FMCG CEO Magazine

What’s worth paying more for? In our first edition of 2025, Tash Walker explores the hidden truths FMCG brands might be missing: https://lnkd.in/ewMECDJS The Mix Global

Welcome to the January issue of FMCG CEO magazine. Our first cover story of 2025 features David Milner who, having transformed Tyrrells, Lily's Kitchen and St Pierre Groupe, now leads modern Italian grocery brand Crosta & Mollica. Here, Milner explores why UK grocery retail still lags behind Europe in embracing frozen food’s full potential. This edition also spotlights fractional leadership with Sara Daw, global growth with Nicola Thomas, e-commerce investment with Arun Arora and Neil Baker's insights surrounding ‘farm to fork’ efficiency.  Ed Steele dissects distinctive brand assets, Alice Rackley bids farewell to barcodes, while Brett Goldhawk unpacks the rise of rejection culture…as only he can. Tash Walker and Anna Hamill delve into premium pricing and ‘true value’. We also meet Eoin Keenan, who turned his personal journey with anxiety into a multi-million-pound CBD business (Goodrays). With another huge year ahead for the packaging industry, we’ve curated 16 pages of related coverage, including expert commentary from NEIL FARMER, Matthew Kay and Sam Stone, plus a comprehensive show preview ahead of Packaging Innovations & Empack in February. Finally, in our Last Word column, Matthew Vohs challenges F&B leaders to champion talent over 50 in the year ahead. Download the Flickread edition here: https://lnkd.in/eU-7Dt-R From all the team, have a very Merry Christmas! Greyhound Box, BCMPA, Easyfairs, Nielsen McAllister, Nulogy, Parkside Flexibles Ltd, The Book Publicist, The Mix Global, Red Setter, Kith&Kind PR, Cimcorp Group, DTM Print, Riggs Autopack Ltd, Spectra Packaging Solutions, PHL Group, Circular Economy Institute, Rhenus Logistics LPR - La Palette Rouge, Harford Control Ltd, IFE Manufacturing,

As the season of goodwill approaches, Paul Anderson-Walsh highlights the power of second chances and unlocking potential through inclusive hiring: https://lnkd.in/eikhFxy2

An increasing number of young people wil not be celebrating Christmas with a festive tipple this year. Here, Alexandra H. from Pion casts a revealing spotlight on the key factors fuelling a generational shift in drinking habits: https://lnkd.in/eDySswV6

The 4th International Sustainable Foods Conference returns between 28th-29th January with a central theme of ‘building pathways to net zero food and drink systems'. FMCG CEO Magazine is thrilled to have partnered with the 2025 event which is set to be their most prestigious to date. Join 450+ attendees for a packed agenda, with key-note speakers including Simon Roberts (CEO, Sainsbury’s), Archana Jagannathan (CSO, PepsiCo), James Mayer (President UK & Eire, Danone), Bas Padberg (MD, Arla Foods), and Andrew Selley (CEO, Bidfood UK). View the full agenda, and speaker line-up here: https://lnkd.in/djPvidkw To register for Sustainable Foods 2025 (using code SFFMCGCEO10 for 10% off the ticket price), visit: https://lnkd.in/eU6pp3dS

From PepsiCo and Stella Artois, to Elmlea and Weetabix, Elizabeth Quach demonstrates how brands have been using major sporting events - and Out of Home advertising - to score new audiences: https://lnkd.in/eGtyq57h #marketing #OOH

With another short-lived summer behind us and snow about to fall, attention has turned towards the golden quarter - and beyond. In our latest edition, Matthew Kay explores the latest immersive storytelling trends that are set to woo consumers this Christmas: https://lnkd.in/eu9P58k6 Greyhound Box #packaging #marketing

Frozen food is a force for good - but could the industry make even greater environmental strides by raising the standard -18°C temperature for storage? In our latest edition, British Frozen Food Federation CEO Rupert Ashby outlines the sustainable benefits that would flow from such a move but warns, it’s not a simple switch: https://lnkd.in/e5yv5SH9 #fmcg #frozen #frozenfood

In our latest publication, Jay Topham explores what the energy drink sector might learn from supplement brand innovators, like MOJU, in their quest to connect with today’s health-conscious Gen Z consumers. https://lnkd.in/eAEz45K6 #brands #marketing

“Creating this campaign wasn’t just about thinking outside the box: it was about starting from a place where the box does not exist.” In our latest edition, Thirst's Matt Burns discusses his team’s latest work with the Bruichladdich Distillery Company who continue to shake-up category conventions in whisky: https://lnkd.in/eaWZG4b5 #marketing #whisky #brands #fmcg