Morton Waters Communications

The UK construction sector is showing renewed confidence, with new orders up by 16.5% in Q2 2024. This marks a positive shift in the industry’s outlook. One of the key drivers behind it is the Chancellor's pledge of £100 billion towards infrastructure projects over the next five years as part of her plan to "Rebuild Britain," reports PBC Today & BIM Today. Read more about these developments here: https://lnkd.in/erCdjA73

Looking to catapult your business from underdog to market leader in 2025? The best place to start that journey is by auditing where you are and identifying key areas of opportunity. Our Brand Reputation Scorecard does just that! Answer 12 simple questions to reveal your score (it only takes 2 minutes). You'll receive customised feedback to help you create even more impact. Take the Scorecard here: https://lnkd.in/eE9Rwxpb

'Influencing Business: The Global Rise of B2B Influencer Marketing' – a report on the sector from Ogilvy – finds that "Influencers are the most versatile full-funnel tool in your B2B marketing armoury." Becoming a person of influence offers many professional and personal benefits. It can help you stand out in your industry and impact the overall success of your company and yourself as an individual. People are more likely to trust and engage with you when they perceive you as an authority. As your influence grows, so too does your access to other high-level professionals, leaders, and influencers, which can lead to mutually beneficial relationships. If managed well, LinkedIn is an excellent tool to help you become a person of influence. If you'd like support with making the platform work for you and your business, you know where we are! You can download the Ogilvy report here: https://lnkd.in/eQ-r9yAk #PersonOfInfluence #B2BMarketing #B2BInfluencerMarketing #Construction

When clients come to us seeking strategic guidance for their marketing activities, we first investigate and address some key questions. As built environment specialists, we know the players, the projects, and the terminology. But, even though we come with a full knowledge of specifiers, integrators, installers, distributors etc., that doesn’t give the complete answer to ‘who exactly buys from you and why’. So, we find out through our tried and tested process - The Known Formula. Want to know more? 👉 https://lnkd.in/eRZ9fd7c #ClientListening #MarketingConsultancy #MarketingStrategy #B2B #Construction

You can avoid the race to the bottom by clearly showing you have value synergies with the clients you aspire to win tenders from. Can you demonstrate best practices and adherence to industry standards? Do you showcase the people behind your projects to give a human element? What about your ESG goals, team support and training initiatives? Great copywriting can help you establish an emotional connection, and go a long way towards supporting successful tender submissions. We’ve written capability statements, sales packs, corporate brochures, case studies, and more to help clients win bids. #Copywriting #B2BContent #TenderSupport #Construction

Not like us! We’ve been creating compelling copy for our B2B clients for many years - thought leadership, case studies, video scripts, people profiles, social posts - you name it, we’ve written it! We’re built environment specialists too - we know the players, the projects, the terminology - and won’t need much briefing time to understand your services and the benefits to your clients. Through our experience and process, we make the production of copy, in whatever form, easy for you. #ContentMarketing #B2BMarketing #ContentStrategy #Copywriting

A highly targeted email campaign for our client Clarke Rendall Business Furniture Limited, focusing on reaching potential customers in the market for premium reception desks and in time-sensitive situations, delivered a return on investment of 2791%. Read our case study to find out how: https://lnkd.in/dKJPCN4e #CaseStudy #B2BMarketing #EmailMarketing

If you're finalising your marketing goals for next year, chances are they include some or all of the below, to some degree: - Raising brand awareness - Generating leads - Nurturing existing prospects and customers These are some of the top goals achieved by B2B businesses through content marketing, reports Forbes Advisor. Our top tip for content marketing success - have a strategy and implementation plan! If you understand your target clients - and we mean really know them, not just base your knowledge on assumption - you should be able to define your core content themes, messaging and channel selection to align your outputs with corporate goals. If you'd like some help creating your marketing strategy for 2025, get in touch. #MarketingStrategy #FractionalMarketingDirector #ContentMarketing

🎃 In the spirit of all things spooky, we’re sharing 5 scary marketing mistakes, and a few tips on how to avoid making them 🎃 👉 https://lnkd.in/ehECfxGf #Halloween #B2BMarketing #MarketingTips

Case studies provide tangible evidence of your team’s capability. They allow you to demonstrate your understanding of unique challenges faced on different types of projects, and show how you’ve overcome them through problem-solving or innovative approaches. They also highlight your adherence to industry standards, regulations, and best practices. Here are some examples of recent case studies we've worked on for clients: - Demonstrating deep client understanding, strong relationships and exceptional customer service to position London Belgravia Group as a trusted partner: https://lnkd.in/ea8rRXKD - A suite of case studies to evidence Whitfield Consulting Services's experience in delivering specialist civil design support to the Power & Energy sector: https://lnkd.in/eaMWsngU - Highlighting the adaptability of Axter Ltd | B Corp™ certified when faced with unexpected change, and the benefits of long-term client partnerships: https://lnkd.in/eDHzWdUS #CaseStudies #ContentMarketing #Construction