Advertising Association

Our industry's literacy programme, Media Smart UK, has partnered with TikTok and Livity to launch a new creative campaign for parents. ‘Teens, Social Media & You’ will help parents, caregivers and teachers have conversations with teens about digital creation, advertising content and online safety. Rachel Barber-Mack, Media Smart’s executive director, says: “It has never been more critical to support parents’ understanding of their young people’s online environment, particularly following the pandemic which led to a significant increase in daily screen-time.” The campaign includes a collection of creator-led videos, first launching in the UK before being rolled out in the EU. Check out the videos here: https://lnkd.in/ecdPUG8V

"Through industry-wide collaboration, the 2025 All In Census can help us understand and improve working conditions for existing talent, and inform our actions to create a better workplace for future talent." Laura Fenton from Omnicom Media Group UK has shown her support for the All In Census in Campaign UK and explained how the value of advertising starts with talent. Complete the survey on Wednesday using this link: https://lnkd.in/ej_buBP5 Read the full article here: https://lnkd.in/exxjsmWY

Jonathan Hall, Managing Partner at Kantar, describes the publication of ‘Sustainable Advertising’ as a “milestone event” which took place one year ago this month. 🎉 Written by our own Matt Bourn and Ad Net Zero’s Sebastian Munden, its manifesto informs every stage of the advertising process, from production to distribution. Find your copy here: https://lnkd.in/etAEpDJs Kogan Page Publishing Ad Net Zero US

The All In Census is back! 👏 Did you know the All In Census is the largest industry survey of its kind globally, providing valuable insights into the demographics of the UK advertising workforce? 📊 This year, let’s continue using data from the advertising and marketing industries to drive positive change and create a workplace where everyone feels they belong. 🤝 Take 15 minutes on March 12 to share your experiences and help shape the future of our industry. Find out more about the All In Census here: https://lnkd.in/ej_buBP5 IPA (Institute of Practitioners in Advertising) ISBA

In this week's #AdMatters... Today, we are just 4 days away from opening the All In Census, which is the biggest talent survey of any UK industry. We marked one week to go with a takeover of the iconic Piccadilly Lights screens, thanks to our friends at Ocean Outdoor and with design work by Two Stories Studio. The data we gather helps inform the work of hundreds of leaders from across UK advertising to inform next steps on actions we can take to support the recruitment and retention of the very best talent. Take part on March 12, 2025 via this link: https://lnkd.in/epNBbh42 Our Ad In the A had to be our All In Census 'Countdown is on' by Two Stories Studio! Read the full newsletter here: https://lnkd.in/ehqMcCQ3

We are excited to announce JCDecaux UK as a new member of our Front Foot Network! 🎉 💡 Front Foot builds evidence, drives engagement and advocates advertising’s contribution to the economy, to society and to people. 🤝 Members of the Front Foot network receive a range of exclusive benefits, such as early access to research, invitations to exclusive events and access to our Policy & Government Affairs briefings and regulatory advice. Find out how to join the Front Foot Network here: https://lnkd.in/dQJ8grQB

Only 5 days to go before the All In Census opens! 🗓️ Did you know that 130+ companies are All In Champions? 🏅 That means over 130 companies have used data from 2023’s All In Census to adopt the All In Action Plan and help build a workplace where everyone feels they belong. Help us shape the All In Action Plan this year by saving the date for March 12 and having your say. 📢 Find out more here: https://lnkd.in/ej_buBP5   IPA (Institute of Practitioners in Advertising) ISBA

Ahead of International Women's Day tomorrow, we would like to congratulate Lisa Hayley-Jones, our Director of Policy and Government Affairs, and Rachel Barber-Mack, Executive Director of Media Smart, for their nomination and inclusion in the 2025 Women in Trade Association Powerlist! The powerlist celebrates 100 inspirational women who have made significant contributions to trade associations across the UK. #IWD2025 #WiTApowerlist Federation of Small Businesses (FSB) CBI (Confederation of British Industry) Trade Association Forum

March 12 is the day for everyone working in advertising and marketing to have their say - take part in the All In census and thanks to Ocean Outdoor for showing support in the most impactful way possible!

A big thank you to Creativebrief for featuring an op-ed about the All In Census from our Commercial Director and Talent & Inclusion Lead Sharon Lloyd Barnes. Sharon discusses why talent and skills retention matters to the future of creative campaigns: "It is our responsibility to stand together and drive change as it directly impacts the work we create and ensures we represent the world authentically." Read the full article below and have your say on the 12th March by participating in the All In Census: https://lnkd.in/ej_buBP5  📆