Topic clustering for SEO: 5 mistakes to avoid
Identify and fix common topic clustering mistakes that prevent you from engaging users and building topical authority.
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Adam Tanguay's latest articles
Topic clusters and SEO: Everything you need to know in 2025
Build smarter SEO campaigns with topic clusters. Learn to map content by intent, design a hub-and-spoke structure and dominate the SERPs.
Should your early-stage start-up invest in SEO? 4 questions to address
Choosing between SEO and PPC? Assess your startup’s needs with these key questions and make the right choice for driving early growth.
4 initiatives to combat AI-driven SEO traffic losses
Dealing with an AI-related drop in traffic? Try digital PR, improve your SERP presence, partner with influencers and focus on conversion.
Prioritizing SEO strategies: Where to focus your efforts
Stay ahead in SEO by reinforcing topic authority, adapting to AI Overviews and expanding your reach beyond Google.
How to start an SEO program from scratch in the AI age
Find out how to launch a cutting-edge SEO program, focusing on brand authority, content quality and adaptability in this evolving landscape.
SEO pros and cons of HubSpot vs. WordPress vs. Webflow
Choosing a web platform? Insights on the flexibility, user-friendliness and security tradeoffs of HubSpot, WordPress and Webflow.
So you’ve ‘won’ SEO – now what?
Learn how to defend your "moat," capitalize on your earned authority and avoid common pitfalls that can tank your hard-won SEO success.
4 under-utilized SEO research approaches to tackle in 2024
Explore four essential SEO research initiatives to prioritize in 2024 for sustainable, data-driven performance.
How to identify and rank for ‘hidden gems’ in SEO
With Google's increasing focus on surfacing first-hand knowledge and personal perspectives in search results, optimizing for "hidden gems."
Video search optimization: Top tips for 2024
Learn the pros and cons of YouTube vs. self-hosted videos for SEO and ways to maximize the impact of your video content.
Want to set your 2024 SEO priorities? Run these GA4 reports
Use these 3 key GA4 reports to align your 2024 SEO strategy with business goals and identify optimization opportunities.
9 tips for converting more organic traffic
Struggling to convert your hard-earned organic traffic? Learn nine tactics to boost your site's conversion rates.
SEO through the Google SGE lens: What’s changing?
Find out where Search Generative Experience stands, its impact on user behavior, and the skills you need to capitalize on this paradigm shift.
Advanced ways to use competitive research in SEO
Discover untapped SEO opportunities through unconventional competitive research. Use these tools and tactics to go beyond the basics.
Trojan horse SEO: How to gain traction in new markets
Learn the secrets of Trojan Horse SEO for category creation and how to disrupt markets, create engagement and dominate your niche.
How to target highly competitive organic keywords: An advanced approach
Learn how competitive analysis, keyword research, and audience insights can help your brand stand out and dominate the search results.
How to incorporate macroeconomic signals into your SEO strategy
Explore how macro trends can enhance your SEO strategy and help you meet the changing demands of your audience.
Link intent: How to combine great content with strategic outreach
Building content that naturally earns links is more effective, evergreen and efficient than old link building tactics. Here's why.
5 ways to set the stage for a successful SEO engagement
Tackling these items from the outset gives yourself a springboard into an effective SEO engagement with clients.
Use this Looker Studio template to track SEO performance
Get actionable performance data on your organic search campaigns when you set up this Looker Studio dashboard.
What Google’s new guidelines for AI-produced content mean for SEO
If you're using AI to provide valuable content, Google won't ding you. But consider some caveats when using AI for SEO content.
How to navigate SEO keyword research in the era of ChatGPT
Here's how far AI-driven chatbots can help with keyword research, what the tech can't do just yet and where SEO pros can deliver value.
How to build a better website architecture
Is your site built on an architecture that restricts organic potential? Here's how to develop a fully optimized site structure that can scale.
How to build a ‘helpful’ content strategy for 2023
Valuable content can move the needle at every stage of the buying journey. Here are tips for building a winning content process this year.
Use this SEO forecasting template to gain insights for 2023
Learn how to use SEO forecasting to glean directional insights and set traffic expectations for the year ahead.
4 advanced ways you’re not measuring SEO effectiveness – yet
Measure SEO impact beyond basic traffic and keyword ranking. Learn how your efforts are driving actual business outcomes with these metrics.
4 smarter ways to measure SEO effectiveness
Basic SEO metrics aren't effective indicators of success. Here's how to level up your traffic, ranking, conversion and link KPIs.
How to approach SEO in a period of global disruption
A good SEO strategy reflects people's needs – especially in a turbulent global landscape. Here's how to get traction with your pivots.