Optiweb

While everybody's talking about what they do wish for, here's what we DON'T WISH for you at the end of this year. 😉 We don’t wish you last-minute campaigns, a midnight brainstorming sessions or trying to "be creative" while sitting at the Christmas dinner table. We wish you peace, quality time with your family and a holiday season free from urgent emails and unmissable deadlines. Because great things come from well-rested minds. 🎄 Here’s to a calm end of the year and an inspired start to the next. 👌🥂 #optiweb #christmas Disclaimer: no, this is not us and yes, AI helped us generate this. 😉

You might not guess it from this extra subtle creative, but we're hiring! 😉 This time, we're looking for two extra pairs of hands to join our development team: ➡️ Senior Frontend Developer ➡️ Senior PHP Developer Both positions offer a hybrid work model, flexible hours, and the chance to work on impactful projects for renowned brands. To date, we've delivered over 50 e-commerce shops, more than 200 web pages, and numerous custom web applications and headless solutions. Our current technologies: ➡️ Open source platforms: PimCore, Magento, Shopware, WordPress ➡️ Backend: PHP, Symfony, MySQL, REST API, GraphQL ➡️ Frontend: Knockout.js, React, Typescript, vue.js, React Native ➡️ CI / CD tools: Git, Docker, Gitlab ➡️ Other: Kafka, Scala, and other technologies and solutions for custom projects Apply now: ➡️ Senior Frontend Developer >> https://lnkd.in/dc_qFQNe ➡️ Senior PHP Developer >> https://lnkd.in/dXTCA2YZ #optiweb #hiring

Over the past few weeks, we've shared some interesting (and perhaps a little bit scary) statistics about online data collection. 🔎 As we step into the new digital era, first-party data is becoming more important than ever. To ensure your campaigns perform at their best and to guarantee you're collecting data efficiently and in full compliance with legislation, it's essential to stay ahead. With our comprehensive audit of your data strategy and implemented tools from tracking, we’ll help you identify gaps, improve performance and ensure your practices meet all current regulations—so you can make the most of your first-party data. Here's a detailed description of what we can offer >> https://lnkd.in/dBeundAa To find out what’s best for your needs, feel free to contact us. 😉 #optiweb #data #analytics #firstpartycookies

And how's your December so far? 😬 😉 #optiweb #digitalmarketing

More than half of Slovenians shopping online. If you think this number is significant, let us tell you that in some other European and American countries, this percentage is even higher, reaching nearly 95% in Germany. 🇩🇪 E-commerce has a great potential, but as more users decline cookie consent and block ads, valuable data is slipping away, impacting insights and personalisation efforts. This shift is forcing companies to rethink their strategies. How can we adapt when traditional tracking methods no longer work? From first-party data to privacy-conscious alternatives, innovation is no longer optional...it's essential. Which solutions are best to address this challenge? And how do you choose the right one for your field of operation? We’ll share more soon, so don’t miss it. 😉 #optiweb #data #digitaladvertising

If data is your passion, this type of diagram (and skills 😉) must be familiar to you. Are you ready to elevate how businesses use analytics? Apply now and let’s build the future of data-driven innovation together >> https://lnkd.in/d_wFYKCe #optiweb #data #dataanalyst

The title of this blog from Nika says it all. In recent years, digital transformation was one of the processes that companies initially tried to avoid. However, they soon realised it brings numerous advantages—mainly due to successful implementation stories of software for product information management. And yes, several of those projects were managed by our team, which makes us very proud! 😉 As the heart of every business, processes related to product information must be well-structured, centralised and simplified. For us, digitisation is not just about introducing new tools or technologies—it’s about driving comprehensive changes and adaptations in business processes. So, if you’re considering partnering with us, this is the approach you can expect: a well-planned and controlled implementation process, technical support and out-of-the-box thinking. Read more here >> https://lnkd.in/dUgMj9Zj #optiweb #pim #productinformationmanagement

"We don't have an online store, so why bother advertising on Google?" Here’s why: 77% of Slovenians research online before making a purchase—whether they’re shopping in a web store or a “regular” shop. Ads can do so much more than just generate sales. They capture attention at the right moment during the buyer's journey by informing, showcasing advantages, or highlighting current promotions. The ROPO effect (Research Online, Purchase Offline) is growing stronger every year, giving you the power to influence shopping decisions before customers even step into your store. Great, right? But here’s the question: Do you really know who to target, when to target them, and with what kind of content? Relying solely on analytics can paint not just an incomplete but sometimes an entirely misleading picture. So, how can you properly track everything that’s happening online and use it to drive sales? Well, this "secret" stays safe with us … for now. 😉

2023 marked a powerful holiday shopping season, spotlighting key trends that could shape the future of consumer engagement. Here is some useful data that can help you optimise your 2024 campaigns. 🎄🎅 1. Brands embracing generative AI Brands are now tapping into the potential of AI to enhance customer experiences. Coca-Cola, for example, launched an AI-driven platform for personalised digital greeting cards, blending innovation with brand heritage. 2. Unprecedented e-commerce growth E-commerce reached its highest share of wallet ever, as businesses continue to evolve shopping experiences. Shopping is starting earlier than ever, driven by mega sales days like Singles’ Day and Black Friday. 🛒 Only 22% of consumers now wait until the traditional Christmas shopping period or later. You'll have to be extra creative to get additional attention on platforms and pay attention to carefully thought-out sales triggers to be successful. 💪 3. Social discovery’s rising influence Shopping discovery has become a social experience. On Meta's platforms, 53% of analysed holiday shoppers found products during the season, up from 47% in 2022. Compare that with 34% on search engines and 41% on YouTube. Meta also led in brand research, with 52% of shoppers using it, outperforming Google Search. Not to mention the power of content creation. 😉 Find more useful tips below. ⬇️ If you're in doubt and need an honest opinion about your upcoming plans, feel free to send us a message. 📧 #optiweb #christmas #advertising

Olma d.o.o. is a company with a 77-year tradition. As its business grew, the number of samples, products and brands increased, leading to a rise in the number of documents that needed to be maintained and updated. This labor-intensive process required manual searches for the latest Word or Excel versions, making it highly time-consuming and inefficient. Olma needed a solution for centralized product information management to enhance data accuracy and efficiency, and we were there to help by implementing Pimcore, a product information management system. 💪 Check this video, 📹 or read some first-hand experience from our Nejc, who described the main project phases, challenges and before-and-after insights >> https://lnkd.in/ddA2vdHk #optiweb #pimcore #productinformationmanagement #pim