Liberty Marketing

🥁We're thrilled to announce Cerebral Palsy Cymru as our Charity of the Year 2025! We'll be working as a team to fundraise and support their cause, so keep an eye on our socials!

🙌 We're excited to share that Sophie Fell is joining Liberty and leading our Paid Media team! We're so excited to see what her experience and knowledge will bring to the team and our client's businesses! Btw Sophie was highlighted as a Top Marketer to Follow in 2025 by Girls in Marketing so watch this space!👀

Wishing everyone a fantastic 2025!

As a great contender for my favourite year ever, I’m wrapping up 2024 with my career highlights 👩🏼💻 Thank you Liberty Marketing, Foundation Agency and Balance - The Financial Services Digital Marketing Agency for making it a good one ⚡️

🎅🤶 We celebrated Christmas accompanied by some delicious drinks and fantastic food! A special shout out to the entire team that has given it everything they've got and more, this year! And thank you to Au Vodka for supplying the party 🥂 #MerryChristmas, everyone!

“How was 2024 for you?” We’ve asked, and been asked that question a lot over the last couple of weeks. And everyone seems to have the same sort of answer — “a bit weird”. We're not really sure why, but for lots of reasons it’s been tough. In business and in life. For pretty much everyone. But it feels like the tide is turning. November and December have felt different. More energetic. More positive. And we should be feeling positive. While it’s often hard to appreciate at the time, looking back it’s been a great year in many respects at Toward HQ. Here’s some of our highlights: 🚀 Project Launches We’ve seen a whole host of projects go live, including branding, websites and campaigns for Engage, SOCS, Liberty Marketing, Supersmith, Call of the Wild Ltd, Catnic, WeCare Wales, Race Equality First, Terra Mare, Character.com, Llanerch, Monex Group, Tata Group and many more. 🤝 Ongoing Partnerships We really focus on building long lasting partnerships and it's great to continue our guardianship and support work with Celtic Manor, Accountancy Cloud, Hello Starling, Community Housing Cymru, Lanelay Hall Hotel & Spa, Subzero Ice Cream, Vortex, Gofal Cymdeithasol Cymru / Social Care Wales, plus so many more. 🙌 New People This year we were delighted to welcome (back) account manager Meg, who returns to her position after 2 years of working at places not as cool as Toward. We also welcomed Büşra, the newest addition to the creative team who has already worked on brands, websites and campaigns for lots of our awesome clients. 🫶 Charity Partnership This year we announced our first charity partnership with our long time client partner Cardiff City FC Community Foundation. So far we’ve raised money by running the Cardiff 10k and swapped our usual secret santa gifts with donating toys for the children the foundation supports. Plus, rather than sending cards or gifts to clients, we’re donating the money we would have spent. We can’t wait to do more in 2025! 🏠 New Studio After almost 10 years in Portland House, we moved right across the road to our new studio. Bigger, brighter and better suited to our needs. We’ve had a couple of months of settling in and while there’s still some furniture to be added, it really feels like home already. 👩💻👨💻 WIP There’s so much work in progress that we can’t wait to share next year, with launches planned in January, February and Mach already. Watch this space! So, as weird ol’ 2024 draws to a close, we’re feeling energised for what 2025 will bring! We hope you are too. But for now, we’re heading off for a well earned break. We’ll be back ready for action on January 2nd. From everyone at Toward—Merry Christmas, and a happy new year! Mike Jordan, Tom Lloyd, Naima Hidalgo Muñoz, Matthew Jackson, Nathan Miller, Paul Goodfield, Megan Knowles, Dave Griffiths, Charlie Dowley, Busra Yildiz, Gemma Pearson and Kevin Hughes.

What happens when you blend sharp analytics, creative PPC strategies, and authentic mentorship? You get Sophie Fell, Head of Paid Media at Liberty Marketing! In my latest episode of The Digital Marketing Mentor Podcast, Sophie shares her journey from crafting Facebook posts to overseeing multi-million-dollar ad campaigns—and the lessons she’s learned along the way. This episode was a fun, dynamic exchange filled with actionable insights and personal stories (and a lots of laughing and jokes along the way :) Whether you’re a seasoned marketer or just getting started, you’ll walk away inspired and ready to elevate your game. Here’s what you’ll learn: 🔸 What’s a “T-shaped marketer”? And why should every beginner strive to be one? ODEO Academy this one is for you! 🔸 The key to mentoring success—collaboration, trust, and fostering growth. 🔸 Why top-of-funnel campaigns often fail—and how to rethink metrics to get them right. 🔸 The impact of AI on PPC—and how it’s reshaping the role of marketers. 🔸 Small budget, big impact—why mastering the fundamentals matters more than budget size. Sophie also talks about her career-defining moments, including growing a Facebook following from 6,000 to 50,000, and how learning from failures has been as valuable as celebrating wins. 🎧 Don’t miss this insightful and inspiring episode on YouTube or wherever you get your podcasts 👇 And don't forget to check out Sophie's book - also in the comments below.

👋 Welcome aboard, Iestyn Page! Iestyn joins as Client Services Director and will work with our client services team to ensure we continue delivering unmatched services throughout the agency. Join us in welcoming Iestyn to the team 💖

Tonight was the official launch of Wales Week / London 2025 where Dan and I welcomed sponsors, partners and their guests to the wonderful offices of PwC at More London. Tonight’s launch, just like every year, is about lighting the fuse, discussing and sharing ideas, collectively shaping what is now firmly established to be the largest programme of events celebrating Wales every year. Our message is simple - We invite everyone to take part and to celebrate in their own way. To attend events or to host events be it large or small, for business or for social - Make Wales Week a mighty celebration that stretches far and wide - collectively shouting as loud as possible to the rest of the world, just how great our nation is. Thank you to everyone who attended, your energy and support is what makes this an incredibly special and rewarding celebration. To find out more visit walesweek.london Acorn by Synergie Ajuda Ltd Admiral Group Plc Aston Martin Lagonda Ltd British Business Bank Buffoon Media Bute Energy Call of the Wild Ltd Cardiff Capital Region CCR Energy Cognisess Copper Consultancy Credas Ethos-Chain First Of March FleetEV Football Association of Wales Gerald Eve Hugh James Invest in Cardiff Liberty Marketing Mauve Group Mentor pensaer. Phillips Wellbeing Services PureCyber Limited PwC RBC Brewin Dolphin Gemaur Gymanwlad Cymru | Commonwealth Games Wales The Skills Centre Welsh Sports Association Sophie Jordan Toward Business News Wales Penderyn Distillery VOG Brewery London Welsh Centre Great Western Railway (GWR)

Let's go Balance - The Financial Services Digital Marketing Agency!!