MØRNING.

Wait, you thought we were done? We've JUST updated the Trend file [200+]; some are so hot off the press that we just got burned. A Few New Favourites: ➡️ Pinterest Predicts 2025 ➡️ YouTube: Global Culture & Trends Report  ➡️ MØRNING.: State of Social ➡️ House Captain StratTapeVol.2 ➡️ Tinder Year In Swipe This file exists because of community - for the community: 💡 Iolanda Carvalho [Lisbon] 💡 Ci En L. [Singapore] 💡 Gonzalo Gregori [Beijing] 💡 And me, Amy Daroukakis [Everywhere]. Here’s to curiosity, community, and a bit of wonder for 2025. 💫 — Amy, Iolanda, Ci En & Gonzalo Image c/o Pinterest // File link below.

'People over 27 are actually online too' - Rebecca Dickenson with the constant reminder we all need. Our latest report explores why the industry's youth fixation is getting a bit... desperate. Have a read if you're ready to admit we've all been part of the problem 🫢

Proud to be a contributing writer for the new MSCHF book published by Phaidon 👏 thank you for bringing me in fam Karen Wong x

🎮 Yusuf Ntahilaja and Alisha Brocklebank just got back from being on the ground at Gamescom 2024, where they interviewed 30 gamers over 3 days and uncovered some deliciously uncomfortable truths about where gaming is heading: 👁️🗨️ The era of hype is dying. Players are quietly turning their backs on mainstream marketing in favour of authentic discoveries. 👁️🗨️ AAA studios are becoming victims of their own success - while indies are taking the risks that players actually crave. 👁️🗨️ Story is devouring software. The future belongs to those who can make players feel, not just see pretty graphics. We created a mini report from our Shadow Committee findings - Comment or DM us if you want a peep 👁️ 👁️ . Warning: Some insights might make gaming executives uncomfortable. 🖤 #Gaming #GameDev #FutureOfGaming

VØTE FOR US TO GO TO SXSW Want to hear our predictions for the next iteration of social? Want to understand how to win big on what is now our primary driver of culture? Vote to hear MØRNING co-founder LYDIA PANG host The Future of Social at SXSW 2025! https://lnkd.in/ekyV5Cm5

The State of Social: Rewilding The Web - OPEN CALL The world wide web is not delivering on its decentralised promises. The Metaverse hasn’t come to fruition. NFTs are a dirty term. Platforms proliferate daily. Niche gets nicher. Digital culture is the primary driver of culture. Screen fatigue is on the rise. Social media causes issues for mind, body and soul. We are in a state of chaos, where if virality is piercing enough, a new creator, content, or platform emerges like a lone puzzle piece. Telling us something, and nothing, all at once. How did a space once viewed as counter culture in itself become a littered mess of cores, advertisements, echo-chambers and algorithms? In this new report, we analyse the current state of social, and to look into its murky future. Picking apart the deep and utter randomness the internet rewards, but so few understand, and uncovering how we’ll rewild its rotten roots. It's time for a re-re-education. We’re putting out an open call for thoughts, essays, visual explorations, and video essays to help us build the report. We invite you to respond to a collection of themes we will cover in our report. Please submit a pitch with either visual [images, video etc, must be high resolution, 150DPI minimum] or written [500 words max] responses to the following: - D̶i̶g̶i̶t̶a̶l̶ Culture - The death of the bespoke socials era i.e. platform domination, faux branded authenticity - Feed fatigue - Randomness rewarded - Vibes marketing - Metrics Reimagined - Emergent web behaviours Winning pitches will be paid. Please email all submissions to sos@morning.fyi, deadline: 20th August. Good luck!

The State of Social: Rewilding The Web - OPEN CALL The world wide web is not delivering on its decentralised promises. The Metaverse hasn’t come to fruition. NFTs are a dirty term. Platforms proliferate daily. Niche gets nicher. Digital culture is the primary driver of culture. Screen fatigue is on the rise. Social media causes issues for mind, body and soul. We are in a state of chaos, where if virality is piercing enough, a new creator, content, or platform emerges like a lone puzzle piece. Telling us something, and nothing, all at once. How did a space once viewed as counter culture in itself become a littered mess of cores, advertisements, echo-chambers and algorithms? In this new report, we analyse the current state of social, and to look into its murky future. Picking apart the deep and utter randomness the internet rewards, but so few understand, and uncovering how we’ll rewild its rotten roots. It's time for a re-re-education. We’re putting out an open call for thoughts, essays, visual explorations, and video essays to help us build the report. We invite you to respond to a collection of themes we will cover in our report. Please submit a pitch with either visual [images, video etc, must be high resolution, 150DPI minimum] or written [500 words max] responses to the following: - D̶i̶g̶i̶t̶a̶l̶ Culture - The death of the bespoke socials era i.e. platform domination, faux branded authenticity - Feed fatigue - Randomness rewarded - Vibes marketing - Metrics Reimagined - Emergent web behaviours Winning pitches will be paid. Please email all submissions to sos@morning.fyi, deadline: 20th August. Good luck!

Welcome to 𝕿𝖍𝖊 𝕬𝖌𝖊 𝖔𝖋 𝕽𝖊𝖑𝖊𝖛𝖆𝖓𝖈𝖊 ⚔️ Ever feel as though you’re in limbo— chasing youth yet deeply nostalgic all at once? Digital voyeurs of ourselves and others, we craft our own identities, while delving into the lore of the celebrities and pop culture. From Ayo Edibiri’s faux-Irishness to Kamala Harris remixes, the truth of relevance is lost, and legacy is ours to decide. Celebrity is no longer only a sum of personality and achievements, but instead a multiverse where you can attach your personal fantasy. For our latest trend report, we investigated how brands are relentlessly pouring resources into capturing the ever-elusive Gen Z. Yet in an ironic twist, today's youth chase the past as they forage through a nostalgia loop.⁠ We found that the cosigning of cross-generational collaborations increased the casting of mature talent in youth magazines. The borrowing of credibility from one generation to another signals a new era of intergenerational influence, where wisdom and youth merge to redefine relevance and reshape cultural narratives. So, who really owns relevance today? Is longevity a myth? And in this era of performance, is it the digital big mouths that reap all the rewards? ⁠ Join us for ‘The Age of Relevance’ trend report live webinar. Link to sign up here: https://bit.ly/4fcDcrG

“With celebrity and relevance, it's a rotational gravity that pulls attention into orbit. You could also see it as a scaffold upon which all kinds of media, games and activities can persist like gossip, debate, fandom or controversy. It's an iterative machine... controversy, even cancellations can just keep a flywheel going for decades, right? Social media is hundreds of millions of people testing content against each other. Relevance can arise anywhere there's a strong enough resonance with the collective unconscious. Eventually, something's going to hit and vibrate something larger.” That’s just one of the nuggets of genius LIL INTERNET dropped in his conversation with MØRNING’s Strategy Lead Shadeh Kavousian. What followed was a riotous discussion spanning Azealia Banks and Milton Friedman, sincere LARPing and the attention economy, underscoring his unique perspective on our shared fascination with the digital landscape. Read the full piece over at https://lnkd.in/ejKjf-7t