McCann Worldgroup UK & Europe

We’re honored to be recognized by Fast Company on their list of the world’s Most Innovative Companies for 2024! Thank you to our agency teams and clients for their partnership and constant commitment to changing the world for the better through the power of creativity.    Jeff Beer said of our work on “Where to Settle” for Mastercard: “The agility and effort required to iterate on such a crucial project—and bring it to more of the world—illustrated a broader commitment beyond advertising while achieving the brand halo that only the best ads can generate.”   We’d also like to congratulate our Interpublic Group (IPG) sister agencies who are included in this year’s issue, including The Martin Agency and Deutsch LA for their outstanding work over the past year, and Weber Shandwick, who topped the PR & Brand Strategies list!   Read more here: https://lnkd.in/gi_ShYmH   #FCMostInnovative #MWTOGETHER #TruthWellTold #FCMostInnovative #MWTOGETHER #TruthWellTold

Kevin the Carrot, everyone’s favorite festive mascot, returned for his 9th festive outing to rescue the Christmas Spirit from Dr Humbug. Created by McCann for Aldi UK, Kevin has once again won Christmas with System1 placing him at the top of the brand-building rankings with the maximum 5.9-star rating.   It’s the 4th time in the past 5 years that Kevin has been ranked #1 and a big congrats to McCann and our clients at Aldi UK, Kevin is a star! Bravo.   The campaign also supports the Teenage Cancer Trust, with Aldi targeting £15M in donations to the foundation and you can read more here: https://lnkd.in/eUadReW8

Introducing the follow up of IKEA Retail (Ingka Group)’s global marketing campaign, Try This at Home. Led by McCann Spain, this campaign will roll out all around the world, inspiring people to make their dreams a reality – whatever they may be. Because with a little help from IKEA's affordable solutions, you can create the home you want, for the life you want.

We’re delighted to welcome Eoin Sherry as McCann Spain’s new Chief Creative Officer.    After a successful international career, Eoin returns to Spain to oversee the creative leadership of McCann Spain, both in Madrid and Barcelona, driving the agency’s creative work for iconic clients such as Iberia, IKEA, Foster’s Hollywood, MAPFRE, and L'Oréal, among many others.   Javier Campopiano, Global Chief Creative Officer of McCann Worldgroup and McCann, said: “For many reasons, McCann Spain is strategic for our network. Lucía’s arrival renewed our ambitions, and with Emiliano’s promotion to a global role, we needed someone who could rise to the challenge. Eoin Sherry is that person. "Eoin possesses the perfect combination of creative ambition with both global and local experience, and his drive aligns perfectly with the Truth Well Told philosophy: only by radically investing in creativity can we tell truths that build brands. What characterizes Eoin’s work throughout his career, especially in recent years, is top-tier creativity. His arrival is great news for McCann, and for the Spanish market as well.”    Read more about Eoin’s appointment in Revista Anuncios: https://lnkd.in/eGerVwFu McCann Worldgroup Spain #truthwelltold

Well done to Emiliano González De Pietri, who has been promoted to Global Creative Partner, Global Brands for McCann Worldgroup.    In his new role, Emiliano will focus on reinforcing the creative output of our global network and identifying further creative opportunities for our clients and global brands.    “Emiliano has been the creative driving force behind some of our most recent and major global wins, thanks to his unique ability to bring together talent from all parts and capabilities of our organization. He excels at building and leading highly creative teams that can solve business problems at scale by applying radical creativity," said Javier Campopiano. “With this global role, we will continue to bring the power of Truth Well Told to brands globally, not only to build more enduring brand platforms, but also to drive business for our global network.”    Read more here in LBBonline - Little Black Book: https://lnkd.in/ez2aJde5

Everyone's favourite carrot, Kevin, is returning to our screens tonight to save Christmas in a dramatic heist film. The campaign marks the 9th year that McCann has created a festive ad campaign for Aldi UK's lovable root vegetable and his friends. Read more about Kevin's holiday heist in LBBonline - Little Black Book: https://lnkd.in/eaeSRmpZ

McCann Paris helps Cara Delevingne embark on an exciting new life chapter as a L'Oréal Paris brand ambassador in the latest iteration of the iconic 'I’m Worth It' brand platform. To accompany the news, Cara stars in a film directed by julien calot, chief creative officer, McCann Paris, who said: “We opted for a free and spontaneous writing style in this film: an editorial video crafted like a music video. It provided an opportunity to explore, through quirky yet unmistakably Parisian scenes and Cara's impactful punchlines, the many facets of her strong personality, while staying aligned with the brand's values. This film highlights a powerful woman, free to assert herself and be whoever she wants, however she wants. Definitely 'worth it'." Read more in LBBonline - Little Black Book: https://lnkd.in/g_tNiD7p

Congratulations to McCann Germany's Jan-Philipp Jahn and MRM Germany GmbH's Ulrich Saeuberlich on their new leadership roles. Jan-Philipp has been promoted to CEO of McCann Worldgroup Germany and will focus on creating long-term brand platforms for our customers and driving the growth of the network. Ulrich has been promoted to President of MRM Europe & UK, where he will be responsible for growing the agency's brand in key European markets. Christian Johansen, President McCann Worldgroup Europe & UK said: “Over the last two years, Jan-Philipp and Ulrich have proven that they are experienced growth managers who are successfully driving forward our skills, our culture and our entrepreneurial success in Germany. In their new positions, they will be able to leverage this momentum and further promote teamwork and growth within our close-knit group. In one of our most important markets, this power duo anchors McCann Worldgroup’s unique mission statement: to create long-term brand platforms, relationships and value. I am thrilled by the impact that Jan-Philipp and Ulrich are having on our customers’ businesses, our talent and the McCann Worldgroup.” Read more in HORIZONT: https://lnkd.in/eGCZBdgZ

We're delighted that our Mastercard and Matalan clients were recognised amongst the UK’s leading marketers in Campaign’s Power 100. Raja Rajamannar, Mastercard’s CMO, pointed to the brand’s “Room for everyone” work as a major personal highlight. The campaign by McCANN Poland helps Ukrainian refugees in Poland and won a Creative Data Grand Prix and Gold Cannes Lions this year alongside a silver Lion in Creative B2B. And Ali Jones, Matalan’s Chief customer and omni-channel officer, has worked with McCann Manchester to roll out Matalan’s new brand platform, “We get you. We got you” which has returned Matalan to its family-first roots.   Well done to Raja and Ali, along with our L'Oréal and Premier Foods clients. You can read more about their achievements in Campaign UK: https://lnkd.in/gbjeyukt

McCann Paris’ latest campaign for Jean Louis David France harnesses the power of identity and expression in a society still too marked by conformity. Drawing on inspiration from the brand's iconic archives, the “Make a Difference” campaign brings the passion and innovation of Jean Louis David to life.