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The Oxford Word of the Year for 2024 is #brainrot! Giving rise to a whole new language among young people, we've been tracking this growing trend and the content associated with it in our regular CHILDWISE Research Buzz Reports (est. 2015) #skibidi #ohio If you aren't already subscribed, and would like a copy, please get in touch
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📉 With recent research from the National Literacy Trust showing a worrying decline in reading for pleasure amongst children, we have been investigating feelings about reading in our Buzz qualitative work. While our full report is still in the works, we're excited to share a few early insights with you. 📚✨ Watch out for more over the next few weeks – and to find out more about how you can access the full report, please get in touch! #Reading #Literacy #Education #ChildDevelopment #Research #NationalLiteracyTrust #BuzzInsights #kidsinsights #kidsresearch #playgroundbuzz
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🌍 Celebrating World Children’s Day 2024! 🎉 At CHILDWISE we are proud to give children a platform to share their views, and to empower them to have their voices heard each and every day. Today we encourage everyone to actively listen to children’s hopes, dreams, and visions for the future, and to promote children’s right to participation. Children are powerful agents for change, and by listening to them we can help to shape a better future for us all #listentothefuture #worldchildrensday #startaconversation
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Great to see our latest Buzz report getting a mention in Kidscreen! If you haven't seen this yet, and would like to, please get in touch. It is packed full of insights, from media consumption, to hobbies, books and finances.
New trends emerging among tweens/teens in the UK include getting fit and chilling out with some low-quality videos, according to new data from CHILDWISE Research. https://lnkd.in/eV2E6GaB
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🌟 Exciting News from CHILDWISE Research! 🌟 Our sister company, CHILDWISE Research, has once again partnered with Girlguiding to collect data for their annual Girls' Attitudes Survey! 🙌 This survey sheds light on the thoughts, feelings, and concerns of young girls across the UK, and we're proud to play a part in this important research. It's a testament to our unique schools panel and the team's dedicated engagement that we are able to reach such a diverse and inclusive sample. Want to understand the youth audience better? 🎯 Discovery & Childwise can help your brand connect with the next generation. Drop us a line to find out more! 💬 Check out the full survey here: Girls' Attitudes Survey
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🌍 #WorldMentalHealthDay🌍 As we mark World Mental Health Day, it’s important to recognise the ongoing challenges that children and younger people are facing. Let’s encourage and support positive routines and remind young people that taking care of their mental health is just as important as physical health. How are you promoting well-being among the young people in your life? 🌱 #MentalHealthMatters #Wellbeing #SelfCare
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Not long to go now until the release of the latest CHILDWISE Buzz report, so here's a sneak peek of one of our qualitative case studies. If you are interested in uncovering more about what our kids are talking about, and the key trends and brands that are having an influence in their lives, then this is the report for you. Buzz comprises a representative survey of over 1,200 children aged 7-17, with supplementary qual insights. Please get in touch directly for more info, or to secure your copy!
Exciting news from our sister company - CHILDWISE! If you are interested in an up to date take on the key trends happening for kids today, this really is the report you need:
Do you know your skibidi from your sigma, or your brainrot from your doom-scrolling? Our latest Buzz report is now available - uncovering the latest trends among 7-17s, tracking their brand choices over time, and getting to the heart of what they're engaging with and talking about. If you aren't already subscribed, and would like a copy, please get in touch.
A big thank you to Arianna Zampognaro, our recent intern, for sharing this feedback! 🙌 "𝘛𝘩𝘳𝘰𝘶𝘨𝘩𝘰𝘶𝘵 𝘮𝘺 𝘪𝘯𝘵𝘦𝘳𝘯𝘴𝘩𝘪𝘱 𝘢𝘵 𝘋𝘪𝘴𝘤𝘰𝘷𝘦𝘳𝘺, 𝘐 𝘸𝘢𝘴 𝘧𝘰𝘳𝘵𝘶𝘯𝘢𝘵𝘦 𝘵𝘰 𝘣𝘦 𝘱𝘢𝘳𝘵 𝘰𝘧 𝘢𝘯 𝘪𝘯𝘤𝘳𝘦𝘥𝘪𝘣𝘭𝘺 𝘸𝘢𝘳𝘮 𝘢𝘯𝘥 𝘸𝘦𝘭𝘤𝘰𝘮𝘪𝘯𝘨 𝘵𝘦𝘢𝘮 𝘵𝘩𝘢𝘵 𝘮𝘢𝘥𝘦 𝘮𝘦 𝘧𝘦𝘦𝘭 𝘤𝘰𝘮𝘧𝘰𝘳𝘵𝘢𝘣𝘭𝘦 𝘢𝘯𝘥 𝘴𝘶𝘱𝘱𝘰𝘳𝘵𝘦𝘥 𝘧𝘳𝘰𝘮 𝘵𝘩𝘦 𝘷𝘦𝘳𝘺 𝘣𝘦𝘨𝘪𝘯𝘯𝘪𝘯𝘨. 𝘛𝘩𝘦𝘺 𝘵𝘰𝘰𝘬 𝘵𝘩𝘦 𝘵𝘪𝘮𝘦 𝘵𝘰 𝘴𝘩𝘰𝘸 𝘮𝘦 𝘩𝘰𝘸 𝘢 𝘱𝘳𝘰𝘫𝘦𝘤𝘵 𝘶𝘯𝘧𝘰𝘭𝘥𝘴 𝘧𝘳𝘰𝘮 𝘴𝘵𝘢𝘳𝘵 𝘵𝘰 𝘧𝘪𝘯𝘪𝘴𝘩, 𝘢𝘯𝘥 𝘦𝘯𝘤𝘰𝘶𝘳𝘢𝘨𝘦𝘥 𝘮𝘦 𝘵𝘰 𝘤𝘰𝘯𝘵𝘳𝘪𝘣𝘶𝘵𝘦 𝘮𝘺 𝘰𝘸𝘯 𝘪𝘯𝘴𝘪𝘨𝘩𝘵𝘴 𝘥𝘶𝘳𝘪𝘯𝘨 𝘣𝘳𝘢𝘪𝘯𝘴𝘵𝘰𝘳𝘮𝘪𝘯𝘨 𝘴𝘦𝘴𝘴𝘪𝘰𝘯𝘴, 𝘮𝘢𝘬𝘪𝘯𝘨 𝘮𝘦 𝘧𝘦𝘦𝘭 𝘭𝘪𝘬𝘦 𝘢 𝘷𝘢𝘭𝘶𝘦𝘥 𝘮𝘦𝘮𝘣𝘦𝘳 𝘰𝘧 𝘵𝘩𝘦 𝘵𝘦𝘢𝘮. 𝘕𝘰 𝘮𝘢𝘵𝘵𝘦𝘳 𝘩𝘰𝘸 𝘣𝘶𝘴𝘺 𝘵𝘩𝘦𝘺 𝘸𝘦𝘳𝘦, 𝘵𝘩𝘦𝘺 𝘸𝘦𝘳𝘦 𝘢𝘭𝘸𝘢𝘺𝘴 𝘵𝘩𝘦𝘳𝘦 𝘵𝘰 𝘩𝘦𝘭𝘱 𝘸𝘪𝘵𝘩 𝘢 𝘴𝘮𝘪𝘭𝘦. 𝘐 𝘤𝘰𝘶𝘭𝘥𝘯’𝘵 𝘩𝘢𝘷𝘦 𝘢𝘴𝘬𝘦𝘥 𝘧𝘰𝘳 𝘢 𝘮𝘰𝘳𝘦 𝘴𝘶𝘱𝘱𝘰𝘳𝘵𝘪𝘷𝘦 𝘢𝘯𝘥 𝘬𝘯𝘰𝘸𝘭𝘦𝘥𝘨𝘦𝘢𝘣𝘭𝘦 𝘨𝘳𝘰𝘶𝘱 𝘰𝘧 𝘱𝘦𝘰𝘱𝘭𝘦 𝘵𝘰 𝘭𝘦𝘢𝘳𝘯 𝘧𝘳𝘰𝘮! 𝘐 𝘸𝘪𝘭𝘭 𝘣𝘦 𝘧𝘰𝘳𝘦𝘷𝘦𝘳 𝘨𝘳𝘢𝘵𝘦𝘧𝘶𝘭 𝘧𝘰𝘳 𝘵𝘩𝘦 𝘦𝘹𝘱𝘦𝘳𝘪𝘦𝘯𝘤𝘦 𝘢𝘯𝘥 𝘪𝘯𝘴𝘪𝘨𝘩𝘵𝘴 𝘐 𝘨𝘢𝘪𝘯𝘦𝘥 𝘥𝘶𝘳𝘪𝘯𝘨 𝘮𝘺 𝘵𝘪𝘮𝘦 𝘢𝘵 𝘋𝘪𝘴𝘤𝘰𝘷𝘦𝘳𝘺." It’s inspiring to see new talent drive our projects forward and bring fresh perspectives to the team. Thank you Arianna for your hard work and enthusiasm! We can’t wait to see where your journey takes you next! #Internship #teamwork #CareerGrowth
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Not long to go now until the release of the latest CHILDWISE Buzz report, so here's a sneak peek of one of our qualitative case studies. If you are interested in uncovering more about what our kids are talking about, and the key trends and brands that are having an influence in their lives, then this is the report for you. Buzz comprises a representative survey of over 1,200 children aged 7-17, with supplementary qual insights. Please get in touch directly for more info, or to secure your copy!