Grad Girl Marketing

Let's dive into this week's Top Marketing Campaigns… with Grad Girl 😊 Brands mentioned include: Amelia Dimoldenberg, Bumble Inc., Oh Polly, Laura Mercier, Superdrug, Maybelline New York and Fenty Beauty. What is your favourite marketing campaign of the week? Let’s discuss in the comments 💛

you can call me ✨fairy godmother✨ no but seriously who can relate because - best. feeling. everrrr 💖

Grad Girl Galentines Event → complete🥳👯💖 120 guests. The cutest & most wholesome night. 5 dreamy brand partners. Last night, I hosted 120 marketing girlies from the Grad Girl Marketing community for a fun evening of celebrating Galentines & making new friends. A BIG thank you to the best brand partners: 💄 Rimmel & Max Factor (Coty) for hosting a glam station with shade matching, LOTS of gifting & giving expert career advice -thank you Eurydice Shin and Lisa Nguyen <3 🍹 XOXO SODA for the providing the tastiest soda and the cutest "make a glitter drink" station! -thank you Miri(Misato) I. <3 🍩 Dunkin' for sponsoring the yummiest heart shaped donuts 🥗 Pollen + Grace for providing the tastiest ready meals + hosting quizzes + gifting (for the 2nd time, and we loved it!!) -thank you Katherine Hambrier Victoria Barkle <3 😍 Icebox - Ice Specialist for the coolest ice sculpture & Grad Girl branded ice cubes (literally WOW) -thank you Frida García Flores <3 + we also had the cutest friendship bracelet making activities!!! Can we do it again already? 🥰

I QUIT my job one year ago!!!!! 🥳💗🥰 Happy 1 year of being full time with Grad Girl Marketing to me <3 Here's what's happened the last year: →grew GGM from 25K to 220K+ across 3 platforms →hosted 4 sold out events in London (5th one tomorrow🥳) →attended 2 brand trips (thank you Adobe & Semrush!!) →worked with my dream freelance clients →named "Influencer of the Month" by Influencer Intelligence →worked with 35+ brands on the best partnerships including Planable, Kate Spade, Twirl, Adobe, Semrush, Modash, Bright Network →reached 1 million likes on TikTok →spoke on multiple podcasts →went viral on TikTok (7.9M+ views on my highest video) →coached 80+ students & grads through 1-1 sessions →invited to and attended Adobe MAX in London for 2 days →hosted a Black Friday webinar with Semrush →launched my very own series of Top Marketing Campaigns that I’ve been posting every single Monday for a year →received PR from my favourite brands (younger me is screaming🥺) →got the chance to work with amazing brand partners on IRL events like Papier, Rimmel, XOXO Soda, Pollen & Grace & more →made unlimited virtual friends <3 My first year being full time self employed was INSANE. I’ve worked every single weekend since quitting my job, 12 hour+ days most of the time but I wouldn’t change it for anything 💗 PS - if you've made it to the end.... GRAD GIRL MEMBERSHIP IS COMING SOON <3 →join the waitlist in the comments xx

Let's dive into this week's Top Marketing Campaigns… with Grad Girl 😊 Brands mentioned include: Rare Beauty, LolaVie, Huda Beauty, Huda Kattan, Kraft Heinz, DECIEM | THE ABNORMAL BEAUTY COMPANY and E.L.F. BEAUTY What is your favourite marketing campaign of the week? Let’s discuss in the comments 💛

The hottest of trends: Galentine's events for communities are THE move for brands in 2024 💕🥂✨ Brands are tapping into this much-loved celebration of female friendships, and I can’t get enough of it… Galentine’s marketing 💖 AND according to event trends, community-driven activations are thriving, with brands creating unforgettable IRL and digital experiences to foster deeper connections. And the brands that are doing it best? → Rare Beauty X LolaVie - Galentine's day with sweet treats, sneak peaks, photobooths and a girl's movie night 💕 → Prada Group - A stylish Galentine’s photo-booth activation, perfect for capturing the moment with your besties 📷 → LANEIGE U.S. - A dreamy Galentine’s Donut Shop experience featuring pink-themed treats, mixing experiential and sensory marketing 🍩 →And finally Grad Girl Marketing Galentines happening this Wednesday 🥰 Feel-good, community-driven, and totally on trend—brands are making Galentine’s a marketing moment 💌 Which brand did Galentines BEST? Let’s discuss in the comments 💖

GGM Breakdown: How MESHKI Won The Internet 💖💅🤩✨💋 From a niche Aussie label to a global fashion powerhouse, Meshki has mastered the art of becoming the IT girl brand. Here’s how they did it: 👯♀️ Creating a cult-like Community  👀 Trend-jacking, the Meshki way  😍 Giving us all the pretty Aesthetics 💋 Popular Celebrity Looks 💗 Their very own Meshki Muses Their captions? Iconic. Their visuals? Instantly recognisable. Their tone? Unapologetically bold. The result? A brand that’s everywhere without feeling overexposed 😍 I'm OBSESSED with Meshki - tell me about your thoughts in the comments 👀💖 #AD #MeshkiPartner 

Did someone say FREE online marketing courses in February? 👀 Grad Girl did! 🤗💓 Marketing is an ever-evolving industry, and we recommend students and marketers alike to continue to learn, up-skill and gain a well-rounded understanding of marketing fundamentals 💻 The courses below vary from AI, influencer marketing, PR, social media marketing, UGC and more, and the best thing is, they are all FREE ⬇ 💻 Comment below and let me know if you've completed any of these courses or if you have any recommendations! Let's all up-skill and learn in February and be the best versions of ourselves this year! 💓

Let's dive into this week's Top Marketing Campaigns… with Grad Girl 😊 Brands mentioned include: indē wild, Glow Recipe, SEPHORA, Charlotte Tilbury Beauty, Abbode, NYX Professional Makeup and L'Oréal. What is your favourite marketing campaign of the week? Let’s discuss in the comments 💛

marketers 🤝🏻 being their own biggest fan PS - it’s not just me who spends hours admiring their own posts right?