Kallure

In today’s market, consumers expect more than great products they want transparency, sustainability, and ethics. For PR professionals, this shift is an opportunity to spotlight purpose-driven ingredients and their impact. Brands integrating sustainable sourcing, upcycled materials, and fair-trade practices aren’t just meeting demand they’re setting the narrative for responsible beauty. The shift reflects a deeper connection to consumer values. It’s not just about beauty; it’s about responsibility and impact.💡 PR can amplify these efforts by crafting stories that align brand purpose with consumer values, building trust and loyalty. How is your brand embracing this new movement? Let’s discuss!👇 #PurposeDrivenPR #Sustainability #EthicalBranding

Why do some Campaigns Miss the Mark? Ever come across a campaign so off-target you wonder, How did they miss the mark that badly? The missing ingredient in many of these cases is one simple yet powerful word: authenticity. In the world of PR, even the most detailed planned campaigns can fail if they overlook authentic connection. Too often, brands invest all their resources into eye-catching visuals, popular trends, or using the latest tech only to fall short on results. Why? Because they didn’t take the time to truly understand and resonate with their audience. Authenticity is the bridge between your message and your audience’s values and beliefs. It’s the foundation of trust and should never be overlooked. Authenticity can’t be faked or rushed it requires understanding your audience deeply, staying true to your brand’s voice, and building genuine connections. True engagement happens when people see themselves reflected in your story. Next time you’re planning a campaign, ask yourself: Does this feel real? Would our audience see themselves in this story? Because the truth is, the campaigns that connect on a human level are the ones that drive real impact and lasting success. What’s a campaign you’ve seen recently that nailed authenticity? Let’s discuss below! 👇 #AuthenticityMatters #BuildingConnection #PRInsights #Authenticity #BrandConnection

Kallure’s Top Tips for PR Professionals: Event & Campaign Planning & Media Outreach 🔑 At Kallure, we’ve worked on numerous events and campaigns, and one key factor to success is strategic planning there are key things to consider when undergoing this planning stage and here's ours: Targeting the Right People: Research and think outside the box to identify the right individuals to partner with or invite. The more tailored and thoughtful your outreach, the better the outcome. Understand Your Client’s Vision: Build genuine, transparent relationships with your clients. By deeply understanding their goals and values, you can create an event or partnership that truly reflects their brand and mission. Tell Their Story with Authenticity and Purpose: Craft narratives that resonate and align with your client’s core message. Being authentic is key to connecting with your audience. At Kallure, we specialise in helping brands amplify their reach and build lasting relationships. Let us support you in driving success for your next event or campaign! Visit our website for more: https://lnkd.in/eQzxXTDP #EventPlanning #PRTips #MediaRelations #JournalistOutreach #EventPitching #PublicRelations #BrandStrategy

Kallure was honoured to manage the PR for New York artist Banko’s debut solo exhibition, Colors of Wheat, in the heart of Mayfair, London. We curated a tailored guest list for the night and secured a collaboration opportunity with the exclusive private members’ club, The Modernists. We aimed to showcase Banko’s extraordinary talent by engaging the right audience and generating excitement around this milestone in his artistic journey. The exhibition was incredible, with Banko’s remarkable work leaving a lasting impression on everyone who attended. We’re thrilled to have been part of this incredible moment and look forward to more exciting collaborations in the future! #Kallure #ArtExhibition #Banko #MayfairArtScene #CuratedEvents #PR

The holiday season has finally arrived and we are seeing many brands stepping up with campaigns that celebrate the festive spirit but also spread important messages of empowerment, togetherness, and generosity 🎄✨ Here are a few that have caught our attention: 1. Boots UK launched its 2024 holiday campaign featuring Adjoa Andoh as a vibrant Mrs Claus, leading a team of beauty elves to highlight gifts from brands like Bubble Skincare, E.L.F. BEAUTY and LANEIGE. The playful ad, created by VML and directed by Dave Meyers, at the end Mrs Claus reminds us with a wink: “You thought it was all him?” 2. FatFace captured the heart of family traditions with a touching story about a beloved cardigan passed around throughout the year, showing how a simple gift can bring everyone closer. By the next Christmas, every family member receives their own cardigan, perfectly embodying FatFace’s ‘Made for Life’ ethos. 3. Chelsea Football Club and CHELSEA FC FOUNDATION are making a real difference this Christmas, working with charities to tackle homelessness across London. They’ve called on fans and local residents to donate warm clothing, ensuring those in need are supported this winter. These campaigns remind us of the power of storytelling and community. Which festive campaign has caught your eye this season, let us know ⬇️ #HolidayCampaigns #Creativity #FestiveSeason #prcampaigns

Top Wellness Tips from Kallure's Event Last week at Kallure’s wellness event, we had inspiring discussions about mental health and self-care. Here are some of the top tips shared by our incredible panelists to help you prioritize your well-being: 1. Start Your Day with Intention From panellist Aby N'cho: Take a few moments each morning to reflect on your life and what you're grateful for. Breathe deeply and relax. These small moments of peace can set a positive tone for your day and even your week. 2. Move Your Body Physical activity whether it’s running, swimming, or hitting the gym releases dopamine, which can improve your mood and boost your overall health. Regular movement is a powerful way to nurture your mental and physical well-being. 3. Set Boundaries Know when to say no and when to take a break if you’re feeling overwhelmed. Prioritising yourself is essential because you can’t help others or give your best to your business, brand, or family without taking care of yourself first. 4. Be Mindful of What You Put on and in Your Body Skincare experts Dina El Adlani and MANUEL GUERRA reminded us that what we put on our skin and how we treat our skin matters. Your skin absorbs what you apply, so be mindful of the ingredients. Similarly, pay attention to what you eat and drink what you consume impacts your overall wellness. 5. Connect Authentically Who are you beyond your brand or business? Take time to connect with yourself and others in a meaningful way. Try this exercise: Partner with a friend or loved one, and for three minutes, share who you are without repeating the same thing. How does it make you feel? Remember, wellness is a journey what’s one wellness habit that has made a difference in your life? Share your insights in the comments below and let’s inspire one another! #MensMentalHealth #WellnessJourney #SelfCare #MentalHealthMatters #Authenticity #Wellness #Mindfulness #HealthTips #SelfCare #PersonalGrowth

We’re proud to share that our CEO and Founder Shanice Hoo Mills will be a judge for the PRmoment Awards 2025! 🎉 The PRmoment Awards celebrate the best in PR and communications, recognising outstanding work that drives impact, creativity, and innovation across the industry. If you’re a PR agency, freelancer, or part of the communications field take the opportunity to showcase your achievement and gain recognition for your work. Applications are officially open and you can submit your entries now. https://lnkd.in/eRPahRV #Kallure #PRmomentAwards #PRExcellence #ShaniceMills #IndustryRecognition #CommunicationsLeadership

Kallure is proud to have facilitated a strategic media partnership between Tressly and Hairdressers Journal International, amplifying the reach and impact of the Tress Gala 2024 The Tress Gala is a remarkable event that shines a spotlight on the creativity, talent, and excellence of Black hairstylists in the hair industry. Check out the Hairdressers Journal International features, which captures all the highlights and details of this years Tress Gala event. 🔗 Read the full articles here: https://lnkd.in/ecGZwB64 https://lnkd.in/eYZkNNgq #Kallure #MediaPartnership #TressGala #HairdressingExcellence #BrandStories #CreativeIndustry #StrategicPartnerships

🙌🏾 WARM & WONDERFUL WELL-BEING I’ve been to many, many events in my early career, but none have been as memorable, impactful and emotional as ‘Unlocking Wellness at Work’, curated brilliantly by LighthousePR for Kallure in recognition of Men’s Mental Health Awareness Month. 🎤Hosted at Halifax, I was lucky enough to interview and create content for Kallure, speaking to men about the importance of looking after their mental health and some of the crucial things they do to prioritise their mental wellbeing. I love getting to interview and host valuable conversations, meeting new people and learning from the lived experiences of others. 🥹 Incredible speakers like Celine Erorh and Aby N'cho covered the intimacy of conversations and how prioritising wellness is a key contributor to sustainable mental health. All speakers spoke vulnerably, candidly and with huge emotion which captivated everyone in the room. 🥡 I had 2 huge takeaways from this event, which I’d love to share with everyone… 1. Work-Life Harmony over Work-Life Balance ⏳ ⚖️ Sometimes by focusing on balance, you can’t enjoy or maximise each area of your life to the fullest. Ultimately, work is part of life and life is part of work… so harmonising and expressing the positive and negative in both helps! It’s when you live life in harmony that brings the most to you and your wellness. 2. Sometimes the suffering is temporary, so don’t use permanent solutions. 😔 ❌ Suicide is the biggest killer of men in the UK. And men are 3 times more likely to take their life than women. If anyone is suffering, please remember there is help out there, people to talk to, and solutions that can get you out of suffering. Organisations like Mind, Samaritans, The Mix Charity and Campaign Against Living Miserably are out there to support you, so please do reach out. 💬 And to those reading, always check up on those you haven’t spoken to in a while, whether that’s friends, family, colleagues, former teammates or even school mates. A simple, “hey, how’s it going” goes a very long way. It can even be life changing… I want to give a massive thank you to Narah Millanaise for bringing me on board this incredible opportunity! You’re warmth, wisdom and kindness is a gift and I can’t wait to continue working with you; developing my content creation and interviewing through fantastic opportunities like this! You’re a star! ⭐️ And a special shout out to Shanice Hoo Mills. Not only do you lead an important, purposeful organisation in Kallure, but your story and your power in the way you speak is inspiring, admirable and one of you’re biggest strengths. I can’t wait to continue supporting Kallure on this exciting adventure. 🤎 🤔 If anyone is looking for a host, presenter, content creator or interviewer at your next event, please reach out and message me! Always looking for the next opportunity! 🙌🏾 #MensMentalHealth #Wellbeing #Wellness #Content #MentalHealth #Kallure

Here’s a quick recap of the Kallure@3 event with Halifax 🎥 The evening was nothing short of inspiring, bringing together a supportive community who was there to listen, share and give advice. From engaging in discussions on men’s mental health to sharing practical tips for everyday wellness shared by our incredible panel and guests. Let’s keep the conversation going and continue to prioritise wellness in every aspect of our lives. 💙 #Kallure #mentalhealth #MensMentalHealth #Wellness #PR