CCGroup - B2B tech marketers

We promised you something new and exciting was coming, and here it is…   Today we are delighted to unveil CCGroup’s new brand identity 🎉   Our new look and feel has been driven from the start by our new message: Connection, Communication, Growth. A commitment to help technology businesses drive more consistency, influence, investment, and customers. Echoing our vision for integrated marketing and our expanded service offering across PR, Industry Analyst Relations and Marketing.   Along with a refreshed brand identity, our new website (ccgrouppr.com) has been designed to make it easier to navigate and find the information you need, clearly showcasing our capabilities, case studies and insights.   Reflecting our commitment to innovation and fresh thinking, this project was completed in-house by a dynamic team led by our Head of Marketing, Rose Chapman and Patrick Joseph Cooney with strategic support from Head of Marketing Services, Dan Miles. A huge thank you to our design partners at Today Creative (David Cole)!   Take a look below at why we began this journey and what it means for us, our clients and our partners (sound on 🔊).

🎤 Speaker Submissions for Money20/20 Europe Are Now Open! Earlier this week, some of CCGroup's fintech specialist had the privilege of attending Money20/20’s "Call for Content: Unplugged" event, where Ian Horne, EU Head of Content, offered invaluable advice on crafting a winning speaker submission. From navigating the streamlined process to identifying the hottest themes for 2024, the session was packed with insights. Didn't get a chance to go? Daniel Lowther has pulled together the key takeaways in this blog to help you stand out amidst fierce competition for a speaker slot. Check it out to maximise your chances: https://lnkd.in/eA5M_Skw Big thanks to Ian and the Money20/20 team for sharing their expertise. Let’s make the most of this opportunity to shape the future of fintech! 🚀 #Fintech #Money2020Europe #SpeakerTips #B2BMarketing

AI-driven personalisation is transforming how B2B buyers discover products and services. With 80% of B2B sales interactions expected to be digitally enabled and AI-augmented by 2026, marketers can no longer afford to rely solely on SEO. Dan Miles breaks down the key differences between optimizing for AI recommendations and traditional SEO—and what actions you can take to stay ahead in his blog. #SEO #Marketing #B2BSales #B2BMarketing #B2BSEO

The social media landscape is noisy, chaotic, and constantly changing. For B2B tech brands, the temptation to be everywhere—LinkedIn, X, Instagram, TikTok—is strong. But is it worth the effort? In Dan Miles' latest blog, he explores why quality trumps quantity when it comes to social media strategy. #B2BMarketing #SocialMediaMarketing #TechMarketing

We're thrilled to be featured in Meltwater's latest customer story, highlighting how we leverage their software to deliver top-notch PR and marketing strategies for our clients. From uncovering valuable insights to measuring the impact of our campaigns, Meltwater plays a key role in helping us achieve data-driven success. Check out the full case study to learn how this partnership empowers us to make smarter decisions and drive results for our clients 👉https://lnkd.in/ecB7DCA4 #PRInsights #CustomerSpotlight #DataAndAnalytics Matthew Denby Amber Ellis

500 years ago, Da Vinci’s Vitruvian Man shaped human-centered design. Today, 5G Advanced takes this concept to the next level, enabling seamless, real-time interactions between humans and machines. But why does 5G Advanced matter? - 10x faster speeds (10Gbps downlink, 1Gbps uplink) - Lower latency & greater reliability for XR, smart cities, healthcare, and more - Mass adoption of life-critical applications like remote surgery and self-driving vehicles Read Jo Hicks' blog and learn how different industries can unlock its full potential. #5GAdvanced #Telecoms #MobileTechnology

This day last week, us CCGroupies celebrated the end of a busy (and challenging) year with our annual Christmas party—safe to say, it was everything we needed. We kicked things off with darts at Oche (some questionable skills on display) and then hit the karaoke mics in true CCGroup style. Massive shoutout to Laura Kolb for putting it all together and to Umaimah Begom for snapping all these hilarious pics. What a team. What a night. 🫶 #ChristmasParty #AgencyLife

Creative strategies for building and measuring brand impact Lots of great tactics from organic community building to big ticket hero campaigns and global sponsorship deals discussed by Natalie Williams, Max Rothery and Alessandro Onano. Loved the point by Max that many marketers focus on performance marketing and the need to demonstrate ROI to the board. But performance marketing won't work if a brand isn't known. And sometimes marketers need to be brave and "blow the doors off" with a creative campaign that establishes the awareness for performance to work. Brilliantly moderated by Shameer Sachdev. Thanks to The Fintech Marketing Hub CIC and Araminta Robertson for hosting, and the great space from Rise, created by Barclays. CC Sumeet Vermani Mariette Ferreira Liza Kinnear Jack Whitehead 🎬 Richard Hudson. #fintech #marketing #measurement

Your ideal audience is everywhere—LinkedIn, Google, YouTube, Reddit. Meeting them where they are is no longer optional—it’s essential. That’s why multi-channel digital advertising is so important. And, it isn’t just about ads—a multi-channel strategy is also about connecting. From engaging LinkedIn posts to captivating YouTube videos, your brand can deliver value at every touchpoint, driving awareness, leads, and revenue. Dive deeper into the how and why in Dan Miles latest blog: #DigitalMarketing #B2BTech #MultiChannelMarketing

Another article about our appointment to Samsung Networks global PR, AR and measurement programmes - this time in PRovoke Media 📢 Thanks Maja Pawinska Sims for the write up! #SamsungNetworks #Samsung #B2BTech #TechPR