Swiggy takes on Zepto Cafe and Blinkit Bistro with Snacc; enters 15-minute delivery segment

Food delivery giant Swiggy has officially entered the hyperlocal delivery market with the launch of its new app, "Snacc." This move directly challenges existing players like Zepto and Zomato's Blinkit, who have been dominating the 15-minute delivery space.
Snacc will focus on delivering a curated selection of snacks, beverages, and meals within a 15-minute window, catering to the growing demand for quick and convenient food options.
“Introducing SNACC by Swiggy: Your Go-To for Quick Bites, Beverages, and Home-Style Meals Delivered in 10 Minutes! Craving comforting home-style food or a quick snack? This app brings a delightful array of freshly prepared dishes and beverages straight to your doorstep in just 10 minutes,” reads Google Play Store description.


Snacc is currently available in select areas of Bengaluru and is expected to expand its reach to other cities in the coming months. The app is available for both Android and iOS users.
Swiggy's entry into the hyperlocal delivery market is expected to intensify competition within the sector. With its strong brand recognition and extensive logistics network, Swiggy is well-positioned to become a major player in this rapidly growing segment.
This move also signals a shift in Swiggy's strategy, as the company expands its offerings beyond traditional restaurant food delivery.