DAIVID 🦩

Thank you to Contagious for publishing our founders Ian Forrester 🦩& Barney Worfolk Smith 🦩. TL:DR: #Emotions not very well understood. Improve that and improve the quality and variety of ads. PLUS generative AI is JUST around the corner. Understanding what makes us more human is the antidote to that. Creative, media, strategy, data, tech. Unite, tribes. Plus some solid LotR puns from Barney Worfolk Smith 🦩 #CreativeEffectiveness #Emotions #CreativeImpact https://lnkd.in/e3mRkQB2?

The ad industry spends a lot of time engineering the pipes of who sees what, when and how. Isn't it time to understand what we're piping through them better? Efficient pipes mean nothing if creative going through doesn't work. Agency, adtech or brand: Understand the effectiveness of ALL of whats going through at scale AND depth. Put a flamingo in your pipes. Hit us up. #CreativeEffectiveness #CreativeData

We love this bit of coverage of our partnership with MASS Analytics in Mi3Australia. Including a AI Haiku from the story! Cute (and also very true) https://lnkd.in/eMMAGDGy

This WARC Future of Media '25 is a great bit of kit for all of our customers and beyond. A refreshing 'Media Diversity' positive take on the increasingly fractured media landscape. With smart planning, this actually offers fantastic opportunities for brands small and large, to thrive once they find their own path. Crucially, this mirrors exactly the work we're doing with our customers to quickly and affordably understand ALL of their creative in detail so they can make creative which will be more effective, by platform and funnel stage. Great to see you there Dr Grace Kite & Tom Roach - you know we agree with 'lots of little'. As our US head Peter Daboll says, 'If you're not testing everything, you're testing nothing' Dive in. #CreativeEffectiveness #CreativeDataAtScale Great report Paul Stringer, PhD Link in comments

Traditional #MMM solutions often struggle to pinpoint the specific impact of creative elements, such as subtle nuances in messaging or emotional tone. Dr. Ramla Jarrar, President and Co-Founder of MASS Analytics said, “Our partnership with DAIVID is transformative, addressing a critical gap in marketing mix modelling—measuring and optimising creative impact at scale." Ian Forrester 🦩, CEO and Founder of DAIVID 🦩, said, “Together, we’re equipping brands with the tools to unlock their creative potential and achieve unmatched campaign effectiveness.” https://lnkd.in/dEZKtRXF

MASS Analytics and DAIVID 🦩 Partner to Enhance Marketing Mix Modelling with AI-Powered Creative Effectiveness Insights https://lnkd.in/d43q9d9v #AIpowered #creativeeffectivenessplatform #DAIVID #MASSAnalytics #MMMsolution

We're excited to announce our partnership with DAIVID 🦩, a global leader in AI-powered creative effectiveness! Together, we’re executing on our vision of Integrated Measurement by adding creative insights, like quality scores and attention metrics, into our MMM framework. This collaboration allows marketers to not only measure media performance but also optimize creative at scale. Read more here: https://lnkd.in/dNZWcZMV #MMM #CreativeEffectiveness #MarketingEffectiveness

Marketers will be able to measure and optimise the effectiveness of their creative at scale using marketing mix modelling (MMM) through a new global partnership between MASS Analytics, a leading provider of MMM solutions, and creative effectiveness platform DAIVID 🦩. https://lnkd.in/erCtptRm #AI #Analytics #Creative #Marketing

MMMs without creative data? Custard. With creative data? Mustard.

👀 🚀🦩 It's a game changing partnership for the industry, MASS Analytics is bringing creative data to bear in MMM, using DAIVID #CreativeData. That's better MMM accuracy PLUS exact insight on how to use creative to drive those all important outcomes. #WeBringTheWhy Let's GO! Mark Gooding, Yahia Ben Hassine #MMM #CreativeEffectiveness #MarketingEffectiveness https://lnkd.in/erCtptRm