Curative Co.

Curative Co. are the digital marketing manager for a leading hair & beauty brand in the UK. This brand hold a special place in my heart, they’re one of the first brands I started working with and like with all my clients, I work so closely with them that they start to feel like my own! Which means I want them to grow as much as possible! This year we faced obstacles of stock shortages (which hit mid year), therefore our focus shifted away from acquiring new customers to retaining ones we already had. We were still acquiring customers but due to very low stock it would have been a waste in marketing spend to put as much money behind paid ads therefore at the end of quarter 3 we shifted attention solely to Email Marketing and Pinterest management for this online store. Despite this obstacle, I’m still pleased with what we achieved: Mid-2024: Stock shortage impacted 16 products, leading to inventory challenges. September 2024: Halted paid ads and shifted focus to email marketing to retain existing customers with limited stock. Revenue Performance: Achieved nearly £100,000 in turnover for the year, showcasing strong brand demand despite constrained inventory. Customer Retention:Returning customer rate declined modestly by 3.31%, reflecting the success of email marketing in maintaining customer loyalty despite low stock. Future Outlook (2025): With replenished stock levels, potential to replicate and exceed 2023 revenue. #DigitalMarketing, #Ecommerce, #SocialMediaMarketing, #ContentMarketing, #SEO, #OnlineBusiness, #EmailMarketing, #BrandStrategy, #PPCAdvertising, #MarketingStrategy.

It's a lifestyle 🤪 Happy New Year! Here's a low down of everything the team at Curative Co. will be up to over the next few weeks. #digitalmarketing #digitalmarketingagency #curativeco #digitalmarketingmanager

Beginning of 2024 me: "I wonder what I'll get up to this year?" 🤩 I always knew 2024 would be a learning curve year. As the second year of Curative Co. I'd made it my goal to: 🖌️ develop my own skills more 📈 network and grow 🤳 up level my content game I definitely think I hit these goals 👏 . Truthfully I've found this year has come with a lot of ups and downs and even harder than the first year of Curative Co. With growth comes a few more hiccups 😅 but it's all part of the learning curve and builds the foundation for the next year ahead! I'm now off to make my vision board for 2025 🤩 Charlotte - Curative Co. #digitalmarketing #digitalmarketingagency #curativeco #digitalmarketingmanager #marketingmanager

Rich in job satisfaction and love for email marketing 💌 #curativeco #emailmarketing #digitalmarketing #digitalmarketingagency

Client results we can’t get enough of! 😍 At Curative Co. our aim is to help you grow your business and that means aligning our campaigns with your growth objectives. For this salon client they were aiming for an increase in salon bookings. We can’t get enough of this result which generated: ✔️28 salon bookings  ✔️18 WhatsApp consultations  ✔️11 Phone calls  ✔️Total average appointment value brought in by Google ads: £5,320. (Not counting those made via WhatsApp consultations & phone calls) Looking to grow your salon and thinking about using Google Ads? Send us a message 🤍 #curativeco #googleads #clientresults #digitalmarketing #digitalmarketingagencies #mediabuyer #googleadstips #digitalmarketingmanagers #googleadsagency

There is a massive lead up to Black Friday. It's the biggest time of the year for ecom brands with the average spend per consumer predicted to be £278 this year (according to Nationwide). For that reason it means there's a massive opportunity for brands to make some serious money! If you're running Black Friday/Cyber Monday sales, make sure you're starting to prep your email campaigns. Email marketing is an amazing low cost option that can generate thousands of pounds in the short timeframe of Black Friday. Tap to see my top tips when it comes to email designs. #curativeco #emailmarketing #digitalmarketing #blackfriday #blackfridayoffers #emailmarketingblackfriday #blackfridaydeals #cybermonday

Following my post yesterday, I thought I'd share a bit more on how we generate thousands of pounds each month through email marketing. It's not easy and there are months when revenue isn't as high but here are some strategies that help us make money for our clients. #EmailMarketing #curativeco #emailmarketing #digitalmarketing #digitalmarketingagency #emailmarketingstrategy

The strategies that will make you THOUSANDS of pounds in revenue each month from email marketing. I didn't mean for that intro to sound so clickbatey 😂, but it's true. Below are recent strategy points from Curative Co. 's email marketing. We'd been noticing a recent dip in monthly revenue generated for one client so took some time to re-think things. Below you'll find points that have helped increase our revenue. Including, how we generated £502.99 from one email. 1. Even though sale emails do well, we don't like to do too many as there's always the risk that the brand can be known for their regular discounts and purchasing habits can revolve around constant sales. From this, we started sharing emails which educate, provide value and show the products in action. It's funny how when we're not actively trying to sell we generate big amounts. 2. Clean your mailing list! You may have 6,000 subscribers but is emailing all of them really that effective? We found that there were subscribers who had been inactive/unengaged for a long time and the most effective thing for us was to segment those who are currently engaged. These subscribers are already interested and a lot closer to purchasing than those who have disconnected from the brand. Segmenting subscribers allows us to work separately on those unengaged subscribers, so we can re-introduce them to the brand and lead them to purchasing further down the line. 3. Work on your email subject lines! For this email I took a more risky approach and used the following: 'This might get me fired. I should really gatekeep this...' Naturally, anyone who reads this will think "ooo I want to see who's getting fired" 😂 I also saw someone speak on how they'd avoid using ALL CAPITALS in email subject lines, as this leads to more emails being sent to your spam folder. We've been steering away from all capitals and noticed a difference. 3. Re-think your average order value (AOV). For this client, they operate in the luxury market, so their average order value is slightly higher. If you're wanting to increase revenue made by emails, is there an opportunity to increase AOV? #EmailMarketing, #DigitalMarketing, #MarketingStrategy, #EmailAutomation, #ContentMarketing, #LeadGeneration, #CustomerEngagement, #EmailCampaigns, #MarketingTrends, #EmailDeliverability, #EmailMarketingTips, #MarketingAutomation, #EmailStrategy, #GrowthMarketing, #EmailBestPractices, #MarketingInnovation, #MarketingTools, #MarketingSuccess, #EmailListBuilding, #MarketingTech.

Our story 💭 As a business owner I think it’s so important to look back on how far you’ve come! It’s so easy to measure success on how much money you’re making or how many people know of your brand but really the big success is in the little things. 💭 in those days where you wrote out your business plan 💭 when you received payment for your first invoice/first order (that realisation that you can make money yourself!!) 💭 when you overcome challenges that feel like the hardest thing ever! Sometimes all you need is to shift your markers of success. #digitalmarketing #curativeco #digitalmarketingagency #emailmarketing #founderstory #founder #founders #femalefounders 

Hahah I don't know if i'm ready for that 😂