“Innovation only comes from being fearless and seeing beyond what is to what could be.” - Pat McGrath DBE, London Design Medal Winner 2024.
It is this obsession with what’s next that makes the achievements of Dame Pat McGrath – the most influential makeup artist in the world, according to Vogue; one of the most influential and powerful people in fashion, per CNN; and the most powerful person in fashion, in the words of Ebony magazine – all the more remarkable. Having worked as the creative design director behind CoverGirl, Max Factor, and Giorgio Armani’s makeup collection, McGrath launched her own brand, Pat McGrath Labs, in 2015. Inclusivity and innovation were at the brand’s core, long before other beauty brands were catering to an array of skin tones. By 2018, it was valued at $1 billion. In 2021, McGrath was awarded a damehood by the queen for her services to fashion, beauty and diversity.
As well as her pioneering editorial work, she has spent the past three decades masterminding the theatrical beauty of thousands of fashion shows, including 20 last season alone. From the haunting displays of the late Alexander McQueen, to Marc Jacobs, Miuccia Prada, John Galliano and more, she has literally put a face on the biggest fashion shows going. (The glazed doll skin looks created for Maison Margiela’s haute couture show broke the internet.)
Watch our full interview with Pat and discover more about our medal winners at the link:
https://lnkd.in/gmyKNh6z.
The London Design Medal is supported by Johnnie Walker
#LDFMedals #LondonDesignMedal #LDF24 #PatMcGrath PAT McGRATH LABS
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