Cult Beauty

Cult Beauty

Retail

London, London 47,603 followers

Unlocking a love of beauty in all ages, and all faces. ❤ Join the Cult.

About us

Cult Beauty’s goal is to become the most trusted beauty website in the world (and we’re well on our way to achieving that, if we do say so ourselves). We’re all about intelligent beauty, from the way we pick our ever-lusted-after brands to how we talk to our exceptionally savvy customers. You won’t find any tricks or empty promises around these parts. We are the home of the globe’s greatest beauty. Championing iconic names and the little-known indie brands you’ve spied in the cabinets of skintellectuals, our quest to discover the best is relentless. From serums to setting powders, shampoo to self-tan — we cherry-pick products that truly perform to curate the go-to beauty destination. We pride ourselves on our transparency (we list full ingredients and publish all reviews) and only sell the products that truly blow us away.

Industry
Retail
Company size
201-500 employees
Headquarters
London, London
Type
Privately Held
Founded
2008
Specialties
e-commerce, retail, e-tail, e-retail, online shopping, and beauty

Locations

Employees at Cult Beauty

Updates

  • View organization page for Cult Beauty, graphic

    47,603 followers

    It’s time to turn those winter woes into wellness wins 🏆   With ‘winter blues’ seeing a 84% increase in searches and 136% increase in TikTok videos over the past three months, it’s clear that the winter blues are in full swing... And for, some this mind set can manifest into something more serve like Seasonal Affective Disorder (otherwise known as SAD). Affecting around 1 in 20 people in the UK, symptoms of Seasonal Affective Disorder can include moodiness, fatigue, sugar cravings and social withdrawal.    With SAD typically setting in during the months of November, December and January, we spoke to Dr Deborah Lee to understand how we can not only survive but thrive through the winter season. Head over to our blog to uncover all Dr Deborah Lee’s insider tips and tricks below...    https://lnkd.in/eJTRRczH    

    Shop The World's Best Beauty Buys | Cult Beauty

    Shop The World's Best Beauty Buys | Cult Beauty

    cultbeauty.co.uk

  • View organization page for Cult Beauty, graphic

    47,603 followers

    Yes, beauty sleep is a real thing!    As we snooze the body undergoes various restorative processes, including skin cell regeneration and collagen production – helping to maintain our skin’s elasticity while reducing the appearance of fine lines, dark circles and puffiness. And while we may be gaining an extra hour in bed – because of the clocks going back later this month – it’s important to ensure our sleep schedule is not disrupted. ⏰   From multi-step bedtime rituals to functional fragrances that ensure you get a restful slumber; sleep is no longer just as passive act – it has become a key skill in the beauty and wellness space. Head to our blog to find out how to optimise your eight hours ready for the 27th October... 💤   https://lnkd.in/edZ95t3c   

    Shop The World's Best Beauty Buys | Cult Beauty

    Shop The World's Best Beauty Buys | Cult Beauty

    cultbeauty.co.uk

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    47,603 followers

    With over 160.7 million views on TikTok and Google searches seeing a +50% YoY increase, #HairBotox is on the rise 📈    Referring to a deep conditioner that coats lengths in keratin and collagen, the social-climbing solution smooths, tames and repairs strands – no needles necessary. Driving the skinification of hair health while delivering a glass-like finish, more and more consumers are turning to the treatment to help revive damaged locks while achieving salon-worthy swishes from home. 🙌    Want to find out more about the non-invasive tress treatment? Head to our blog and discover everything you need to know about Hair Botox.   https://lnkd.in/epf5CwPJ

    Shop The World's Best Beauty Buys | Cult Beauty

    Shop The World's Best Beauty Buys | Cult Beauty

    cultbeauty.co.uk

  • View organization page for Cult Beauty, graphic

    47,603 followers

    Thank you Jo Loves for taking us behind the scenes and narrating us through Black Cashmeran & Tonka’s decadent yet warming scent story! 🖤

    View organization page for Jo Loves, graphic

    11,432 followers

    Last week, we had the pleasure of hosting a Jo Loves pop-up and brand training at Cult Beauty HQ to celebrate the launch of our newest fragrance, Black Cashmeran & Tonka. It was a fantastic opportunity to educate the amazing Cult Beauty team about our brand’s journey, values, and the artistry behind each of our creations. The highlight of the day was sharing the inspiration behind Black Cashmeran & Tonka, a scent that embodies warmth, elegance, and the essence of modern luxury. A huge thank you to the Cult Beauty team for having us and your enthusiasm for Jo Loves. We're excited to see this beautiful fragrance come to life through your platform!

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  • View organization page for Cult Beauty, graphic

    47,603 followers

    We’ve had a very busy September at Cult Beauty HQ with lots of incredible brands coming in for Education and special treats! We were lucky enough to have the Benefit team came in for a refresher session, talking us through the brand’s bestselling products and showing us their incredible gifting range (including the Gorgeous Grocer Advent Calendar!) just in time for the festive season 🥰 And if that wasn’t enough, the team also treated us to their brow tinting and waxing services, leaving us with gorgeously polished brows! Thank you Benefit for the session and lovely treats!

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  • View organization page for Cult Beauty, graphic

    47,603 followers

    Let us reintroduce ourselves.   For 16 years you’ve trusted us to deliver a world of expertly curated beauty, bringing you the latest trends, products and innovations - so you can express yourself in all your colours. To continue our mission to unlock a love of beauty in all ages and faces, we’ve rebranded with a fresh, optimistic vision that reflects our vibrant community. To celebrate, we’ve launched our new ‘For the Love of Beauty’ campaign that epitomises Cult Beauty being a brand created by beauty lovers, for beauty lovers. Watch the campaign video here: https://lnkd.in/ePZEbbEX Executive Creative Director, Indigo Clarke, recently joined Cult Beauty as Brand Director, to develop and bring to life a new strategic vision and identity for Cult Beauty. “This rebrand is an exciting opportunity for Cult Beauty to meaningfully reintroduce ourselves to our diverse community of beauty lovers. By taking a modern, lifestyle-driven approach to beauty, we can connect authentically by better reflecting our customers values. Central to this rebrand was creating a refreshed identity and a distinctive, tangible world for our digital brand – a unique look and feel that can extend offline as we create more immersive, physical brand experiences for our customer in 2025. We stand for much more than product alone, and want to inspire all ages and all faces to join the Cult.” – Indigo Clarke, Brand Director “For the past 16 years Cult Beauty has been the go-to destination for beauty lovers, a treasure trove of all things news and trending. As Cult Beauty and our community continues to grow we felt now was the right time to bring a fresh new look to the brand, reflecting our evolution in the ever-changing beauty landscape. This new era of Cult Beauty allows us to stay ahead of trends, connect more deeply with our customers and continue offering a modern, elevated shopping experience that aligns with the innovative brands we represent.” – Francesca Elliott, Managing Director 

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  • View organization page for Cult Beauty, graphic

    47,603 followers

    We had a lovely time last month when the fabulous Fresh team paid us a visit at Cult Beauty HQ! They came in to tell us all about the brand and treated us to their best selling cleanser - and needless to say we are truly obsessed!   Thank you fresh for such a special day and for all the treats too! ✨

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  • View organization page for Cult Beauty, graphic

    47,603 followers

    With summer officially over, there’s no better way to welcome in the new season than with a beauty overhaul. From Sleep-Efficient skin care and Sunless Tanning to Boyfriend Blusher and Glass Hair, our expert buyers at Cult Beauty reveal the best Autumn/Winter ‘24 beauty trends to have on your radar this season (and beyond) 🍂    Head to our blog to find out more...  https://lnkd.in/eagRmUMp

    Shop The World's Best Beauty Buys | Cult Beauty

    Shop The World's Best Beauty Buys | Cult Beauty

    cultbeauty.com

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