CCGroup - B2B tech marketers’ Post

Creative strategies for building and measuring brand impact Lots of great tactics from organic community building to big ticket hero campaigns and global sponsorship deals discussed by Natalie Williams, Max Rothery and Alessandro Onano. Loved the point by Max that many marketers focus on performance marketing and the need to demonstrate ROI to the board. But performance marketing won't work if a brand isn't known. And sometimes marketers need to be brave and "blow the doors off" with a creative campaign that establishes the awareness for performance to work. Brilliantly moderated by Shameer Sachdev. Thanks to The Fintech Marketing Hub CIC and Araminta Robertson for hosting, and the great space from Rise, created by Barclays. CC Sumeet Vermani Mariette Ferreira Liza Kinnear Jack Whitehead 🎬 Richard Hudson. #fintech #marketing #measurement