CCGroup - B2B tech marketers

We promised you something new and exciting was coming, and here it is…   Today we are delighted to unveil CCGroup’s new brand identity 🎉   Our new look and feel has been driven from the start by our new message: Connection, Communication, Growth. A commitment to help technology businesses drive more consistency, influence, investment, and customers. Echoing our vision for integrated marketing and our expanded service offering across PR, Industry Analyst Relations and Marketing.   Along with a refreshed brand identity, our new website (ccgrouppr.com) has been designed to make it easier to navigate and find the information you need, clearly showcasing our capabilities, case studies and insights.   Reflecting our commitment to innovation and fresh thinking, this project was completed in-house by a dynamic team led by our Head of Marketing, Rose Chapman and Patrick Joseph Cooney with strategic support from Head of Marketing Services, Dan Miles. A huge thank you to our design partners at Today Creative (David Cole)!   Take a look below at why we began this journey and what it means for us, our clients and our partners (sound on 🔊).

We're thrilled to be featured in Meltwater's latest customer story, highlighting how we leverage their software to deliver top-notch PR and marketing strategies for our clients. From uncovering valuable insights to measuring the impact of our campaigns, Meltwater plays a key role in helping us achieve data-driven success. Check out the full case study to learn how this partnership empowers us to make smarter decisions and drive results for our clients 👉https://lnkd.in/ecB7DCA4 #PRInsights #CustomerSpotlight #DataAndAnalytics Matthew Denby Amber Ellis

500 years ago, Da Vinci’s Vitruvian Man shaped human-centered design. Today, 5G Advanced takes this concept to the next level, enabling seamless, real-time interactions between humans and machines. But why does 5G Advanced matter? - 10x faster speeds (10Gbps downlink, 1Gbps uplink) - Lower latency & greater reliability for XR, smart cities, healthcare, and more - Mass adoption of life-critical applications like remote surgery and self-driving vehicles Read Jo Hicks' blog and learn how different industries can unlock its full potential. #5GAdvanced #Telecoms #MobileTechnology

This day last week, us CCGroupies celebrated the end of a busy (and challenging) year with our annual Christmas party—safe to say, it was everything we needed. We kicked things off with darts at Oche (some questionable skills on display) and then hit the karaoke mics in true CCGroup style. Massive shoutout to Laura Kolb for putting it all together and to Umaimah Begom for snapping all these hilarious pics. What a team. What a night. 🫶 #ChristmasParty #AgencyLife

Creative strategies for building and measuring brand impact Lots of great tactics from organic community building to big ticket hero campaigns and global sponsorship deals discussed by Natalie Williams, Max Rothery and Alessandro Onano. Loved the point by Max that many marketers focus on performance marketing and the need to demonstrate ROI to the board. But performance marketing won't work if a brand isn't known. And sometimes marketers need to be brave and "blow the doors off" with a creative campaign that establishes the awareness for performance to work. Brilliantly moderated by Shameer Sachdev. Thanks to The Fintech Marketing Hub CIC and Araminta Robertson for hosting, and the great space from Rise, created by Barclays. CC Sumeet Vermani Mariette Ferreira Liza Kinnear Jack Whitehead 🎬 Richard Hudson. #fintech #marketing #measurement

Your ideal audience is everywhere—LinkedIn, Google, YouTube, Reddit. Meeting them where they are is no longer optional—it’s essential. That’s why multi-channel digital advertising is so important. And, it isn’t just about ads—a multi-channel strategy is also about connecting. From engaging LinkedIn posts to captivating YouTube videos, your brand can deliver value at every touchpoint, driving awareness, leads, and revenue. Dive deeper into the how and why in Dan Miles latest blog: #DigitalMarketing #B2BTech #MultiChannelMarketing

Another article about our appointment to Samsung Networks global PR, AR and measurement programmes - this time in PRovoke Media 📢 Thanks Maja Pawinska Sims for the write up! #SamsungNetworks #Samsung #B2BTech #TechPR

We’re buzzing here at CCGroup! Why? Because we can finally announce that Samsung Networks (yes, that Samsung) has appointed us to lead their global PR, analyst relations, and measurement programmes! A huge thank you to Evie Barrett for covering our news in PRWeek UK. Check out the full story with comments from Head of Global Marketing, Network Business at Samsung Electronics, Celeste Choi and our own Paul Nolan: https://lnkd.in/ebyvzfGm

100,000 attendees, 1,000+ speakers shaping the future of connectivity, it can only be MWC Barcelona. But in a sea of announcements, how can your brand make waves? 🌊 Our latest blog dives into the key insights from our MWC 2024 Influencer Relations Report to help you prepare for MWC 2025. Read Matthew Denby's blog and the full report here 👉 https://lnkd.in/eMc7gbEy #MWC2025 #TelecomsMarketing #MediaInsights #MarketingTips

Brivo’s annual Top Global Security Trends report provides valuable insights into the evolving physical security landscape. This year, Brivo wanted to take it further—to boost share of voice in key markets and generate tangible sales leads.   CCGroup was tasked with: - Identifying the key trends and revamping the report methodology and questionnaire  - Drafting the content (report, press release etc) and pitching it to the media in the US, UK and the DACH region  - Supporting lead generation in EMEA by driving report downloads    The result? ✅ 1,300 targeted downloads ✅ 16 MQLs via retargeting engaged users ✅ 20+ media hits across key markets, securing the highest UK share of voice among its competitors in the quarter   Learn how CCGroup turned Brivo’s insights into an integrated campaign that drove results across multiple channels.   Full case study in the comments 👇   #B2BMarketing #ContentMarketing #CaseStudy