archtype

*Speaker line-up confirmed!* Join us as we discuss what the new government's climate story should be! 🏛 The next five years are critical for people and #ClimateAction. From insulating homes to building pylons, progress depends on people feeling like change is good news for them and the people and places they care about. Join Climate Outreach and friends for an agenda-setting and challenging webinar to kick off the next Parliament. 📅 30 July, 10:00 - 11:15 We'll hear from: ▶ Paul McNamee, Labour Climate and Environment Forum ▶ Emma Pinchbeck, Energy UK ▶ Sasha Josette, The Working Class Climate Alliance ▶ Mika Minio-Paluello, Trades Union Congress (The TUC) ▶ James Murray, BusinessGreen ▶ Josh Akapo, Creatives for Climate + archtype ▶ David Powell, Climate Outreach Chaired by our CEO, Rachael Orr! Register now: https://lnkd.in/e7i5PiXN

We're excited to share our Co-founder + Head of Strategy Josh Akapo is joining the Creatives for Climate Advisory ✅ Together with their newly appointed and highly esteemed Board of Directors and seven incredible members of the Advisory, he'll support the organisation activate industry leadership towards climate solutions. Creative industries; we're challenging 🫵you🫵 to move different for climate justice.

🌟 Black Owned PR & Marketing Agency Spotlight: archtype 🌟 Meet archtype, a powerhouse creative house where youthful energy meets cultural insight. This dynamic agency is not just about creating campaigns; they're about making real connections through genuine observations of people's lived experiences. 🎨🎶 Co-founded by Josh Akapo, Jaydon Sullivan and Thomas Wisdom, Archtype's creativity is centered around culture and the people shaping it. They go beyond traditional methods by talking directly to individuals, documenting the cultures they cherish, and bringing those authentic narratives to brands and organisations eager to engage in a meaningful way. Their collaborative approach involves co-creating with community representatives from various cultural backgrounds, ensuring that every campaign is not only transformative but also resonates deeply with its audience. With a team composed of young artists, designers, musicians, and thinkers, Archtype has made its mark working with impressive names like DLT, NHS, Warner Music Group, Mental Health Foundation, and Prime Video & Amazon Studios. 🌍 If you’re looking for a marketing agency that truly understands how to move differently and authentically within the cultural landscape, Archtype is leading the charge. 👀 Want to see how they do it? Check out their work and get inspired to move different. https://lnkd.in/eMwhyDSe

Yesterday morning we met with agency leaders for our second Ethical Agency Breakfast, this time in London hosted by the brilliant Fanclub PR 🎉 We launched the Ethical Agency Alliance to accelerate the shift across the marketing, advertising and PR industry from pollution to solution 🚀 Yesterday, we gathered a mix of PR, creative, cultural and digital marketing agencies to collaborate on raising the industry bar. During the breakfast, we passionately debated what it means to be an ethical agency, what we can do as a collective to drive industry change and held space for an array of opinions and solutions. We all came away feeling energised and committed to amplifying solutions and radically collaborating to use creativity as a force for good. We’re hosting agency breakfasts around the globe this year, so if you’re an agency who’s keen to join a breakfast in your area comment below  or tag an agency in the comments that you think should join one of breakfasts    🔗 Keep an eye out on the Hub for the full lowdown from Fanclub PR. Thanks for joining us, and a special shoutout to Fanclub PR for hosting us! Don't Cry Wolf Freuds Group Lucky Generals Propellernet - B Corp archtype Kibbo Kift Agency

📣 Calling all London creatives 🇬🇧 We’ll be at Apple Regent Street on 24 April with a very special lineup of guests in honour of Earth Day Join us to discover what you can do to drive climate action and tackle greenwashing through your work as a creative The session is free but spaces are limited! Grab yours at https://lnkd.in/eechWypS Sam Narr Kibbo Kift Agency Josh Akapo archtype Ellen Ormesher DeSmog #TodayatApple

Episode 2 of our new 'Learn with me' series just dropped and we’re not here to shy away from the world 💥 In this episode Josh Akapo, Co-Founder and Head of Strategy at archtype shares how he began his values-driven career and why standing against genocide as an agency was a ‘no brainer.’ At Creatives for Climate, our vision is a creative industry that drives climate solutions and we supported archtype’s campaign for ‘Gaza Sunbirds’ which launched five months ago, because we know that solving our environmental crisis demands an intersectional approach.  In 15 minutes, we speak to Josh about how he led his agency from fear to freedom and why he encourages other agency leaders to do the same. Watch the full episode using the link below 👇 #creativesforclimate #learnwithme #gazasunbirds  

Have marketers forgotten how to be funny? With our March theme of humour we thought we should ask our network whether they think marketers have lost touch with comedy. And if so, where has their sense of humour gone? How do they get it back? Thanks for your thoughts: Emily Rich, Glenn Fisher, Josh Akapo, Eve Lily Young, Cassius Naylor, Lydia Mulkeen, Shauna Moran, Marc Allenby, David Wethey, and Vicky Janaway Read the full piece: https://lnkd.in/ejKvpuE4

💀 Zed! Or Alive? 🕊️ - a new podcast hosted by Jaydon & Jaden - Coming Monday 29th January. Follow @zedoralivepod 🌐 everywhere 🌐 for more updates https://lnkd.in/eS7griwt Produced by archdocs, our platform for cultural exploration ✅ #ZedOrAlive

today marks 4 years since archtype made the jump from clothing to creative. even though we've been doing campaigns since we launched almost 8 years ago, owning that publicly still felt like a huge leap at the time. but to now see the impact we're able to deliver year on year, it's definitely been worth it. and when i say impact, what do i mean? delivering ✨cool ✨ strategic and creative work that speaks to the lives people actually live, understands culture and connects real community needs with campaign creativity. and it's been interesting; from unpacking how gen z experience rap, to exploring West Africa's influence on UK culture, to shaking up La Croissette to tackle greenwashing with Creatives for Climate ✅ one of our most important campaigns to-date, in collaboration with para-cycling team Gaza Sunbirds, has especially shown us the importance of centring meaningful impact in our work. when their international co-founder Karim A. told us the Sunbirds had entirely paused their Paralympic training to deliver life-saving aid to their communities during this ongoing military action, our decision to support their efforts had already been made. the Athletes for Palestine campaign unites the world through sports, calling athletes, sports professionals, media, leagues, clubs, teams and fans to join the call for freedom, justice and equality today! you can read all about its impact over the past couple of months in the slides ⬇ thanks to the best co-founders ever, our brilliant team that functions as a real community, the wonderful friends of archtype, collaborators and clients who all help us deliver on our mandate to create transformative campaigns. here's to more for '24

Hey everyone, Wishing you a restful pause as the year ends. I'm also coming on here to implore you to join me in embracing the courage this festive season to speak up against #genocide, media bias, and silence as violence. I'd like to think I'm leading an intersectional movement at Creatives for Climate and as a climate organisation we would be speaking up more than we have. But I've been lost for words in a professional context more than I would like to admit. The one initiative we took was to support Gaza Sunbirds led by community member Josh Akapo (see below for how to get involved and support) I would love to join forces with others to do more. Please HMU if you have ideas or ways to band together. We cannot pretend that the issue of 'climate' exists in a vacuum against other destructive and oppressive forces. Huge gratitude to Slow Factory and Celine Semaan who has showed us all what taking a stand while educating others really looks like. To Oxfam in Jerusalem and Oxfam International who have never ceased to speak up. To Leah Thomas and Intersectional Environmentalist who bravely shared their views (and anger at the hypocrisy of many) To Farhana Yamin Isabel Crabtree-Condor Ella Saltmarshe Alice Aedy Samuel Rubin Julie Mallat and others using their voice for change. I'd like to do more. What can we do!? DMS open. The initiative by Gaza Sunbirds below 👇