Google Ads launches new promo code formats for Promotion Assets
Google Ads' new barcode and QR code promotion formats streamline how customers redeem offers across digital and physical touchpoints.
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Supreme Court lets $7 billion Meta ad fraud case proceed
The class-action lawsuit against Meta could mean compensation for advertisers charged based on allegedly inflated reach numbers.
Paid search helps drive record-breaking $241.4 billion holiday season: Report
Paid search and mobile were the largest revenue drivers during the holiday season, while AI-powered tools emerged as a consumer favorite.
The latest jobs in search marketing
Land your next job in SEO or PPC. These brands and agencies are hiring to fill open search marketing positions right now.
Amazon opens advertising to other retailers
Amazon is allowing major retailers to use Amazon Advertising to run sponsored ads on their own websites.
Microsoft expands retail media with two major ad offerings
Curate for Commerce and Sponsored Promotions by Brands (SPB) can help you reach shoppers across retail media networks.
Meta gave special content moderation treatment to top advertisers
Meta's 2023 implementation of 'guardrails' for high-spending advertisers raises concerns about fairness and transparency.
Google Ads Performance Max gets budget reallocation experiments
You can now run controlled experiments to reallocate budget to Performance Max campaigns for optimized performance.
Reddit introduces business analytics tools and AMA ads
Reddit's new tool and ad format provides a new type of access to authentic conversations among the platform's 100 million daily active users.
Confirmed: Google isn’t dropping ad scheduling for Smart Bidding campaigns
A Google help document change indicated ad scheduling for Smart Bidding campaigns was no longer possible. Google confirms nothing has changed.
Instacart expands foodservice advertising
Instacart's partnership with Cut+Dry helps food manufacturers advertise directly to buyers and create new revenue streams for distributors.
Google updates financial products policy for crypto ads
Google's crypto ad policy allows certified and FCA-registered advertisers to promote cryptocurrency services in the UK starting this month.
Google’s Performance Max placement rules create API confusion
Google Performance Max is causing confusion around placement exclusions, with a notable gap between Google's official policy and real-world evidence.
Google Ads plans major AI Push in 2025, reshaping search marketing
Google's VP of global search ads reveals that AI will drive a transformation of advertising in 2025 even more significant than the mobile revolution.
Google revives Tag Assistant
Google’s revival of Tag Assistant streamlines tag management, which could help boost advertiser confidence in data accuracy and campaign performance.
Top 10 PPC news of the year 2024 on Search Engine Land
Third party cookies, new GA4 dimensions, major Google Ads glitch and more. These news updates got the most pageviews on Search Engine Land in 2024.
Google ads rolls out Brand Report for enhanced advertiser insights
Google Ads Brand Report is a unified view of brand campaign performance with deduplicated reach and frequency metrics across multiple campaigns.
Google Ads alert: broad match auto-toggle raises concerns
Switching to conversion-based bidding in Google Ads may automatically change keywords to broad match, risking inflated ad spend and irrelevant traffic.
Google tightens ad policies to align with Search spam rules
Advertisers risk ad disapprovals if their sites violate Google’s spam policies, making search compliance critical to PPC success.
LinkedIn debuts Companies Hub to boost B2B marketing intelligence
LinkedIn's new hub can help you plan, target, and measure B2B campaigns more effectively by leveraging detailed engagement insights.
Google overhauls ad policies for CTV and PETs
Google's ad policies embrace privacy-enhancing technologies and Connected TV growth empowering advertisers to securely reach audiences.
Google rolls out Brand Guidelines for Performance Max
Google's brand guidelines for PMax campaigns centralize asset management to enhance brand control, requiring advertisers to adapt workflows.
Top 10 2025 PPC predictions and trends
These are some of the most important PPC trends, changes, opportunities and challenges you need to be ready for in 2025.
Google experiments with double ad placements for same advertiser
The controversial Google Ads configuration shows two ads from the same advertiser in search results, raising policy violation concerns.
LinkedIn tests personal post boost option
LinkedIn's paid feature amplifies content but also highlights frustrations over limited organic reach and a shift toward a pay-to-play.
Snap overhauls creator monetization, raises performance bar
Snap's revamped program boosts ad opportunities with higher-quality content, a growing audience, and the chance to capture TikTok's users.
Google Ads tests AI-powered reporting tool
Google Ads is testing an AI-powered reporting tool that lets advertisers generate custom reports using natural language prompts.
Google Performance Max negative keyword exclusions now in beta
Google is rolling out a beta feature for campaign-level negative keyword exclusions in Performance Max, addressing a long-standing advertiser request.
Microsoft revamps advertising tracking, consent features
Microsoft introduces household attribution tracking and consent compliance tools, while pausing certain store traffic measurement features.
Meta’s platforms hit by global outage
Facebook, Instagram, Threads, and WhatsApp are all experiencing widespread disruptions, impacting advertising.
Google Ads tests video asset option
Google Ads introduces a new 'Video' option in the Assets section, signaling a shift towards greater video integration in 2025.
Yelp unveils AI features to streamline local business discovery
Yelp's AI-powered updates enhance ad optimization and lead management, helping businesses connect with high-intent customers.
Google details shopping annotations and badges for ads and free listings
Google’s new guide on Shopping annotations and badges outlines tools like "Price Drop" and "Free Shipping" that help products stand out and boost ad performance.
Global ad revenue to top $1 trillion, dominated by Google and Meta
The growing dominance of digital platforms is a signal for advertisers to adapt strategies and embrace AI to stay competitive in a rapidly evolving market.
Perplexity expands publisher ad revenue sharing program
Perplexity's expansion includes some major news outlets, though concerns over content use and transparency remain.
Google to launch new Dating and Companionship Ads policy
Advertisers will need to secure certification as Google enforces stricter rules for dating and companionship ads starting March 2025.
Easier consent management comes to Google Tag UI
Google offers seamless consent management integration in Google Tag UI. You can connect CMPs and configure settings without any coding.
Google Analytics enhances remarketing with Customer Match integration
Google’ Customer Match update lets you use first-party data for more precise targeting and improved campaign performance.
Google’s alleged adtech monopoly faces historic antitrust test
The DOJ and Google delivered closing arguments debating whether the tech giant’s ad-tech dominance stifles competition or drives innovation.
Google Ads Creative Studio to sunset in Q1 2025
Google urges advertisers to transition creative workflows to third-party partners or alternative tools by March.