Marketing Week

Sewing the seeds with its Christmas campaign, Boots UK is targeting ‘deal-savvy’ shoppers in 2025 by leaning into personalisation https://lnkd.in/e8fAY7bQ

A court ruling that Aldi UK infringed Thatchers Cider Company Ltd’ trademark could “open the floodgates” for similar cases, meaning retailers producing brand lookalikes may have to remove the products or face legal action https://lnkd.in/eT9UPjEQ

Freelance skills, young men online, AI and loyalty: 5 interesting stats to start your week https://lnkd.in/ecsK5Bm7

Despite being the most depressing day of the year, there are four reasons to be cheerful about the future of inclusive marketing, says Helen James https://lnkd.in/euERi9v7

Brands know they need to be more inclusive in their marketing – but so often stumble in application. Good, considered research can help change that, says Jane Frost CBE https://lnkd.in/ez9Jkdmn

Measurement has been a challenge for advertisers navigating the rapid growth of retail media, but 2025 promises a rise in benchmarks and standardisation https://lnkd.in/eAYt9uVg

President-elect Donald Trump has said he will sign an executive order pausing the ban to allow TikTok’s Chinese owner more time to find a buyer, potentially saving the platform billions in lost ad revenue https://lnkd.in/eGXpZ6MF

One year into Kerry Williams’ role as Sweaty Betty’s first CMO, the activewear brand is releasing its first global brand campaign after a period of resetting and brand evaluation https://lnkd.in/eiVJ8x7r

The move comes ahead of the introduction of new legislation, which will restrict the advertising of ‘less healthy’ (LHF) food and drinks. From October, “identifiable” products that fall into the LHF category will not be able to be shown on TV before the 9pm watershed or online at all https://lnkd.in/eh7r-Pbf

Focus on user-generated content and creating a genuine connection with its consumer base is entirely deliberate, says Wingstop UK’s first-ever CMO Dirujan Sabesan. He took on the role in November, but has a long connection with the brand https://lnkd.in/e26J_4p3