Bulletproof

“Jaguar rightly realised it’s not just in the business of cars, it’s in the business of deleting ordinary.”   The claws have been out for Jaguar’s vivid new brand. But is it just a bold new look for the British icon – or is there something even more radical under the hood?   Sonia Abdipour, Global Head of Innovation, breaks fresh ground in the fiery Jaguar debate to explore the innovation strategy behind the shift – and argue that honouring heritage doesn’t have to mean feeling historic.   Read Sonia’s full article for The Drum here: https://bit.ly/3ONQ2Rb

Johnnie Walker Blue Label Ice Chalet brings aprés ski to Marble Arch. See you at blue hour. #JohnnieWalkerIceChalet Drink responsibly. DRINKiQ.com

“Science and tech are more interdisciplinary, more complex, more important than ever."   Hear Andi Davids, Bulletproof’s Global Strategic Business Director, weigh in on the role of brands in an industry facing a crisis of confidence and conspiracy.   Read the full panel discussion with @thedrumnnetwork here: https://bit.ly/417Av6e

We love to see it. Big thanks to Creative Boom for putting this list together. https://lnkd.in/erEfaABv

It’s a PENTAWARDS Bronze for Johnnie Walker Blue Label Elusive Umami! Elusive Umami is the first instalment in Johnnie Walker’s series of disruptive releases designed to amplify Blue Label’s role in culture. Congratulations to our team Rory Harker, Fiona Lim, Alice Jones, Amina Ghaith, Ryan Edwards, Alison Mehta, calligrapher Eisai Japanese Calligraphy, and clients at Diageo, who brought this design to life. #Pentawards #JohnnieWalker #LimitedEdition

Today marks the launch of the limited edition Johnnie Walker Blue Label Ice Chalet in collaboration with luxury skiwear and lifestyle brand, Perfect Moment. Unveiled by Johnnie Walker Blue Label ambassador and Perfect Moment shareholder, Priyanka Chopra Jonas, Johnnie Walker Blue Label Ice Chalet captures the essence of the luxury Après Ski experience, featuring a rare new blend crafted by Master Blender Emma Walker, along with a bottle and bag designed in collaboration with Perfect Moment and inspired by 'Blue Hour'—the moment after the sun sets and twilight begins, perfect for a celebration on the mountain. Huge congrats to our team who hustled hard to bring this campaign to life: Rory Harker, Fahud Ahmed, Amina Ghaith, Alice Jones, Maisey Shepherd, Camila Shoji, Henry Bull, Hattie Abbott, James Laurie, Ryan Edwards, Harriet Powell, our partners at Highsnobiety, collaborators Creative Blood, Purple Martin, Star Power, Sophie Jones London, Ilan Lampl, Tara Garnell, Rebecca Corbin-Murray and of course, all of our clients at Diageo. More to come 👀 #JohnnieWalkerIceChalet Drink responsibly. DRINKiQ.com

Uncertainty is all part of the entrepreneurial journey, and our founder Gush Mundae knows this all too well. In a recent interview with Entrepreneur UK, Gush shares how he stays focused amidst the inevitable market fluctuations, drawing on his immigrant experience to lead with resilience and creativity. Read the full interview here: https://lnkd.in/ejrKVy46 #entrepreneurs #business #leadership

We are seriously proud to announce that we are B Corp certified!     We’re now part of an extended family, B Lab, who also believe in business as a force for good. It's great to be recognised for something we have been doing for years; looking after our people, clients, and planet.    Huge thanks and congratulations to our team working on this behind the scenes.   #BCorp

The world's lightest whisky glass bottle 🥃   We're thrilled to see this piece of innovation finally out in the world. Huge congratulations to our clients at Diageo on the creation of such an important piece of work, defining what the future of luxury looks like.   Looking forward to seeing Johnnie Walker Blue Label Ultra officially unveiled at London Design Festival tomorrow!   Read more about the work in Forbes here: https://lnkd.in/evgNNYwf   #JohnnieWalker #Innovation #Design #Luxury #TechnicalInnovation #FutureofPack

Introducing ‘Create Desire Through Disruption’ — our new brand platform brought to life through our refreshed brand identity and website. Rooted in our beginnings 26 years ago, evolving us for today's world.   This was a true labour of love, sweat, and some serious ink. Props to our brilliant team involved who took on the toughest brief of all.   Read more about our evolution: https://lnkd.in/gu5bJUTF   See it all in action on our new site: https://lnkd.in/eC5Yvjjv   #CreateDesireThroughDisruption