Jaywing

Our Sheffield office just got a whole lot brighter! 🌟   Last week we had the pleasure of working with local painter, Ben PMA, on a sign to celebrate our partnership with Yorkshire Tea & Taylors Coffee ☕ 🎨   Watch below to see how he did it and make sure you check out our latest press release to find out more: https://lnkd.in/eNwiPdiW Bettys & Taylors of Harrogate ❤️

Meet Tom Lines – Copywriter Extraordinaire, Table Tennis Champion (Ranked 95th in York), and the only person to begin a successful job application with “I Haven’t Killed Anyone.”   He’s penned brochures for luxury cars, written blogs for Ainsley Harriott, and somehow survived Anne Robinson’s glare in a “Weakest Link” sudden-death playoff. (Runner-up, but we’re giving him full points for trauma. 😬)   Not content with leading the copywriting squad at Jaywing, Tom’s also a podcaster, author of seven children’s books, and proof that failing spectacularly at account handling might be the best career move you never planned.    "Success = making good work and having fun doing it". No arguments here, Tom. Enjoy getting to know Tom here: https://lnkd.in/dnQ9u9vR

We’re thrilled to announce two fantastic additions to our senior leadership team, strengthening our digital and strategy capabilities as we accelerate our growth plans. ⭐Chris Callaghan, UXMC joins as Head of Digital, bringing over 20 years of experience in UX and digital performance. A true industry leader, his passion for advancing the UX community through mentorship, talks, and published works makes him an invaluable asset to our team. ⭐Becca Tredget joins as Strategy Partner, with deep expertise in brand and performance strategy, audience insights, and data-driven channel planning, Becca will lead our growing strategy team reflecting the agency's commitment to be the most inspirational and valuable strategic partner to our clients. Read more about our new appointments here: https://lnkd.in/ecneXZyC

How do you train AI to be smart, safe, and on-brand? Our very own Joe Crawforth, Head of Research and Development at Jaywing, shares his expertise with The Drum on why keeping a "human in the loop" is crucial for generative AI. From building guardrails to ensuring brand safety, the conversation highlights how human insight is shaping the future of AI. At Jaywing’s Accelerator Lab, we live and breathe this philosophy. Our team blends AI innovation with human expertise to deliver smarter, safer, and more impactful solutions for our clients. You can read the full article by Oscar Quine here:  https://lnkd.in/ewYCXPqF

What a fantastic evening at the Prolific North Tech Awards last night! While we didn’t take home the win in our category, we’re incredibly proud to be nominated as a finalist in such a competitive field. The standard of entries was truly remarkable, and it’s an honour to be in the same company as so many industry leaders. A huge shout-out to the team, including Ryan Dean – Organic Media Director, Joe Crawforth – Head of Innovation and Development, and Chris Langan – Creative Content and Media Delivery Director, who represented Jaywing at the event. This nomination highlights the exceptional work we’re doing, particularly with our recent launch of Comprehend and the ongoing success of our Accelerator Lab, which has been driving innovation for years. Our Accelerator Lab has already achieved numerous accolades, from Data-Driven Excellence awards to Innovation Champion recognition, celebrating our dedication to delivering measurable results and advancing the field of AI in marketing. The shortlist has been placed centre stage in our expanding trophy cabinet - take a look https://lnkd.in/ekhBVcEh

⭐ 414% increase in clicks for Space Station Self Storage Birmingham page ⭐ 200+ new keyword rankings for Mobiles.co.uk It’s no wonder Comprehend, Jaywing’s proprietary AI content optimisation tool, has been shortlisted for the Tech Innovation of the Year Award at the Prolific North Tech Awards 2024 this evening. This recognition highlights the innovative work happening within Jaywing’s Accelerator Lab - where AI, creativity, and data science come together to solve real-world marketing challenges and deliver measurable success for our clients. Designed to boost both paid and organic performance, Comprehend uses AI to evaluate content relevance and authenticity, helping brands deliver more impactful, authentic messaging. Read the full story on how Comprehend is making waves 👇 https://lnkd.in/ePc2y9hV

This month, Kira Donovan joined us from Content Creatives.   Content Creatives is a scheme set up by SharpFutures and Channel 4, where trainees learn about digital media and content creation, and then take a 16 week placement with a media production team or marketing agency. It’s an initiative which is very close to the hearts of our Jaywingers.   Kira will gain experience in producing digital content, and learn about the world of Marketing, SEO, PPC and Social Media. She is excited to help produce video content, write blogs, and drink lots of Yorkshire Tea with the team!

Today, our fantastic People leader Amelia Johnson MCIPD is at The Queens Hotel for the finals of the People Leader of the Year award, with Yorkshire Excellence in HR Awards. Amelia has been a driving force behind major transformation and change within Jaywing, and we’re glad she’s getting the recognition she deserves by reaching the finals of such a prestigious award.    Best of luck Amelia!

5 ways to identify hidden fraud vulnerabilities 👇 From social media-driven scams to account takeovers, the gaps in your defences might be wider than you think. Our new eBook, "Uncovering Hidden Vulnerabilities: The Key to Robust Fraud Prevention," reveals where fraudsters are most likely to strike and what you can do to stay ahead. 📕Download the eBook today and get practical strategies for: 🟡Identifying hidden vulnerabilities 🟡Leveraging AI and machine learning to boost fraud prevention 🟡Strengthening your fraud defences for the long-term Get your copy here 👉 https://lnkd.in/eTBPFAFQ #fraudprevention #creditrisk

Your next big opportunity could be right around the corner...    Jaywing is recruiting an Account Executive to support the Client Services team and work with some of our agency’s biggest clients. Read more in the full job description here: https://lnkd.in/eAT-VVjN To apply, just send your CV and a cover letter to hello@jaywing.com