Google AI Overviews, clicks and traffic impact: Unraveling the mystery
What's up with the Google AI Overviews click-through rates? Let's explore some math, sleights of hand and corporate miscommunications.
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Pierre Far's latest articles
Why information satisfaction is key to Google’s ranking algorithms
Learn about information satisfaction or IS, a key metric in Google organic search rankings, and how to apply it to your business.
Crawlers, search engines and the sleaze of generative AI companies
AI companies see the openness of the web as permitting large-scale crawling to obtain training data. So what should publishers do?
SEO For Semantic Search Engines
A new generation of search engines is starting to become publicly available, so it’s time to start thinking about how it will affect SEO efforts. The new search engines I’m talking about are the semantic search engines, meaning they are search engines that can be queried using natural language (not keywords like when using Google). […]