GI DESIGN CO.

Team spirit is more than just working together; it’s about embracing the uniqueness of every individual and offering creative alternatives instead of ordinary solutions. Gi Design Co. goes beyond the usual by providing customizable gifts that reflect the uniqueness of your employees. Because teams that make a difference think differently and feel differently. 🌟 #SendHR #GiDesignCo #BreakTheCycle #EmployeeHappiness

accelerated summary of Gi 🙌

meet the maGic 🫠 The essential need for “change” in fashion was reinterpreted in eco-friendly manner to prevent fast and unnecessary consumption and maGic nests made from recycled rubber were placed at the heart of the products, the maGics of compatible products were made interchangeable and customizable. ♻️ The materials used and the framework established make all products timeless, while the interchangeable and customizable maGics offer experience where you decide who you are.

teller's department with Mery waist bag 🙌

Welcome to the allegoric world of Gi! Being on the road is just as enjoyable as traveling! 🤗

And now, here’s the behind-the-scenes of the entire three-part series we’ve titled ‘break the cycle,’ ‘the allegorical world of Gi,’ and ‘the teller’s department.’ 🤗

First and foremost, a wall needed to be broken, and in our script, this wall was to be shattered by a successful dancer determined to break all cycles. After breaking free from the cycle, the dancer would grab their shoes from inside one of our favorite products, ALPE XL, and walk off the stage. To achieve this, we had to create a circular chamber where a person could dance comfortably. The film needed to be shot from three different angles (top, side, inside). 3D compositions were prepared, and we had to align the dancer’s measurements with the chamber’s dimensions, find a location where this chamber could be placed, and secure a studio with a ceiling at least 7 meters high to get the top shot, which was extremely difficult in the area we were filming. Then came the filming stage, where we had to capture the moment the wall broke perfectly in one take, as the broken piece couldn’t be reused, and the most crucial part of the film wouldn’t look its best. During the trial shots, one of us even lay on the ground to hold the wall and protect it from damage, repeating the process until the final scene. We initially thought that the most enjoyable and challenging part of our work would be coming up with an original idea that expressed ourselves, but we hadn’t realized that bringing this idea to life would be just as enjoyable and challenging. But we did it. 🙌 We’re very happy. 🤗

Here’s a ‘break the cycle!’ story for you. In our next post, we’ll talk about what we did to make this film a reality. 🤗

Hello! We’re thrilled to connect with this community, and first, we’d like to share how our brand’s motto, ‘break the cycle!’ has come to life beyond our wildest dreams. In Gi’s long journey, ‘break the cycle!’ was introduced in 2023 through an animation featuring the character iamGi, which we created in 2022 to highlight the vision Gi aims to achieve. While creating that animation, we were already envisioning the video we’ll share in our next post. In many ways, that animation was a stepping stone, a glimpse of the broader story we’re about to unveil in the upcoming campaign. Stay tuned! 🙌