Appier

Appier

IT 服務與 IT 諮詢

TaiwanTaipei 74,616 位關注者

Making AI Easy by Making Software Intelligent

關於我們

Appier 是一家以人工智慧(AI)為核心的軟體即服務(SaaS)公司,運用 AI 協助企業進行商業決策。Appier 成立於 2012 年,以實現 AI 的民主化(AI Democratization)為願景,如今在亞太地區、歐洲及美國擁有 17 個營業據點,並於東京證券交易所掛牌上市(股票代號 4180)。欲了解更多訊息,請造訪 www.appier.com。

產業
IT 服務與 IT 諮詢
公司規模
501-1,000 名員工
總部
TaipeiTaiwan
類型
上市公司
創立時間
2012
專長
Artificial Intelligence & Data Mining、Business & Marketing Intelligence、Marketing & Advertising、CrossX - User Acquisition Platform、AIQUA - Proactive User Engagement Platform、AiDeal - Intelligent Conversion Booster、BotBonnie - Conversational Marketing Solutions、AIXON - Intelligent Data Augmentation Platform、AIRIS - AI-powered Customer Data Platform和AIXPERT - Campaign Automation Platform

地點

  • 主要

    6F, No. 123, Songren Road

    110 TWTaiwanTaipei

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  • 12 Marina View, Asia Square Tower 2 #23-01

    SG Singapore

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  • 180 Sansome Street

    94104 USCASan Francisco

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  • 2-5-1, Atago, Minato-ku

    Mori Tower, Atago Green Hills

    105-6240 JPTokyoTokyo

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  • 14F, T412 Building, 412, Teheran-ro, Gangnam-gu

    06193 KRSeoul

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  • 46F Lee Garden One, 33 Hysan Avenue, Causeway Bay

    HK Hong Kong

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  • Level 15, 1 First Avenue, 2A Dataran Bandar Utama Damansara, Selangor Darul Ehsan

    47800 MYPetaling Jaya

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  • Room#113, LG floor, Jl. Letjen S. Parman No. 28, Tanjung Duren, Grogol Petamburan

    11470 IDJakarta Barat

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  • 2/F Montepino Building, 138 Amorsolo St, Legaspi Village

    PH Makati City

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  • 8, T-One Building, 16th Floor., Soi Sukhumvit 40, Sukhumvit Rd., Phra Khanong, Khlong Toei

    10110 THBangkok

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  • Bitexco Financial Tower, 2 Hai Trieu Street, District 1

    VN Ho Chi Minh City

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  • 6th Floor, Block A, Ocean International Center, 56 East 4th Ring Road, Chaoyang District

    CN Beijing

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Appier員工

動態消息

  • 瀏覽Appier的組織專頁,圖案

    74,616 位關注者

    🌟 What a day at App Promotion Summit Berlin 2024! 🌟 Team Appier had an incredible time at APS Berlin, where the air buzzed with innovation, creativity, and all things app marketing. Here are some of the highlights that made this event unforgettable: 💼 Panel insights: Winning UA strategies from industry leaders At our panel session, "App UA evolution: Winning marketing formula from Babbel & Wooga," we explored the future of mobile user acquisition with insights from Babbel, Wooga, Adjust, and Appier. A big shoutout to our fantastic panelists for sharing their expertise! 🎯 Key takeaways: Retargeting done right: Advanced techniques like ghost bids ensure precision without wasting resources Metrics matter: Hidden metrics like incrementality and user LTV are the real game-changers Generative AI: It's not just a tool; it’s a strategic partner in UA, transforming how we target and engage users Brands often ask us, "How do you track your users? How do you get the data?" At Appier, we focus on ethical, privacy-first solutions. We navigate the evolving privacy landscape by leveraging contextual targeting and AI while maintaining a user-centric approach. The result? Smarter strategies that respect user trust. 🏆 Celebrating a big win: App Marketing Platform of the Year We’re thrilled that Appier was crowned App Marketing Platform of the Year at the App Growth Awards 2024! This honor recognizes our commitment to innovation and delivering exceptional client results. Thank you to our partners and clients who inspire us every day. 🎉 📈 Event trends & observations The discussions at APS Berlin showcased a clear shift in app marketing: Data privacy: Contextual targeting is leading the charge in this privacy-first era. The ROI question: Every penny counts, and clients are more focused than ever on understanding what drives performance. Adaptability wins: Experimenting with new strategies, creative formats, and channels is now a must. To our clients and partners: Your curiosity fuels our innovation. Together, we’re redefining the future of app marketing. 🚀 💬 Let’s keep the conversation going! We’re here to answer all your burning questions about data, privacy, AI, and beyond. Drop us a message or connect with us to learn how Appier can help your app soar to new heights. #AI #UA #Marketing #MarTech #AdTech

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  • 瀏覽Appier的組織專頁,圖案

    74,616 位關注者

    🎨 Transform advertising with GenAI-powered background image creation Crafting visually stunning ads just got a whole lot easier. With Appier’s Generative AI integration, creating customized, high-quality backgrounds is no longer a time-consuming task requiring studios or extensive design resources. 🔍 How it works: GenAI uses product features and external data like location, weather, or holidays to generate unique, creative backgrounds tailored to various advertising scenarios. Whether it’s a mountain backdrop for UV-resistant hats or water-splashed imagery for waterproof shoes, the AI delivers visuals that subtly reinforce purchasing intent. ✨ Why it matters: ➡️ Reduce production time with instantly generated, campaign-ready images ➡️ Create diverse and engaging visuals for different target audiences and contexts ➡️ Seamlessly align visuals with your brand’s narrative, driving stronger conversions 📈 Results you can expect: By leveraging GenAI for background image creation, marketers can save time, cut costs, and boost e-commerce performance with impactful, visually cohesive campaigns. Stay tuned as we explore more ways GenAI is revolutionizing advertising, personalization, and data-driven decision-making. #GenerativeAI #Appier #Innovation #AdvertisingSolutions

    Appier unveils Generative AI integration across entire product suite to boost advertising, personalization, and data solutions

    Appier unveils Generative AI integration across entire product suite to boost advertising, personalization, and data solutions

    appier.com

  • 瀏覽Appier的組織專頁,圖案

    74,616 位關注者

    A proud moment and a well-deserved achievement for the team! 👏

    瀏覽Appier的組織專頁,圖案

    74,616 位關注者

    🚀 Exciting News! 🚀 Appier is proud to be recognized as the Best App Marketing Platform at the App Growth Awards 2024, announced at APS Berlin! This recognition in the field of app marketing highlights our steadfast dedication to innovation, delivering impactful results, and empowering partners to redefine the possibilities of app growth. ✨ Why it matters: ✅ Showcasing our AI-driven solutions that help marketers connect with high-value users and foster meaningful engagement. ✅ Reflecting the strong partnerships and trust our clients place in us. ✅ Inspiring us to continue breaking new ground in app marketing innovation. A heartfelt thank you to our exceptional team, clients, and partners—this achievement is a testament to what we can accomplish together. 💡 Curious about what makes Appier stand out? Let’s discuss how we can help take your app to new heights! #AppGrowthAwards2024 #Appier #APSBerlin #AI #MobileMarketing

    • Appier is proud to be recognized as the Best App Marketing Platform at the App Growth Awards 2024, announced at APS Berlin!
  • 瀏覽Appier的組織專頁,圖案

    74,616 位關注者

    🚀 Exciting News! 🚀 Appier is proud to be recognized as the Best App Marketing Platform at the App Growth Awards 2024, announced at APS Berlin! This recognition in the field of app marketing highlights our steadfast dedication to innovation, delivering impactful results, and empowering partners to redefine the possibilities of app growth. ✨ Why it matters: ✅ Showcasing our AI-driven solutions that help marketers connect with high-value users and foster meaningful engagement. ✅ Reflecting the strong partnerships and trust our clients place in us. ✅ Inspiring us to continue breaking new ground in app marketing innovation. A heartfelt thank you to our exceptional team, clients, and partners—this achievement is a testament to what we can accomplish together. 💡 Curious about what makes Appier stand out? Let’s discuss how we can help take your app to new heights! #AppGrowthAwards2024 #Appier #APSBerlin #AI #MobileMarketing

    • Appier is proud to be recognized as the Best App Marketing Platform at the App Growth Awards 2024, announced at APS Berlin!
  • 瀏覽Appier的組織專頁,圖案

    74,616 位關注者

    🗨️ The future of advertising is conversational—Powered by GenAI! Imagine ads that don't just speak to your audience but engage them in meaningful, real-time dialogue. With Appier’s Generative AI integration, conversational advertising is no longer a concept—it’s here. 🔍 What is conversational advertising? Traditionally, ad content creation was time-consuming and often missed the mark on relevance. With GenAI, Appier transforms ads into dynamic, interactive experiences that adapt seamlessly to user behavior. ✨ How it works: Real-time user-ad interaction data reveals insights into psychological states and behavioral patterns. Ads dynamically adjust—concise formats for busy professionals during their morning commute or detailed carousel ads for relaxed evening browsing. This innovation delivers the right message to the right audience at the right time, improving engagement and reducing deployment costs. 🚀 Why it matters: Conversational ads break through the noise of generic messaging, fostering deeper connections with users. By making every ad feel personal, brands can reduce ad fatigue, enhance performance, and drive better results. 💡 Efficiency + Impact: GenAI-powered conversational ads enhance user experiences and empower marketers with more efficient workflows, paving the way for smarter, data-driven marketing strategies. Stay tuned as we continue exploring the GenAI-powered features redefining the future of advertising, personalization, and data insights. 🌟 #GenerativeAI #ConversationalAdvertising #Innovation

    Appier unveils Generative AI integration across entire product suite to boost advertising, personalization, and data solutions

    Appier unveils Generative AI integration across entire product suite to boost advertising, personalization, and data solutions

    appier.com

  • 瀏覽Appier的組織專頁,圖案

    74,616 位關注者

    ✈️ We’ve arrived in Berlin and are all set for App Promotion Summit 2024! The countdown is nearly over, and we’re thrilled to be part of the action at APS Berlin! 🚀 💥 APS Berlin kicks off in just 2 days, and we can’t wait to connect, share game-changing insights, and help you redefine your app growth strategy for 2024 and beyond! Here’s what’s happening: 🔥 Unmissable panel: App UA Evolution 🗓️ December 5th | 2:50–3:30 pm 📍 Hotel Adlon, Berlin Join industry leaders from: ✨ Babbel - The renowned e-learning platform ✨ Wooga - The innovative mobile games developer ✨ Adjust - The leading mobile measurement company ✨ And us, Appier - Experts in AI-driven app marketing 💡 Why this matters: 📈 Learn high-impact UA strategies to attract high-LTV users ✨ Discover how AI-powered insights can transform your app’s growth 🚀 Be inspired by the trends redefining user acquisition in today’s fiercely competitive landscape 🎉 Come meet us at Booth 16! Stop by for a chat with our team—we’d love to discuss your challenges, explore solutions, and show you how Appier’s AI-driven insights can take your app growth to the next level. 💎 Special perks just for you 👀 ✅ An AI consultation tailored to your app’s growth needs ✅ Customized IAP vs. non-IAP user behavior analysis to boost engagement APS Berlin is where innovation meets opportunity. Let’s shape the future of app marketing together. Don’t just play the app growth game—win it. We’ll see you there! 🎉 #APS2024 #AppGrowth #UserAcquisition #AI #MobileMarketing

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  • 瀏覽Appier的組織專頁,圖案

    74,616 位關注者

    Appier Happier Summer Intern: Zhe You Liu I’m Jason Liu, a backend engineer summer intern at Appier. At Appier, a typical day begins with a standup meeting where we align on goals and progress. What sets Appier apart is its open-minded culture. My mentor provides clear goals and outlines tasks, but I can design and implement solutions from my unique perspective. The collaborative environment, where every team member contributes valuable insights during design reviews, is a testament to Appier's commitment to fostering growth. My time at Appier has been more than just a job. It's been a journey of personal and professional growth. The technical challenges have been rewarding, but meeting talented peers from different universities who share a passion for computer science has enriched my experience. The comfortable office environment and the chance to communicate with various stakeholders have further fostered my growth. The open and supportive environment, real-world challenges, and talented people I’ve met make this internship unforgettable. It's a place where you can truly thrive and grow. Start your Appier journey ➡️ https://lnkd.in/gSSgUJ3Q 2025 Summer internship ➡️ https://lnkd.in/giEy_FTf #HappierIntern #LifeatAppier #ExploreAppier #Appier

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  • Appier轉發了此項目

    Appier's Bob Hollanders will be hosting a panel discussion at APS Berlin on 5th December with Victoria Chang, Pascal Priso, Karst Kortekaas and Cansu Bengü Ağaoğlu discussing tested strategies that bridge gaming and non-gaming UA, sharing insights from their 2024 campaigns and how these learnings shape their outlook for 2025. This will be a practical session to explore growth opportunities, emerging trends, and the skills essential for success in mobile marketing. App Promotion Summit Berlin brings together app marketing, growth, product, CRM and revenue leaders. You’ll learn how to grow and scale apps and understand key topics across the funnel💡 You can check out the event below: https://lnkd.in/g-SqK2Q #APSBerlin #apps #growth #useracquisition

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  • 瀏覽Appier的組織專頁,圖案

    74,616 位關注者

    🚀 Just ONE week to App Promotion Summit Berlin! Are you ready to take your app’s growth to the next level? The countdown is on! 🔥 Next week, we’re not just attending APS Berlin—we’re bringing the future of app marketing with: ✨ Game-changing UA strategies ✨ Exclusive insights into high-value users ✨ A powerhouse panel discussion on App UA Evolution that reveals the winning marketing formulas from industry leaders Why you can’t miss this: ➡️ Unlock actionable insights to supercharge your app’s growth ➡️ Learn how top brands are redefining user acquisition in today’s competitive app market ➡️ Meet our Appier team on-site—your chance to discuss challenges, explore solutions, and connect with the people behind the innovations! 📆 Spots are filling fast! Book a meeting now and secure your seat at APS Berlin. 🔗 Sign up here: https://lnkd.in/g_7JVjsJ (Special Notice: Due to limited availability, successful applicants will be notified separately.) 🚨 This is your chance to shape the future of app growth. Don’t miss it! See you in Berlin! 🚨 #APSBerlin #AppGrowth #AppPromotionSummit #MobileMarketing #UserAcquisition #AI

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  • 瀏覽Appier的組織專頁,圖案

    74,616 位關注者

    🚀 Generative AI now powers our entire product suite! We’re excited to share that Generative AI (GenAI) is now fully integrated across Appier’s core platforms—Advertising Cloud, Personalization Cloud, and Data Cloud! This transformative upgrade leverages advanced Large Language Models (LLMs) to take your marketing, personalization, and data insights to the next level. With GenAI, businesses can now: ✅ Drive smarter customer acquisition, retention, and conversion ✅ Automate workflows for enhanced operational efficiency ✅ Create personalized, data-driven strategies effortlessly ✅ Uncover actionable insights with real-time analysis From conversational advertising,  dynamic ad creatives, and customer journey copilots to intelligent knowledge bots and automated data reporting, our GenAI-powered solutions are designed to simplify workflows, inspire creativity, and deliver unmatched ROI. Stay tuned as we highlight each feature in this game-changing update in our upcoming posts. Let’s shape the future of intelligent business together! 🌟 #GenerativeAI #ArtificialIntelligence #Innovation #Appier

    Appier unveils Generative AI integration across entire product suite to boost advertising, personalization, and data solutions

    Appier unveils Generative AI integration across entire product suite to boost advertising, personalization, and data solutions

    appier.com

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