Hi Mum! Said Dad

Personalisation within financial services is no longer a 'nice-to-have'; it’s essential for survival in a rapidly evolving market. In our latest article, Matt Diffey examines the factors driving that change, breaking down three key challenges that can derail efforts to create the perfect personalised strategy. For more information on personalisation, download our Playbook here: https://lnkd.in/eVzNvbBP

Continuing our Personalisation in Financial Services Mini Series, we’re turning our focus to Insurance! In a market where customers can compare and switch providers with ease, how can insurers combat rising churn and build lasting loyalty? In this article, our Senior Strategist, Felicity Walsh explores how personalisation holds the key to retaining customers, adding value beyond price. #insurance #personalisation #financialservices

Continuing our Personalisation in Financial Services Mini Series, we’re diving into Wealth Management! As wealth management adapts to meet the expectations of younger, digitally savvy clients, how can firms maintain that all-important personal touch? In this article, our Senior Strategist Felicity Walsh delves into how wealth management firms can harness technology to create client-first experiences that still feel personal - at scale. #wealthmanagement #personalisation #financialservices

We're excited to introduce our Personalisation in Financial Services Mini Series! Kicking off with Building Societies, our Senior Strategist, Matt Diffey, explores the unique challenges they face when designing personalisation strategies —along with simple, actionable principles to get started. Check out how to maximise the mutual model below 💛 #buildingsocieties #personalisation #financialservices

Hyper-personalisation can be incredibly effective in deepening customer relationships, but as L.E.K. Consulting Partner Chuck Reynolds  highlights, it has to be hyper-accurate. Our Personalisation Playbook shines a light on the risks of misguided personalisation, providing actionable insights to avoid common pitfalls and unlock its full potential. Click through to download your copy of the Playbook here: https://lnkd.in/eVzNvbBP

Fertility treatment is complex and deeply personal, requiring both precision and empathy. We partnered with Care Fertility to create a solution that reduces admin, allowing clinicians to focus on what really matters – their patients' emotional and physical well-being. Discover how a design thinking approach enhanced processes and patient care here: https://lnkd.in/ejKBUhi3 L.E.K. Consulting Katya Zubareva Amy Barrie Hannah Newby Craig Wills Kathryn Berrisford

With nearly 40 million UK customers falling into the ‘advice gap,’ many turn to overwhelming, generic, and often confusing financial advice online to start their investment journey. We teamed up with a leading financial services firm to change that — creating a personalised investment education tool that delivers only the most relevant and tailored content based on each user’s financial knowledge and circumstances. Check out the full details of our work here: https://lnkd.in/enj-PMbT And for more insight into how to design winning personalised strategies, download our Personalisation Playbook here: https://lnkd.in/eVzNvbBP

As businesses race to implement the perfect personalised experiences for their customers, we’ve developed our Personalisation Playbook! With contributions from industry experts and insights from a survey of 100 UK customers, our report investigates why 85% of businesses claim to be delivering personalised experiences, while only 60% of consumers agree. Our playbook uncovers the reasons behind this disparity and provides actionable insights to help businesses better align their strategies with consumer expectations. Click through to download a copy here: https://lnkd.in/eVzNvbBP

We’re excited to announce the launch of the Hi Mum! Said Dad Personalisation Playbook! Personalisation is shaping the future of digital experiences across all sectors, yet key questions still remain unanswered. Our playbook dives into the challenges and opportunities businesses face, offering practical principles to help navigate the complexities of personalisation with confidence. A huge thank you to our contributors, Chris Wilkinson, Mark Gerban, Jason Craker, Dave Priestley, Chuck Reynolds and Neil Mittal for their invaluable insights. Click through to download your copy of the Playbook here: https://lnkd.in/dc7na5rS 

June was buzzing with tech events across London, the latest being MoneyNext's Banking Transformation Summit.  Featuring over 250 speakers from across the financial services landscape, the Hi Mum! Financial Services team soaked up a plethora of panel discussions exploring the most exciting advancements, and pressing challenges, in our space. Erin Gibbons & Lizzie Rowland share their key takeaways from the two days, focusing on personalisation, customer-centric design & how external players are driving innovation in financial services.