Madano

Madano has moved up 5 places to #53 in the PRWeek UK Top 150 rankings 2024. We grew by £1.2m (15%) last year, to £9.25m and we’re now setting our sights on doubling again within the next five years. We’re incredibly proud of this growth, which is thanks to the hard work of our people and the trust from our clients and partners to deliver impactful, intelligent, strategic communications and insights. Interested in being a part of our next phase of growth? We’re always looking for the brightest talent, even if we aren’t advertising a specific role. Head to our Careers page to get in touch: https://lnkd.in/dn-b4X-W #prweektop150

🌍 COP in Retrospective: The Scandal / Spectacle Paradox 🌍 In this edition of Madano Shapes, we cover a curious paradox from the recent COP conference in Baku. Despite fossil fuel energy's significant influence and lobbying at the conference itself—what amounts to a scandal—being reported in 40% of articles, it drew surprisingly little reader interest. On the other hand, the sheer spectacle of poorer nations staging a walkout over inadequate climate finance targets captured much higher engagement. Beyond the drama of the moment, it was indicative of the deep tensions that exist in building consensus towards achieving net zero targets. 🔍 What Does This Tell Us? The lack of interest in fossil fuel lobbying highlights how entrenched these issues are perceived to be, almost as if they're an accepted part of the landscape rather than an outrage demanding action. The walkout resonated because it was not just news—it was a powerful, visual narrative highlighting inequity and urgency that people could connect with on an emotional level - a lesson to be learnt. Read more below ! 👇

This holiday season, let's celebrate our strength in numbers and the beauty of working together, reminding us that our collective efforts create something truly special. We look forward to being even better together in 2025. 🎁

Our very own Tam Wilford chaired a panel discussion on hydrogen safety and community engagement at the Hydrogen UK Membership Briefing. Events like these are crucial in driving forward the hydrogen agenda. They provide a platform for industry leaders to come together, share insights, and collaborate on the best ways to advance hydrogen projects safely and effectively. At Madano, we understand the importance of clear and effective communication in the hydrogen sector. Our team is dedicated to helping businesses develop robust safety communication and community engagement strategies. We believe that through collaboration and strategic communication, we can support the growth and acceptance of hydrogen projects. Thank you to the expert panellists who joined Tam: Simon Earnshaw from Air Products, Michael Seager from Storegga, and Tiffany Scott from GeoPura. 

🌍 COP29, A Vexed Conference, Spotlighting Structural Tensions: In this edition Madano Shapes, we reflect on COP29, and what proved to be a highly contested conference at a critical moment in international politics. Using AI-driven analysis, Madano Shapes examined 1,800 tier-one UK news articles covering COP29 in Baku, providing deep insight into the media landscape and public discourse surrounding these critical issues. Let's continue the conversation on how to address these challenges and work towards effective climate solutions. 🌱 Read on for our key takeaways 👇 #MadanoShapes #COP29 #ClimateChange #Sustainability #JustTransition

Great night at the 2024 Nuclear Industry Association and Nuclear Institute Dinner with Urenco Global. The highlight was hearing the Sizewell C Choir - managed to capture a civil nuclear themed song for you 🎶 #NIADinner

What an incredible time we had at our Movember-themed quiz event! 💙🧠 We came together with our sister-brand Cherry, not just for fun and friendly competition, but to raise awareness and support for crucial men's health issues like prostate cancer, testicular cancer, and suicide prevention. A huge thank you to everyone who participated and donated. You can still donate here: https://lnkd.in/eYg5yjki 

𝐃𝐞𝐜𝐞𝐦𝐛𝐞𝐫 𝐢𝐬 𝐬𝐭𝐫𝐚𝐭𝐞𝐠𝐲 𝐬𝐞𝐚𝐬𝐨𝐧—𝐬𝐨 𝐡𝐞𝐫𝐞’𝐬 𝐚 𝐪𝐮𝐢𝐜𝐤 𝐭𝐢𝐩: If your 2025 LinkedIn plan doesn’t include building a community, 𝐬𝐭𝐚𝐫𝐭 𝐨𝐯𝐞𝐫. 💬 Why? Because in a world overloaded with ads and fleeting trends, people crave 𝘤𝘰𝘯𝘯𝘦𝘤𝘵𝘪𝘰𝘯. They want to feel heard, understood, and part of something bigger. That’s why a community-focused strategy is no longer just nice to have—it’s the key to standing out. As LinkedIn continues to prioritise value-driven, advice-focused content, brands that foster genuine connections will lead the pack. It’s about making it less about broadcasting and more about 𝘣𝘦𝘭𝘰𝘯𝘨𝘪𝘯𝘨. Here’s what happens when you put community first: ✅ Your audience doesn’t just engage—they 𝘴𝘵𝘢𝘺 𝘭𝘰𝘺𝘢𝘭. ✅ You build trust that turns followers into advocates. ✅ Your brand evolves from a pitch to a partner. The future of branding is about creating spaces where your audience feels seen, heard, and empowered. And most importantly, be the brand they turn to when they need guidance or inspiration. So, I’ll leave you with this: Is your brand building a community—or just broadcasting to an audience? P.S : Last month, I had the privilege of discussing this—alongside trends like the rise of short-form videos— at Madano's digital event, where I joined as a panelist. Let's keep the conversation going in the comments.👇🏾 #CommunityBuilding #MarketingStrategy

Can you guess the social media channels from left to right? In a recent AVENIR GLOBAL webinar, I proposed why short form video is still the social media trend for 2025 and how, because of TikTok, our attention spans are dropping, whilst our need for instant gratification is rising. Watch on as you see me continue my LinkedIn video journey... #video #socialmediatrends

The future of the UK print industry is being redefined, and we’re proud to see our work with the Independent Print Industries Association (IPIA) on the “A New Narrative for Print” project featured by Industry Analysts, Inc. Our cutting-edge, AI-driven research has played a pivotal role in fostering discussions about the future of the UK print industry and has helped secure substantial funding for the IPIA. It’s a compelling example of how data-led insights can challenge outdated perceptions and spotlight the unique value of print as a communication medium. Through the analysis of 12,000 online conversations, we pinpointed key opinion leaders and identified dominant narratives, challenging outdated perceptions while emphasising the unique strengths of print as a communication tool. Thank you to everyone who contributed to this initiative, advocating for a sustainable and innovative future for print. The work continues, and we’re committed to shaping perspectives and amplifying the value of print. Read more here: https://lnkd.in/eRdfwgrD  #IPIA #PrintIndustry #AI #Insights #DataScience