Drumsheds

Incredible to work with you INCA Productions!

SQUID GAME 2 | THE RAVE (Drumsheds, London) Last December, Netflix celebrated the launch of Squid Game 2 by transforming Drumsheds into a multilayered immersive experience. The event featured bespoke digital content, choreographed lighting, and laser displays, while an authentic market celebrated Korean culture. Design & Production: INCA Productions Lighting Design: Renegade Design Photography: Daniel Sims #SquidGame2 #Netflix #Renegade #RenegadeDesign #RenegadeLightingDesign #RenegadeLightAsylum #LightingDirection #LightingDesign #ProductionDesign #ImmersiveExperience

What an event to be a part of! Loved working on the Spotify interactive fan experience for the Netflix's Squid Game Rave at Drumsheds with the team back in December and turning the crowd into the iconic red guards. Many thanks to the wonderful people involved Martin Ocheng, Madison Reinhart, Billie Baier, Sasha Shor, Shaun Horbochuk, Luke Anderton, Bianca Wuta-Ofei and many more 💖 Check out the extended experience we did during Drumsheds's AW24 season: https://bit.ly/3WgnvYz #ImmersiveExperiences #InteractiveInstallation #NetflixSquidGame #MarketingEvents

Squid Game Season 2 racked up 68 million views in its first 3 days of release, reaching No.1 on its weekly non-English-language TV charts in 92 countries.    How did they do it?    Netflix, set a new benchmark for immersive and cultural marketing with an extraordinary 360° integrated campaign. By making brand experience a central pillar of their strategy, they captivated audiences through immersive, real-world activations spanning 10 cities across the globe:    From ‘Squid Game: The Experience’ in New York, and a giant Young-hee doll cruising through Bangkok, to Manila’s Christmas market-turning into a Young-hee playground and the ultimate 'Squid Rave' at Drumsheds in London, these experiences were cleverly designed to create an emotional and physical connection with fans worldwide.    The rich lore of Squid Game gives this IP a strong creative foundation to bring the series' world to life. These unique immersive experiences built around iconic design elements from the show, offered fans a tangible way to step into the brand world, to heighten excitement and build fandom ahead of the highly-anticipated new season.    We’re no strangers to Squid Game— bringing the series to life creatively at Cannes Lions International Festival of Creativity and Advertising Week were some of last year’s highlights. It’s exciting to see Netflix doubling down on experiential marketing, storytelling and technology to create unforgettable audience experiences.    Can they top it for Season 3?    #brandexperience #netflix #squidgame

#Netflix Squid Game 2. Season Launch at Drumsheds An immersive brand experience featuring an incredible show, rave, authentic Korean food, plenty of Squid-Game surprises and The Doll. Our talented team helped to create the immersive sets and manufactured the iconic animatronic doll, Young-hee - a great project to be involved with working with the fabulously creative team at INCA Productions. @setsquarecreative December 2024. @netflixUK @squidgamenetflix #SquidGame2 #manufacturing #setbuilding #talent #eventprofs

Brand experiences like no other: https://lnkd.in/ebVe-MMc

Netflix's Squid Game: The Rave, hosted at Drumsheds. Hire Drumsheds: https://lnkd.in/ezRMCNEf

Incredible event, fantastic work from Daisy-Mae Robb!

Thank you for the feature Exhibition News 🙏

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