talented team at Mother Berlin and produced by the geniuses at Smuggler. This is a story about connection, literally and figuratively so prepare to be wired in! Watch the full story: https://lnkd.in/dvNDCExB  

Oskar Bård's "Your Friend on the Road" for Volvo Trucks scores 🌟🌟🌟🌟🌟 on David Reviews! Thanks to David Reviews for the glowing review! Check out the full article here 👇 https://lnkd.in/dZ5bthuA

NEW from HOBBY 🚛 🛠️👬 Buckle up as Oskar Bård takes us on an unforgettable road trip through the breathtaking landscapes of Northern Sweden, from Kiruna all the way to Narvik, Norway, in this action-packed 2½-minute film for Volvo Trucks. Our star? A truck driver and his unexpected (and slightly quirky) sidekick, who prove that friendship comes in the most unlikely packages. Shot over three whirlwind days with a small-but-mighty crew, every frame captures the rugged beauty of the Nordic wilderness—filmed entirely in natural light, handheld, and as real as the journey itself. The cherry on top? A plunge into an ice-cold river. Because nothing says 'wrap party' like freezing your butt cheeks off! Big thanks to the brilliant team at We Are More. Produced by HOBBY. Client: Volvo Trucks Agency: We Are More Art Director: Alexander Skoglund Copywriter: Mikael Andersson Client Director: Erica Berghagen Director: Oskar Bård Executive Producent: Anna Bergstrom Producent: Frida Alexandersson DOP: Snorre Ruhe Drone Operator: H-O Utsi & Fredric Alm Editor: Gatis Belogrudovs Color: Henri Pulla Sound: Edward Björner VFX & Online: Jonathan Wendt & Hampus Lindén Music: Joel Hilme