Advertising Association

In this week’s #AdMatters…   We launched our Annual Review 2024, highlighting key achievements across the different workstreams we run on behalf of our members.   We’d love to hear your feedback on this and also your thoughts for the new year as we work to showcase the very best of responsible advertising and its contribution to the UK.   And finally, on behalf of all of us here at the AA, thank you so much for reading Ad Matters this year and for the many different contributions to our newsletter and social feed.   Wishing you a fabulous festive break and all the very best of success in 2025!   Our last Ad in the A of the year is Rightmove’s ‘If they can find it, so can you’ by Neverland Creative. Read the full newsletter: https://lnkd.in/eMccu-qg

Would you like to learn more about the Media Business Course, now in its 61st year? We are holding a free MBC Showcase on the afternoon of 14 January at Havas Village, where you will discover first hand from MBC alumni and speakers how the course can transform your/your talent's potential! Speakers include Vicky Fox FIPA, Chief Planning Officer at OMG, James Thomas, Global Media Director at Mars, our Commercial Director, Sharon Lloyd Barnes, Hamid Habib, MD at Havas Entertainment, amongst others. Book your free ticket now: https://lnkd.in/eXAiRJjG

We’ve just published our Annual Review for 2024, which rounds up our highlights of the year! Some noteworthy highlights include: 🏫 Media Smart UK’s efforts in Scam Awareness and political advertising education helped empower young people. 🤖 Our AI Taskforce leading the way in ethical AI adoption. You can find out more about our initiatives by reading our Annual Review. Link to download in the comments!

What did we learn from the year of elections? Thought leaders from across the industry, including our Policy and Government Affairs Director, Lisa Hayley-Jones Jones, tell LBB how 2024’s unprecedented year of voting has changed the communications landscape. Find out more via LBBonline - Little Black Book: https://lnkd.in/eCn6eRSC

LONDON | A date for your diary LEAD, the Advertising Association’s annual industry summit in partnership with the IPA and ISBA, is back for 2025! With a stellar line-up of speakers including Matt Forde, Beth Rigby, Pete Markey and Dame Annette King, the event will provide outstanding opportunities to network with 400+ senior-level professionals. You can find out more and book your tickets here: https://lnkd.in/eVF3F_9v #LEAD2025

Our Annual Review for 2024 is out, showcasing a year of impactful initiatives and industry growth! Some noteworthy achievements include: 💡 UK advertising spend is on track to hit £40.5bn in 2024, with our work with Insights by Kantar on Christmas campaigns particularly demonstrating the power of our industry's creativity. 🌍 Our Social Contribution of Advertising 2024 Report celebrated advertising’s role in driving positive societal change, while our spokespeople amplified these messages at Campaign Live and LEAD Scotland. Download our Annual Review now from the link in comments. Campaign UK WARC

Our Annual Review 2024 is now live! It reflects on a year of rapid change and innovation for our industry. Our new-style review provides a short, sharp round-up of progress in our priority workstreams. Key highlights include: 📈 Trust in advertising continues to rise, thanks to impactful initiatives like the Advertising Standards Authority ad awareness campaign.  🌍 Ad Net Zero’s global expansion is driving sustainability, while inclusion efforts have reached new heights with over 130 All In Champions. 📊 UK Advertising exports hit a record-breaking £18bn, bolstered by increased global partnerships and trade missions. Link to download full review in comments!

What can we learn from 130 years of festive advertising campaigns? Find out in Marketing Week what reflecting on five nostalgic adverts can teach us about continuity, change and British society: Link to article in comments. jim ring Sue Eustace MBE History of Advertising Trust Alistair Moir Russell Parsons (Image credit: History of Advertising Trust)

In this week’s #AdMatters… We’ve built AA Wrapped 2024, a special playlist featuring the songs that have figured large in the lives of AA team members this year. We’ve run a special quiz to try and link the song to the AA team member, with a prize for the person that makes the highest number of matches! And finally, we’re publishing our Annual Review on Monday so keep your eyes peeled for our round-up of everything that’s happened in the world of the Advertising Association and the UK advertising industry in 2024. Our Ad in the A is Mercedes-AMG PETRONAS Formula One Team 'Every dream needs a team' by AMV BBDO. Read our full newsletter here: https://lnkd.in/eeqb6PjB

⏰ Time is ticking... The early bird rate for LEAD will expire on 20 Dec! Speakers include: 🌟 Matt Forde, Political Comedian and Presenter, Absolute Radio, Kate McCann, Political Editor, Times Radio, Pete Markey, Chief Marketing Officer, Boots UK, Beth Rigby, Political Editor, Sky News, Catherine Kehoe, Chief Customer Officer, Nationwide, Simon Valcarcel, Marketing Director, Virgin Media O2, Laura Fenton, Chief Executive, OMG UK, Phil Smith, Director General, ISBA, Josh Krichefski, CEO, GroupM EMEA; President, IPA...and many, many more! With over 400 senior level leaders expected from across the combined memberships of the Advertising Association, IPA (Institute of Practitioners in Advertising) and ISBA, this is your must-attend event to kick of 2025!   ➡️ Book your early bird tickets here: https://lnkd.in/esyDxBQ8