Mediacorp Pte Ltd

🌟 Mediacorp Warehouse Sale Alert! 🌟 In the spirit of sustainability, we’re giving our media production treasures a second life while reducing waste. Our staff had an exclusive invitation to our sale today. 🌍And.... for the first time ever, we’re opening our exclusive warehouse sale to the public! 🛍️ Here’s your chance to snag: ✨ Collectible outfits from your favorite media productions ✨ Fashion accessories and shoes that made a statement on screen ✨ Unique props that are one-of-a-kind 🗓️ When: (Mon)13 Jan - Staff Only | (Wed)15 Jan & (Thu) 16 Jan 2025, 11am - 4pm; Open to Public 📍 Where: The Theatre at Mediacorp, Level 3 & 3M Payment options: PayNow or PayLah only. Sustainability tip: Bring your own bags! Your support makes a difference! Don't miss out—come shop and celebrate sustainable style with us! 💚 #MediacorpWarehouseSale #MediacorpProductionTreasures #MediacorpLife #SustainableFashion

Mediacorp hosted an insightful dialogue with close to 30 Government ministries and agencies on 9 January 2025, to understand key market trends, deep-dive audience shifts, and inspire innovative solutions for effective engagement. A heartfelt thank you to our speakers, (Angeline Poh, Doreen Neo, Jacqui Lim and Lacey Ewin) and our esteemed partners (Vitaliy Nechaev, Head of Growth at SOMIN and Michelle Tan, CEO, Hepmil Singapore) for their valuable insights. Their diverse perspectives sparked rich conversations and helped spark new thinking. The session empowered all participants to explore ideas and build connections to drive impactful change. Here are five key takeaways to guide future communication: 1· Multi-modal approach is essential for holistic audience experience. 2· Multi-hyphenate talents value both influence and trust across segments. 3· Campaigns are made different – Infusion of data, drama, humour and creators. 4· When things get complex, we go simple. 5· Partnerships deliver multiplier effect to scale and engage. “It is most exciting to see how Mediacorp has transformed to engage new target audiences and broaden offerings to remain at the forefront of content creation and engagement. “ - Napoleon Yeo, Senior Deputy Director, Corps, Ministry of Social Family & Development “It was a useful sharing on data and research especially as Mediacorp is putting greater focus on more systematic collection of social media data and user profiling leveraging on AI, including sentiment sensing. I am excited with the potential for more nuanced messaging and targeting and opportunity for more targeted marketing solutions to address identified pain points.” - Karen Tan, MD, Academy of Public Comms and Engagement “Interesting to learn about the new partner networks that Mediacorp has established to reach audiences both offline and online, as well as the opportunities presented by trends such as micro-dramas.” - Jing Ting Lim, Director, Ministry of Digital Development and Information “Mediacorp’s showcase was an insightful reminder of how media continues to evolve in engaging Singapore’s diverse audience. From its rich heritage to today’s data-driven and tailored content strategies, their platforms have consistently adapted to stay relevant. For public communications, this is invaluable — access to high-quality, resonant content and platforms helps amplify important messages and drive meaningful action. It’s encouraging to see Mediacorp’s commitment to innovation, creating opportunities to explore fresh approaches that strengthen our connection with the public in impactful ways.” - Elaine Poh, MD - Head of Domestic Business, Publicis Media #GovDay #Dialogue #EffectiveEngagement #innovation #contentstrategy #partnerships #multimodal #multihyphenate #influence #trust #DataInsights #MarketTrends #audienceshifts #Networking #Mediacorp #MediacorpTradeEvent #Mediacorpadvertisingsolutions Publicis Groupe Singapore & Starcom

Ikhwan Adrian Rivai | "I am a documentary filmmaker at Mediacorp. Each documentary is a huge team effort, and I have worked with some amazingly talented and passionate people. One of my recent works 'Women of the Wetlands' is about women who fall prey to opportunistic criminals who are taking advantage of communities impacted by climate change. As the story unfolds, we get to see the immediate and sinister impact of climate change. Hopefully, the story will initiate conversations and inspire change!" Senior Producer For more job opportunities, check out: mediacorp.sg/careers #madeforyou #createconnectinspire #MediacorpLife #MediacorpCampus #MediacorpStories #MediacorpCareers #nationalmedianetwork #storytelling #climatechange #filmmaker #CareerHealth #CareerPlanning #CareerDevelopment

We are proud to round off 2024 with recognition for Mediacorp’s content at the recent Asian Academy Creative Awards (AAA) and Promax Asia Awards!   At this year’s AAA, CNA’s 𝙒𝙖𝙡𝙠 𝙩𝙝𝙚 𝙇𝙞𝙣𝙚 bagged awards in two categories: “Best Documentary Series” and “Best Factual Presenter” for the documentary’s presenter, Wei Du. A third win went to CNA’s time travel-themed game show 𝙍𝙚𝙨𝙞𝙡𝙞𝙚𝙣𝙘𝙚 𝙌𝙪𝙚𝙨𝙩, which took the gong in the “Best Game or Quiz Programme” category.   We also picked up a pair of wins at the Promax Asia Awards, which celebrates outstanding achievements in entertainment marketing and design. The first was in the “Streaming: Best Brand Image” category for our 𝙇𝙞𝙜𝙝𝙩𝙨 𝘾𝙖𝙢𝙚𝙧𝙖 𝙎𝙞𝙣𝙜𝙖𝙥𝙤𝙧𝙚: 𝘼 𝙩𝙤 𝙕 𝙤𝙛 𝙎𝙞𝙣𝙜𝙖𝙥𝙤𝙧𝙚 𝘾𝙞𝙣𝙚𝙢𝙖 content initiative, while the second was in the “Best Brand Partnership Campaign” category for 𝙏𝙝𝙚 𝙎𝙤𝙪𝙣𝙙 𝙤𝙛 𝙃𝙤𝙢𝙚 𝙭 𝙂𝙋𝙎𝙎 2023 campaign.   Congratulations to our colleagues on your brilliant achievements, and for continuing to earn us industry plaudits on the regional stage!

Mohamed Yassin Bin Hussein | "I started my career in Mediacorp as a Soundman. And over the year there have been many opportunities to learn... to see the world, meet and work with a lot of different people. From documentaries, breaking news and operating in hostile environments, every single assignment enriched my life. A highlight of my career was a trip to Iraq for a documentary during the height of the ISIS conflict. There have also been many opportunities for growth, from advancing in my field to leading a team of talented cameramen and sound professionals!" Camera & Sound Manager For more career opportunities, check out: mediacorp.sg/careers   #madeforyou #createconnectinspire #MediacorpLife #MediacorpCampus #MediacorpStories #MediacorpCareers #nationalmedianetwork #CameraAndSound #CNA #CareerHealth #CareerDevelopment #CareerGuidance

𝗦𝘂𝗰𝗰𝗲𝘀𝘀 𝗦𝘁𝗼𝗿𝘆: ‘𝗕𝗿𝗲𝗮𝗸 𝘁𝗵𝗲 𝗦𝗶𝗹𝘃𝗲𝗿 𝗖𝗲𝗶𝗹𝗶𝗻𝗴’ 𝗰𝗮𝗺𝗽𝗮𝗶𝗴𝗻 𝗶𝗻𝘀𝗽𝗶𝗿𝗲𝘀 𝗮𝗰𝘁𝗶𝘃𝗲 𝗮𝗴𝗶𝗻𝗴 𝗶𝗻 𝗼𝘃𝗲𝗿 𝟮.𝟴 𝗺𝗶𝗹𝗹𝗶𝗼𝗻 𝗦𝗶𝗻𝗴𝗮𝗽𝗼𝗿𝗲𝗮𝗻𝘀 𝗽𝗼𝘄𝗲𝗿𝗲𝗱 𝗯𝘆 𝗠𝗲𝗱𝗶𝗮𝗰𝗼𝗿𝗽’𝘀 𝘄𝗶𝗱𝗲 𝗻𝗲𝘁𝘄𝗼𝗿𝗸 𝗿𝗲𝗮𝗰𝗵 Agency for Integrated Care (Singapore)'s Break The Silver Ceiling campaign redefines ageing in Singapore by promoting ageing well – living active, fulfilling lives driven by one's interests and passions. By leveraging Mediacorp Pte Ltd’s content solutioning capabilities and media amplification across TV, digital, social and radio, the campaign successfully maximised its reach and impact. Campaign Overview: - 9 September – 5 October 2024 - To drive awareness of the campaign and photo exhibition, and rally participation by sharing photos through hashtag Content and Omni-channel Amplification - Created engaging brand videos of profiles - Customised microsite on CNA - Digital Banners + Social Card Ads - Social Tribe of 10 Celebrities - TV spots and Radio Partnerships Performance Highlights:  - Total Reach (TV, Radio, Digital): 2.8 million (P 15+) - Reach (TV, Radio): 1.4 million (P 40+); 800,000 (P 60+) - Engagement Rate on Instagram: 5.55% - Reach (Instagram): 277,289 - Likes (Instagram): 13,095 "We enjoyed the partnership with Mediacorp on our "Break the Silver Ceiling" campaign. Through its multiple media platforms, the campaign message and content were effectively integrated across various channels to reach our target audience." – Eva Lim Sng, Director, Integrated Communications and Marketing, AIC Looking to elevate your brand’s next campaign? Contact your Mediacorp Account Manager to explore new possibilities. #SuccessStory #Mediacorp #AIC #BreakTheSilverCeiling #ActiveAging #CampaignSuccess #MediaAmplification #MarketingExcellence #MediacorpAdvertsingSolutions #MarketingSolutions

🎳 Striking Up Fun With More to Spare!🎳 This past weekend, our staff banded together for strikes as we formed 20 teams across departments, to hit the lanes at Orchid Country Club. The event, jointly organized by Mediacorp, Orchid Bowl, NTUC U Sports and the @Singapore Union of Broadcasting Employees (SUBE), garnered strong participation for our inaugural Bowling Tournament! 💪 💪 The tournament wasn't just about knocking down pins, but building stronger bonds and fostering a vibrant workplace culture. Seeing how everyone came together to cheer each other on, as the friendly competition took place, was really amazing. 👏   For their impressive strikes, we celebrated our top 3 teams, top 3 female and male bowlers in the individual categories. Congratulations to all winners who walked away with shopping vouchers. 📣🎉🏆   To the rest of the players and supporters, a huge shoutout to you for contributing to the spares and unforgettable gutter balls! You helped make this event a success with your enthusiasm and team spirit! Here's to more shared experiences that keep our workplace dynamic, fun, and connected! 🙌   #Mediacorplife #SUBE #TeamBonding #StrikingSuccess #BowlingFun #EmployeeExperience 

🎳 Striking Up Fun With More to Spare!🎳 This past weekend, our staff banded together as we formed 20 teams across departments, to hit the lanes at Orchid Country Club. The event, jointly organized by Mediacorp Pte Ltd, Orchid Bowl, NTUC U Sports and the Singapore Union of Broadcasting Employees (SUBE), garnered strong participation in our inaugural Bowling Tournament! 💪 💪 The tournament wasn't just about knocking down pins, but building stronger bonds and fostering a vibrant workplace culture. Seeing how everyone came together to cheer each other on, was amazing. 👏   For their impressive strikes and scores, we celebrated our top 3 teams, top 3 female and male bowlers in the individual categories. Congratulations to all winners who walked away with shopping vouchers. 📣🎉🏆   To the rest of the players and supporters, a huge shoutout to you for contributing to the spares and unforgettable gutter balls! You helped make this event a success with your enthusiasm and team spirit! Here's to more shared experiences that keep our workplace dynamic, fun, and connected! 🙌   #Mediacorplife #SUBE #TeamBonding #StrikingupFun #EmployeeExperience 

𝗪𝗲𝗯𝗶𝗻𝗮𝗿 𝗘𝘅𝗲𝗰𝘂𝘁𝗶𝘃𝗲 𝗜𝗻𝘀𝗶𝗴𝗵𝘁𝘀 𝗯𝘆 𝗠𝗲𝗱𝗶𝗮𝗰𝗼𝗿𝗽: 𝗪𝗼𝗺𝗲𝗻 𝗶𝗻 𝗕𝘂𝘀𝗶𝗻𝗲𝘀𝘀: 𝗣𝗿𝗶𝗼𝗿𝗶𝘁𝗶𝘀𝗶𝗻𝗴 𝘄𝗲𝗹𝗹-𝗯𝗲𝗶𝗻𝗴 𝗳𝗼𝗿 𝗲𝗻𝗵𝗮𝗻𝗰𝗲𝗱 𝗽𝗲𝗿𝗳𝗼𝗿𝗺𝗮𝗻𝗰𝗲 held on 5 December – shared the stress management and self-care practices for improving overall well-being.       The conversation featured Rebecca Lim, Founder, Bec2Basics, Abbey Tan, Founder, ABY Jewellery (@abbeypuppey), Alicia Thong, COO, AKA Asia and is hosted by Jean Danker, Mediacorp Personality (@jeandanker). If you missed it, the webinar recording is now available for catch up at https://lnkd.in/g-gfh_uK.   You can also listen on-the-go on melisten https://lnkd.in/g4_tJr4X.     #Mediacorp #WellBeing #ExecutiveInsights #WomenInBusiness #Leadership

It was an eventful few days for Mediacorp at this year’s Asia TV Forum & Market (ATF), one of the largest entertainment content marketplaces in the APAC region. Last week, we redoubled our efforts at elevating Singapore stories, collaborating with talent and partners, as well as embracing innovation and technology to create more engaging content for our audiences. We headlined several new initiatives, such as a partnership with one of China’s top production companies Linmon Media, a pre-sale deal with Netflix for our much-anticipated Chinese drama Emerald Hill, and a first-ever call-for-proposals for micro-dramas. We also unveiled three winners for the ATF x Mediacorp Drama Concepts & Co-Production Pitch, who each walked away with $10,000 in cash and an opportunity to collaborate with Mediacorp. Meanwhile, Angeline Poh, our Chief Customer & Corporate Development Officer, spoke on a panel about how branded content partnerships and performance marketing campaigns have helped our clients to boost sales and strengthen customer retention, while also serving as an important revenue stream for Mediacorp. And we capped off ATF with two packed sessions showcasing our entertainment and factual titles. Delegates got sneak previews of dramas such as Another Wok of Life and Unforgivable, CNA documentaries like The Waves That Changed Us and Black Thursday, and got to hear first-hand from the artistes and producers behind them. Thank you to all attendees and partners who visited the Mediacorp booth at ATF 2024 and supported our various on-ground events! We look forward to meeting you again next year.