Eyeota, a Dun & Bradstreet company

✨ Season's Greetings from Eyeota, a Dun & Bradstreet company ✨ As we reflect on 2024, we want to take a moment to thank our clients and partners for an incredible year. Wishing you a joyful holiday season and a bright start to 2025! 🎉

Unlock new levels of precision and effectiveness in your B2B marketing strategies with Eyeota, a Dun & Bradstreet company's Mastering B2B Audience Data eBook! 📊 In today’s complex marketing environment, reaching and engaging the right audience requires more than standard solutions. With this eBook, dive into the tools and insights that will transform how you approach B2B data, from lead generation to campaign optimization. Here’s a glimpse of what’s inside: ❌ Top Challenges Facing Today’s B2B Marketers - Discover actionable data solutions to overcome barriers and drive better results. 📱 Account-Based Marketing (ABM) Solutions - Maximize engagement with the accounts that matter most. 🧍♂️ Business to Consumer Identity Linkages - Learn how connecting B2B and B2C identities enables a more holistic view of your audience. 🤝 Eye On Dun & Bradstreet B2B Audiences - Explore specialized audience segments tailored to meet unique B2B objectives. Ready to elevate your B2B campaigns? Download your guide today and start driving impactful results 👇 https://hubs.li/Q02_r8f00

Trent Lloyd, Head of APAC at Eyeota, a Dun & Bradstreet company was recently featured on AdNews Australia to share his 2024 reflections, and insights on the challenges and opportunities shaping Australia's advertising landscape in 2025. Here are the key takeaways: 🚀 Strong demand for data activation persisted despite economic headwinds and industry disruptions. 👥 First-party data enrichment is becoming increasingly vital for maximizing ROI. 📃 Privacy legislation will continue to influence how data is used in marketing. 📢 Connected TV (CTV) and Digital Out-of-Home (DOOH) are expected to see ongoing growth. Click below to read the full article and to hear Trent's perspective on the Australian advertising landscape.👇 https://hubs.li/Q030bQhX0

Better Data, Better Performance 📈 In the ever-evolving world of B2B advertising, the challenge often lies in balancing performance with data quality and privacy. Why choose one when you can have it all? In partnership with Neutronian and Causal IQ we set out to demonstrate how Eyeota, a Dun & Bradstreet company's Neutronian-certified audiences drive results, as detailed in our case study, 'Data Quality Performance Case Study for B2B Advertisers'. Eyeota’s Neutronian-certified audiences delivered: 💵 89% lower cost per acquisition and booking ✅ Higher click-through rates and video completion rates 📈 Enhanced privacy and data quality standards Jennifer Laing, VP of Operations at Causal IQ, puts it best: "Better performance starts with better quality data." Read the full case study to discover how verified, privacy-safe audiences can elevate campaign results while reducing risks 👇 https://hubs.ly/Q02_Qctf0

The global wellness market is worth $1.8 trillion, offering massive opportunities for brands. But how can you connect with health-conscious consumers effectively? Eyeota's How to Target: Health & Wellness Guide contains audiences such as: 💪 Fitness enthusiasts 🥗 Healthy eaters 💆♀️ Self-care devotees 📖 Screen-time reducers Unlock audience insights and strategies to make your campaigns stand out! Download the guide today to supercharge your marketing efforts 👇 https://hubs.li/Q02_QcWv0

The countdown is on — CES 2025 is less than a month away, and the Eyeota, a Dun & Bradstreet company and Dun & Bradstreet teams are gearing up to make the most of it! From January 7–10, we’ll be in Las Vegas soaking up everything this incredible event has to offer and showcasing how our solutions can help you unlock the full potential of your data. Meet with us to discuss: 📊 Expert Insights: Dive into the latest trends shaping advertising and data. 🚀 Innovative Solutions: Learn how to enhance targeting and boost campaign performance. 💰 Data Monetization: Unlock the value of your audience data. 🔒 Privacy Compliance: Stay compliant while maintaining data quality. Let’s connect at CES and explore how Dun & Bradstreet and Eyeota solutions can elevate your business in 2025 and beyond 📅 Book your meeting today https://hubs.li/Q02_qCph0

Stand Out in the $1.8 Trillion Wellness Market 🧘 With consumer interest in health and wellness at an all-time high, the competition to capture attention is fierce. So, how can you ensure your campaigns resonate with the right audiences? Our latest blog, "4 Ways to Reach Health and Wellness Audiences in a Relevant Way," reveals practical strategies to connect with: 💪 Fitness enthusiasts 🥗 Health-conscious eaters 💆♀️ Self-care advocates 📖 Digital detoxers From audience insights to actionable tips, this blog is your blueprint for creating campaigns that truly resonate with health and wellness consumers. Read the full blog and elevate your strategy today! 👇 https://hubs.li/Q02_r1np0

🎯 Unlock the Power of Quality Audience Targeting Data In today’s fast-paced digital marketing landscape, trusted audience data is your competitive edge. Eyeota, a Dun & Bradstreet company's eBook, How to Use Quality Audience Targeting Data, is your essential guide to driving better campaign performance with certified, reliable data. What’s inside: ✅ 3 Reasons to Trust Today's Third-Party Data ✅ The Marketing Playbook for Leveraging Trusted Data ✅ 3 Key Features of a Quality Data Partner ✅ Questions to Ask When Seeking a Trustworthy Data Partner Whether you're fine-tuning your strategy or looking to improve ROI, this eBook is packed with actionable insights to help you make smarter decisions. Download the eBook now and elevate your marketing game below 👇 https://hubs.li/Q02-VdLD0

🔌 Want to learn how to connect with today’s electric vehicle (EV) audiences? As the electric vehicle market is expanding rapidly, targeting the right consumers is more important than ever. To stay competitive, automotive marketers must leverage data-driven insights to identify and engage the right audiences. In our latest blog, we partnered with Polk Automotive Solutions at S&P Global Mobility to explore: 📊 The trends reshaping the EV market 🎯 Strategies for refining audience targeting 🤝 The importance of ownership data in building detailed customer profiles 👉 https://hubs.li/Q02-VgDl0 🚗 Ready to supercharge your strategy? Download the How to Target: Polk Automotive Electric Vehicles Guide from the blog and gain the tools to navigate the evolving EV landscape.

📊 The advertising industry is transforming rapidly, with shifting privacy regulations and the evolution of identifiers like third-party cookies. In this fast-changing environment, sustainable data partnerships are more critical than ever. Our latest blog provides marketers with a checklist for forging sustainable data partnerships to help you: 🔒 Prioritize privacy-centric, high-quality data 🆔 Embrace ID-agnostic solutions 🎯 Unlock omnichannel targeting opportunities 🌍 Leverage global expertise 🛠️ Adapt with flexible, custom solutions Read the full blog to learn how to future-proof your marketing strategy in 2025 and beyond 👇 https://hubs.li/Q02-VbCc0