Eyeota, a Dun & Bradstreet company

With Black Friday just one week away, it’s your chance to ensure your marketing campaigns are primed for success! Eyeota, a Dun & Bradstreet company, has you covered with the How to Target Black Friday & Cyber Monday Audiences Guide—your ultimate blueprint to reach the right shopping audiences using data from best-in-class brands and partners. Reach key audiences like: 🛍️ Black Friday & Cyber Monday Shoppers 🎁 Gift Givers 📲 Online Shoppers 💳 In-Person Shoppers 🏝️ Holiday Travelers and Shoppers Don’t miss the chance to optimize your campaigns for the biggest shopping events of the year. Get your copy of the guide now 👇 https://hubs.li/Q02YYrr40

📊 Looking to elevate your audience targeting? At Eyeota, a Dun & Bradstreet company, we’re dedicated to helping brands harness the power of data to reach their ideal audience. In our latest blog, "How to Leverage Audience Data for Effective Targeting," we explore strategies that can boost ROI and build deeper customer connections. Forget broad messaging; here’s how to make each campaign count: 🔍 Audience Segmentation: Understand your unique customer groups to craft tailored campaigns. 📈 Predictive Analytics: Anticipate customer needs and drive engagement with data-driven insights. 🤝 Personalization at Scale: Foster stronger connections with relevant, individualized content. 🌐 Cross-Channel Targeting: Reach audiences consistently on their preferred platforms. 🔄 Continuous Optimization: Keep improving to stay relevant and maximize ROI. Ready to level up your campaign targeting? Read more and start reaching your best audience today 👇 https://hubs.li/Q02YwZty0

🔍 Understand Your Customers on a Deeper Level Marketers, are you relying solely on first-party data to engage with your customers? Data enrichment could be the key to forming a complete understanding of your audience and driving more effective marketing strategies 💡 As part of our Data Enrichment 101 series, Josh Raia, a Director of Audience Solutions, dives into how data enrichment empowers brands to go beyond their current knowledge of customers. Explore how you can: 📊 Leverage first-party data with enriched insights 📈 Build a holistic view for enhanced customer engagement 🎯 Drive tailored experiences across digital channels Ready to enrich your customer insights and drive more meaningful interactions? Swipe through to explore the benefits of data enrichment, and read the full blog below 👇 https://lnkd.in/edmmnw4c

Did you know that data quality directly impacts your marketing performance? 📈🔍 High-quality, certified audience data isn’t just about compliance—it's a game-changer for your campaigns, driving stronger engagement and efficient decision-making. In fact, Eyeota, a Dun & Bradstreet company's quality testing shows how our segments outperform non-certified data across key sectors like financial services, travel, and B2B. Consider these results: 🎬 86% video completion rate in travel vs. 76% for non-certified segments 💰 $5.52 CPA in B2B telco vs. $8.22 for non-certified segments Our latest ebook, Why Data Quality Matters, explores the full potential of certified audience data, from increased clickthrough rates (CTRs) to reduced acquisition costs (CPA). It’s packed with insights, auditing criteria, and a real-world success story proving that data quality enhances ethical business practices and campaign outcomes. Want to know more? Download your copy below 👇 https://hubs.li/Q02Yv6Xg0

With digital ad spending by CPG brands projected to reach $48.79 billion in 2024, it's crucial to connect with high-intent shoppers across channels. Power your CPG and FMCG campaigns with audience data from best-in-class sources through Eyeota, a Dun & Bradstreet company's How to Target CPG & FMCG Audiences Guide 📊 Activate our audience segments on all major demand-side and supply-side platforms to identify, reach, and engage your ideal customers on audio, connected TV, display, digital out-of-home, mobile, and social channels. Reach audiences such as: 💄 Beauty & Cosmetics Shoppers 🥦 Food & Grocery Shoppers 🍺 Beverage Shoppers 🐾 Pet Supply Shoppers 🛋️ Household Goods Shoppers 🧼 Personal Care Shoppers And many more! Get your copy of the guide now 👇 https://hubs.li/Q02Yv8kJ0

🌍 Last week, the Eyeota, a Dun & Bradstreet company and Dun & Bradstreet team had the opportunity to attend the Global ABM Conference in London! The event was packed with insightful sessions, networking opportunities, and new strategies to elevate our ABM efforts. Highlights from the event included: 📊 Scaling ABM in Large Organizations: Learning from experts like Ryan Almond from Henkel about successful ABM approaches in established companies. 🤖 Innovation and AI in ABM: Engaging sessions on integrating AI into ABM programs to supercharge growth. 🤝 Building Effective ABM Teams: Insights on aligning sales, marketing, and customer success to drive account growth. It was inspiring to connect with leaders in the field and to discuss the evolving landscape of account-based marketing. We’re excited to bring these learnings back to Eyeota to enhance our ABM strategies. 📸 Swipe through to see highlights from the event

Did you know that 61.4% of the global population is currently active on social media? 📲🌍 This means your customers are looking for the brands they love to engage with them on these platforms. To make your mark in this competitive landscape, it’s crucial for brands to identify and connect with the right audience at the right time 🎯 As social media advertising spending is projected to grow by 13.8% each year, adapting your strategy is more important than ever 📈 To support your strategy, we've crafted a comprehensive guide packed with insights for success on social media, including effective audience targeting strategies💡 Want to learn more? Download your copy of the guide through the link below 👇 https://hubs.li/Q02Y24ql0

📊 B2B in 2024: A Guide to Successful Campaigns B2B marketers, it’s time to think beyond traditional account-based marketing. In his latest piece featured in the Association of National Advertisers, Marc Fanelli, our SVP Digital Audiences NA & Global Operations, breaks down a winning approach to B2B marketing in 2024. Key Takeaways: ➡️ "95-5 rule" — Identify the 5% in-market while also building brand recall with the other 95%. ➡️ Channel Mix — Extend reach beyond LinkedIn into social media, connected TV (CTV), DOOH, and more. ➡️ Data-Driven Segmentation — Use high-quality data to refine your messaging for each unique audience. Marc’s guide is a must-read for staying ahead in the evolving B2B landscape. Read the full blog and elevate your campaigns with data-driven strategies today 👇 https://hubs.li/Q02XwFzg0

“Today’s consumers expect to be valued across every interaction they have with a brand regardless of the channel,” says Kristina Prokop Co-Founder of Eyeota, a Dun & Bradstreet company and General Manager of Digital Marketing Solutions at Dun & Bradstreet, in ID5.io's State of Digital Identity 2024 report. As opt-out rates rise and third-party cookies fall short for multi-channel personalization, Kristina highlights the growing need for brands to build trusted, quality connections through privacy-centric strategies. We’ve partnered with ID5.io on their State of Digital Identity report to better understand how the industry is navigating these addressability challenges, and the data speaks for itself: 91% of adtech professionals have adopted or plan to adopt an identity solution to drive privacy-first personalization and connection. Check out the State of Digital Identity report, out now!👇 https://hubs.ly/Q02XQNNy0

🚀 Digital ad spend in the CPG sector is set to soar to $48.79 billion in 2024, underscoring the importance of effective targeting for brands looking to stand out in a competitive market In Eyeota, a Dun & Bradstreet company's latest blog, we illustrate the 4 Ways to Target CPG and FMCG Audiences More Effectively, exploring strategies for reaching top CPG audiences—from beauty and cosmetics to grocery and pet supplies. Dive in to discover: ✅ Proven tactics to engage key CPG & FMCG shopper groups ✅ Audience segments that drive real results ✅ How Eyeota’s CPG & FMCG Audience Playbook can refine your targeting strategy Want to reach the right consumers at the right time? Check out the full blog to explore custom audience solutions tailored to your brand’s needs 👇 https://hubs.li/Q02XwDh70