How does AI work in PPC?
From smarter targeting to automated reporting, learn ways AI can improve the efficiency, effectiveness and ROI in your paid search campaigns.
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Jason Tabeling's latest articles
Google’s Ads Data Hub: What you need to know
Explore Ads Data Hub – Google's tool for privacy-centric advertising insights, data integration, campaign optimization and more.
How search query length is shifting in the LLM era: Insights for brands
Dive into the impact of AI-powered search on search patterns and gain strategic insights to help your brand navigate these changes.
Broad vs. deep expertise: How to decide which is right for you
Should you develop broad or deep subject matter expertise? Here are five tips to help you make the best decision.
Perplexity AI: Exploring AI-powered search beyond Google
Perplexity's AI-powered search experience challenges Google's model by delivering conversational answers, citing sources and more.
Search Ads 360: 3 best practices for advanced PPC marketers
Unlock SA360’s powerful data integrations, advanced bid strategies and automated template management for complex search campaigns.
Location targeting in Google Ads: Balancing automation and control
Learn when to let Google's algorithms determine location targeting vs. setting specific geo-targets based on key considerations.
Client onboarding and offboarding: The PPC agency’s guide
Gaining and losing clients is inevitable in agency work. Follow these tips to make transitions seamless and maintain positive relationships.
Reassessing the role of links in SEO: What data tells us
Is your SEO strategy too focused on backlinks? Here's what the data reveals about the relationship between links and search rankings today.
What to do when performance tanks in PPC
Is your PPC performing poorly? Learn how to troubleshoot and turn things around with practical strategies and checkpoints.
Using ChatGPT’s Advanced Data Analysis plugin for PPC
Explore real-world examples of how to use the feature to speed up PPC data processing and visualization, insights generation, and more.
Google Ads broad match: What the data reveals for PPC marketers
Embrace the potential of broad match while avoiding common pitfalls. Here's how to use it wisely to reach a wider audience.
SEO during website development and post-launch: Key considerations
Learn key SEO steps during the website development (or replatform) phase and why optimizing for search needs to be an ongoing process.
How better landing page experience and ad relevance can boost your Google Ads performance
These findings show why testing and improving your landing page experience and ad relevance scores matter when running paid search campaigns.
Where traditional search and AI chatbots excel: A closer look
Learn key areas where traditional search engines like Google and AI chatbots like ChatGPT have the upper hand.
How Google continuous scroll has impacted organic traffic
Would continuous scroll on desktop increase the value of organic results on deeper pages? Here's what initial data revealed.
Efficiency vs. volume in PPC: 4 tips to strike a balance in incremental conversions
Take a step back, look at the business overall and understand how incremental spend or savings would impact the business.
What it takes to be a subject matter expert in search marketing
Having subject matter expertise is valuable for digital marketers. Learn tips for navigating and growing your career as an SME.
5 Google Ads examples with relevant and quality ad copy
Ad copy is a critical component of ad relevance. Here are five examples of PPC ads that get relevance and quality right.
Data-driven attribution: How to think about Google’s default attribution model
While not a silver bullet solution to attribution, a data-driven model provides better insights for advertisers. Learn more here.
Using search query reports to optimize PPC campaigns
The search query report is one of the most important tools in your PPC arsenal. But knowing how to use it takes a little trial and error.
How to use Google Ads Competitive Metrics
Learn how the Search Outranking Share, Search Overlap Rate and Position Above Rate can help you understand PPC campaign performance.
4 things to learn about paid search from The North Face
Large retail brands face unique challenges when it comes to online marketing. Here are a few lessons to be learned.
How to interview and hire for entry-level digital marketing positions
Does your agency or brand need to hire employees with little or no digital marketing experience? Try these helpful tips and questions.
How your ad position and CTR impact conversion rate
Learn how to use your keyword ranking and click-through rate data to improve the performance of your paid search campaigns.
Geotargeting optimization: How region impacts your PPC results
Geotargeting is a critical optimization tactic. Learn how analyzing paid search results by regions may unlock greater ROI.