MTM

NEW POD EPISODE🎙️ In the latest episode of Byte Club, Michael Underhill interviews Rui S. Campos, a product leader with experience at Ocado, Gatwick Airport, Vodafone, and CGI. They discuss Rui's career path, the evolution of product management, the rise of #AI and its impact on software development, and the challenges and opportunities of working with both software and hardware. Watch the full epsiode here: https://lnkd.in/eKPvcKma #byteclub #developer #dev #devconsultancy

Are you at the Media Research Group (MRG) conference today? Because we are! Each year we look forward to this wonderful event and learning from all the incredible speakers. This year, we will also be supporting our very own Morgan Burgess who will be co-presenting with our client Raffaella Stratta to discuss this year’s #WhyWeWatch project, which explores how the explosion of user-generated content has reshaped viewers' standards of quality and engagement 🤳 See the full report here: https://lnkd.in/dQwgUjZ6 If you’re there too, come and find us and say hi! #mrg #whywewatch

Whenever there is a seismic shift in society, such as Trump’s re-election to the White House a couple of weeks ago, there is endless soul-searching to make sense of consumer attitudes and forecast the implications for the coming years. To better understand this seismic shift, we revisited our Cultural Insights report, titled ‘The Great Unwokening’, from earlier this year, which identified the growing gender divide and rise of more traditional, sometimes conservative, ways of life. Our report identified several key trends to help brands forge a new ‘gender alliance’ over the coming years. Check out this month’s Trends Snapshot for a re-cap on the report and guidance on how to navigate these uncertain global times. #genderdivide #culture #trends #elections

What an incredible week at Product Design Week ! We’re so proud to have spoken at such an inspiring event and even prouder of our own Michael Thompson and Eva Muhr, who took the stage at UX Live to share insights on what streaming services can teach us about #UX design: 📺 Tackling choice paralysis—why we freeze up with too many options and the clever hacks users deploy to beat it. 📺 Using image-based discovery to guide users visually, with minimal labels and maximum impact. The week was packed with fascinating talks from across the industry, like: 👉 Ryan Robert K. on Literalism in Digital Design, where he highlighted how sticking to the basics—efficiency, simplicity, and user familiarity—can often trump conceptual reinventions. 👉Kevin Stewart eye-opening session on How to Innovate Out of a Recession, showing how constraints have historically led to the most ground-breaking ideas and why now is the time to seize opportunities—especially with the rise of #AI. A huge thank you to the amazing team at UX Live! who organised this week of bold ideas and fresh inspiration. If you have any questions or would like to hear more about our key-note speech, get in touch! #PDW24

What's brewing in the tech world? ☕️ Tune in to Episode 3 of Byte Club to find out. Michael Underhill our resident podcast host and Head of Developer Consultancy here at MTM, speaks to Rui S. Campos (Ex-Ocado, Gatwick and Vodafone), dropping next week! 🔥 A sneak peek of what's to come... #byteclub #dev #developerconsultancy #devpodcast

Welcome to the team Chris Pruce! 🥂 We're so happy to have you on board! A quantie with a love of behavioural science and true crime - what's not to love!? Has anyone else seen The Jinx? 👀 #newjoiner #welcometotheteam

Tired of guessing what your users want? In-situ testing provides the real-world insights you need to: 👉 Enhance user experience 👉 Optimise product design 👉 Boost user engagement 👉 Drive business growth Learn from Helen Wright, how we're transforming the way brands connect with their audience. #UserExperience #ProductDesign #DigitalMarketing #Innovation

On Friday, the Department for Culture, Media and Sport released a new report titled "The Future of TV Distribution," which we co-authored and contributed to as research and insight partners. The report indicates that, based on current trends, 95% of UK households will have the capacity to watch TV over the internet by 2040. However, 5% of UK households (equivalent to an estimated 1.5 million people) will still rely on traditional linear broadcasting at that point unless intervention is taken. Our Head of Strategy, Rob Collier, commented on the report: "While access to IPTV is set to approach universality in the next decade, the report highlights the sizeable group that will — without support — remain reliant on broadcast TV and lacking the benefits of IPTV." He added: "As with the move from analogue to digital over a decade ago, there are a raft of considerations and ramifications for the entire TV ecosystem to navigate as we shift towards IPTV." Thank you to all of those who covered the news, here is the most recent piece of coverage from The Media Leader UK: https://lnkd.in/ekf76w9z If you have any questions, please don't hesitate to get in touch! #futureofTV #TL

We’re in our brand power era, and it’s here to stay.    Last week, a report we produced for CNN titled "Brand Power: Strategies for Instant Impact and Future Growth" was released into the world! It looks at why brands everywhere are doubling down on brand marketing, and shares practical tips for making these strategies work in real campaigns.   What to know what the data revealed? Hear what senior consultant and project lead, Imogen Nightingale, has to say about the findings:   👉 Brands put brand marketing first: Always-on investment in brand set to surge next year for lasting impact. 👉 Brands go global: As audiences connect across borders, advertisers shift budgets to build a unified worldwide presence. 👉 International news media boosts brand credibility – Ads placed alongside major global news events don’t diminish brand sentiment; instead, they elevate brand prestige and trust.   To find out more and get your own copy of the report, keep reading…   A huge thank you to the team at CNN: Jo Tenzer, Jacqueline Tung, James Spellins and Oliver Barter for choosing MTM as your research partner.   #thoughtleadership #brandpower #cnn

MTM's Morgan Burgess joins Google, IAB UK's CMO James Chandler and Raffaella Stratta on the YouTube Festival Spotlight x IAB UK Podcast, to unpack some of the most intriguing findings from the project Why We Watch report, which explores how the explosion of user-generated content has reshaped viewers' standards of quality and engagement 🤳 Pick your link below to learn more, including what quality content means today and how it literally lights up people's minds. Also, get Morgan’s take on why the Netflix show ‘Nobody wants this’ has been such a hit, and it’s not the reason you might think…(ahem Seth Cohen) Watch 👀 https://lnkd.in/e3XeQb9V Listen👂https://lnkd.in/e8CCWhXu #whywewatch #reinventingquality #qualityjustgotpersonal