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Reflecting on a meaningful 2024. Thank you for being part of this journey. Wishing everyone joyous holidays ahead 🎄✨🎁

Big news to end the year! Our animation for Prudential has been named Video of the Day by Motion Design Awards. This is our second time winning with them, and we’re thrilled to see our work recognised. Want to see what made it a winner? Watch it here: https://lnkd.in/g85EGG2z A huge thanks to the team for their creativity and drive. Here’s to many more award-winning projects ahead! #MotionDesignAwards #Animation #AwardWinning #Click2View

#Creators are forming communities with their #content, so creator marketing is a clear avenue for marketing departments of brands to tap into. Read more about how this new format of storytelling will likely develop in our last newsletter for the year 2024. #creatormarketing

Something's shifting in how #entertainment works. #DigitalFranchises are drawing audiences through community-driven growth, and as we head into 2025, traditional studios are taking notice.

Hot tips for 2025, the coolest new tool for musicians and the low-down on AI’s takeover of LinkedIn. It’s all in our newsletter #contentcreation #creatoreconomy #commerce

Apparently shifting consumer tastes and preferences for content weren’t the main factors contributing to the birth of the creator economy: the law was. And it continues to shape much of the content creation landscape today. Understand the influence of the law better when you read this week’s newsletter. #creatoreconomy #contentcreation #marketing #trust #engagement

Lesson learnt: people can be good listeners if they try. Podcasts had more reach and influence in covering commentary on the #2024uspresidentialelections. But in not-so-surprising developments, small screens are increasingly the primary medium through which people consume #content. Read this week’s newsletters to find out more. #media #contentcreation

Looks like creators are entering the #B2Bmarketing sphere as good content earns more money and generates more engagement for marketers. Who knew we’d see a hero who’d save us from #corporatecringe? More on all this in our newsletter.

With AI-generated content bleeding into every corner of the internet, our ability to perceive truth from fiction online has truly been further distorted. But read this week’s newsletter to find out how marketers might return to more #authentic and organic communication with their audiences.

Taking a break from emails to enjoy the warm glow of #Deepavali lamps. Wishing everyone moments of peace and joy. 🪔 ✨