IMG

AI: Personalization, not personality. The next era of viewership will see broadcasters inherently understand consumer preferences and serve them directly, and individually. Find out why this is important, and how this will impact the industry through IMG's Digital Trend Report. Read trends now: https://bit.ly/4eLlQkh #IMGDigitalTrends #DigitalTrends #Insights

Faster. Forward. Fearless. Congratulations to our partners, MotoGP™ on their bold and dynamic rebrand. This iconic sport has always been about innovation, adrenaline and pushing the limits – this new identity represents that perfectly. As MotoGP continues to push boundaries and captivate fans worldwide, we’re proud to stand alongside them on this exciting journey into the future.

Phones still reign, but 2025 starts the true age of wearables. Snap, Meta, Microsoft and Apple are increasing their investment in tech that attempts to integrate into our lives and onto our bodies. As consumers screen time decreases, digital connections are becoming more permanent, through wearable devices. Want to learn more? IMG's Digital Trends Report 2025 is available to review here: https://bit.ly/4eNCDDc #IMGDigitalTrends #DigitalTrends #Insights

There is no second screen. Sports have to win on two screens at once. Time to rip up the rule book on what is considered the primary, and secondary screen. Sport dominates the big screen. But our phones dominate our attention. Televisions are no longer anyone's primary viewing platform, Smartphones have that crown. Want to know how this impacts the industry, and potentially your business? View the trends now: https://bit.ly/3V17aq6 #IMGDigitalTrends #DigitalTrends #Insights

Paying tribute to a true legend of the sport. Rafael Nadal brought down the curtain on an illustrious career at the Davis Cup last night. In honor of Nadal’s retirement, Nike released a stunning commercial, detailing a legendary career of one of the best to ever step foot onto the court. IMG proudly supported The Director Studio in the creation of this moving piece, licensing footage from our Wimbledon and Roland-Garros video archive.

IMG's Digital Trends Report 2025! 📢 The sports industry is changing fast. This year’s predictions from IMG's digital experts explore how D2C strategy is pivoting from non-premium content to gamification, the notion that there is no ‘first’ and ‘second screen’, and the true age of wearables – among others. We’ve analysed the biggest digital shifts for the upcoming year so you don't have to. View the trends now: https://bit.ly/4fym13n #IMGDigitalTrends #DigitalTrends #Insights

The future of sports is Digital! Featuring insights and analysis from IMG’s global team of digital experts, discover the key trends shaping the sports industry and what they mean for you and your business. IMG's Digital Trends Report 2025 is live. View the trends now: https://bit.ly/3ZekslH #IMGDigitalTrends #DigitalTrends #Insights

IMG's Digital Trends Report 2025 is here! Explore the technologies and developments that will shape the sports media landscape for rightsholders over the next 12 months. What opportunities and threats might your business face? What implications could the sports industry face as a result of AI? Dive in to find out: https://bit.ly/4fXjRKN #IMGDigitalTrends #DigitalTrends #Insights

Dive behind the scenes to see how and why IMG's Digital Trends Report is established each year and meet some of the experts behind the insights. Big thank you to Lewis Wiltshire, Charlie Beall, David Brake, Milli Thornton, Taylor Jane McCarthy, Stephanie Bulfin and Iain Liddle for giving us a trends teaser before the report is launched. If you'd like to hear more from the team, an extended cut is available here: https://lnkd.in/eZuwT2Hm #IMGDigitalTrends #DigitalTrends #Insights

Senior Vice President of Tech & Operations, James Clement, took the stage at the Broadcast Sport Summit last week to discuss the evolution of sports broadcasting in 2024. During an insightful conversation, the panel emphasized the shift from traditional linear TV to a more personalized, multi-platform approach, the importance of storytelling in sports content, and highlighted the need for broadcasters to adapt to changing viewer habits, as younger audiences consume highlights over full matches. Addressing the role of automation in enhancing content delivery, James explained, “Providing we protect that storytelling, we can make it easier for people to tell the story, to spend less time doing search and recovery and index. We want to be able to get that content to the people who know how to tell the story as quickly as possible, so they’ll be able to share it.”