Channel 4 Sales

We made it to the Christmas special! 🎄 Give it up for our awesome team who've done some sensationally great work this year 🔥💪 Wishing all of our partners a very Merry Christmas - we look forward to working with you in 2️⃣0️⃣2️⃣5️⃣ The Channel 4 Sales Team 💚 Channel 4 #Channel4 #MerryChristmas #TeamWork #CheersTo2025

90% each week? That's pretty impressive if we do say so ourselves❗️ Linear TV and broadcaster VOD (BVOD) combined reached 91.3% of the adult population each week in 2022 alone 👀 And no matter the audience needs or comforts, TV is fundamental to almost all viewing need states. It has something for everyone 🙌 More and more brands are trying TV for the first time with budgets way under £250k, showing the increasing appeal of TV advertising to businesses of all shapes and sizes. This is your sign to give TV a go! 📺 💯 Channel 4 #TVAdvertising #BrandGrowth #Channel4 #PowerOfTV #Advertising #TVTrends

Looking to get noticed? 👀 TV is at the heart of some of the most successful advertising campaigns, driving higher brand awareness 📺 Here's some reasons why you should choose TV in 2025 👍 Channel 4 #TVTrends #Marketing #Advertising #BusinessGrowth #Channel4 #PowerOfTV

Escapism on Channel 4, sponsored by Fred. Olsen Cruise Lines! 🛳️ Channel 4 is teaming up with Fred. Olsen Cruise Lines, as the sponsor of the escapism content, such as Four in a Bed and Perfect Pub Walks 🙌 The partnership will extend across all of Channel 4’s linear and digital escapism programming, developed with marketing agency Accord Marketing and creative agency Blunt House 💪 Holly Goddard, Head of Brand Marketing at Fred. Olsen Cruise Lines, said: “By sponsoring with Channel 4, we can’t wait to reach a wider audience and showcase everything that makes cruising with Fred. Olsen special.” ✨ Check out more here 👉 https://lnkd.in/dtihG5WX Channel 4 #Channel4 #TVAdvertising #FredOlsenCruiseLines #BrandPartnership #BrandGrowth #EscapismOnChannel4

We're excited to announce that today Which? is partnering with Channel 4 and launching an innovative, contextual advertising campaign that helps viewers to buy with confidence. Kat Chinnock, Which? Head of Brand and Communication Planning, said 'It’s a challenging time for a lot of people, with constant pressure to spend, spend, spend. Yet we’re getting ripped off left, right and centre - from shrinking groceries to Christmas gifts not turning up as advertised, and hidden fees taking the shine off holidays. We are delighted to be working with Channel 4 to expose these poor practices and remind viewers that we’re here to help them avoid the pitfalls and make the right choice, while our team continues to investigate and lobby for change behind the scenes' #GetItRight #ConsumerRights

Channel 4 🤝 Which? We’ve teamed up with the UK’s consumer champion for a groundbreaking ad campaign that’s got your back! 🛍️ From dodgy deals online to food shrinkflation, and hidden travel costs, we’re tackling key issues right when you need it most this festive season 💪 👀 Our new Festive contextual ad will be the first of the series to run - helping viewers to buy smarter this Christmas🎄! Then keep your eyes peeled for new themed ads in the New Year during shows like Sunday Brunch ☕ and Love It or List It 🏡 Check out more about our brand new partnership: https://lnkd.in/ePi58nnA Goodstuff Chris Braithwaite Kat Chinnock Henrietta Cheung #Channel4 #Which #BuySmart #BrandPartnership #Partnership

Meet our Black in Business shortlist! 💼 This initiative, designed by Channel 4 in partnership with Lloyds Business & Commercial, will support four of these 20 stand-out shortlisted businesses with £150,000 of TV advertising on Channel 4, the creation of their own TV commercial, business and marketing masterclasses, and tailored mentorship powered to accelerate their business growth. Huge congratulations to our shortlist who have made it this far: Flora & Curl Mojam Afro-Caribbean Grocery Hairvirginity Nylahs Naturals Colorintech Gazelle Global Consulting MAMA Youth Project Pay Angel The Motherhood Group Drapers England FLAKE BAKE Chrissy Bales Micro-Fresh® BYP Network SHYNE Storymix Tritek Consulting Limited ALONUKO SOUL CAP Samis Online Watch this space for announcements on the finalists! 📣 #BlackInBusiness #BlackInBusiness2024 #BlackEntrepreneurs #TVAdvertising #Channel4 #Lloyds

Playdoh? First thing in the morning? That's just how we do it at Channel 4! ✌️ Channel 4 Sales popped into the7stars agency yesterday morning to give everyone an update on our Fast Forward strategy and a sneak peek at our exciting upcoming content in 2025 👀 We had little Alex Horne set the agency their own Taskmaster brief: make a Christmas gift and wrap it with playdoh. To say we got the creative juices flowing was certainly a understatement! 🎨 🖌️ Thanks to everyone for taking part, and to our judge, James Wheatley, who crowned our winner, also James (a different James 👀), who took home two tickets to the Taskmaster live experience 🏆 angus mitchell Michelle Halpin Abbie Audsley Marcus Bellamy #Channel4 #AltogetherDifferent #the7stars #TVAdvertising #Taskmaster

Channel 4 champions accessible ads! 📺 💪 Channel 4's Customer and Commercial Leader, Amy Jenkins joins The Campaign UK Podcast to discuss how brands can do more to make ads accessible 🦻 🧏 They also mention Channel 4's success in subtitling the ads during its coverage of the Paris 2024 Paralympic Games and the positive business impact accessibility in advertising has 🙌 Find out more here 👉 https://lnkd.in/eBdZgMVm Channel 4 #Channel4 #AccessibilityInAdvertising #TVAdvertising #BoldForChange #DiversityInAdvertising #InclusiveByDesign #InclusiveAdvertising

Making advertising easier than ever with Channel 4 ❗️ Channel 4 Sales is launching the next phase of its new Private Marketplace, opening streaming advertising to more brands and creating new commercial opportunities 🔥 With our new partnership with programmatic platform, StackAdapt, the new private marketplace enables brands to buy advertising around Channel 4 streaming ▶️ Fatima Dowlet, Head of Streaming & Social Propositions, said: "Today’s news is another step in Channel 4 Sales’ effort to create the best advertising experience in the market..." 💪 Check out more here 👉 https://lnkd.in/g-zBjuMr #TVAdvertising #BoostYourBrand #Channel4 #Channel4Streaming